article thumbnail

COVID-19 Makes Journey Mapping More Important Than Ever. Here’s How to Build One.

Experience Investigators by 360Connext

If you have a journey map, I hope you are using it. COVID-19 and the ongoing fallout from it — remote teams, changing budgets, new family dynamics — are competing for your attention, but don’t let your journey map collect dust right now. Why Journey Maps Matter Now More Than Ever.

article thumbnail

How to Identify Weaknesses in Your Customer Journey Map

GetFeedback

Rather, in this article, I’ll try to help you identify the weaknesses in your customer journey that, if improved, would actually lead to improved customer satisfaction and better business performance. . Because the core value proposition is affordable travel. . Without this spark, no journey!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Journey Mapping & Facilitation Bootcamp: May 8-9 in Chicago

Kerry Bodine

It’s the first day of spring, and we’re looking forward to enjoying a few days in our favorite Chicago season when we travel there for our Journey Mapping and Facilitation bootcamp on May 8 and 9. The post Journey Mapping & Facilitation Bootcamp: May 8-9 in Chicago appeared first on Kerry Bodine.

article thumbnail

The Right Survey to Measure Each Touchpoint of the Customer Journey

GetFeedback

All done via Expedia, because it gives me one place to handle all travel arrangements, and provides a very nice app to remind me what I booked along with directions, phone numbers, and more. . Click here to enlarge map) . One caveat: don’t take this as a model for the only or the right way to document a journey map.

article thumbnail

CEMantica – turning sticky notes into actionable insights

ijgolding

For over eight years now, I have been travelling around the globe, sharing knowledge with people on how to deliver the customer experience (CX) as robustly and effectively as possible. It has been an amazing, if not exhausting, journey. The ‘customer journey management cycle’ Sticky notes can only get you so far….

article thumbnail

How To Choose A Persona For Your Journey Map

Kerry Bodine

In a recent post, I tackled the common question of which journey(s) an organization should map. But equally important is the question of which persona should be associated with that map. Before I go any further, let me make this point clear: EVERY JOURNEY MAP NEEDS AN ASSOCIATED PERSONA. Why is this?

article thumbnail

From Customer Journey Map to an Optimal Customer Journey Road Map

Michelli Experience

In last week’s blog , I talked about how customer journey mapping has gained widespread acceptance and how to get maximum value out of efforts to depict perceptions of customers across interactions with your brand. Additionally, I suggest that maps are only good if people know how to read and use them.