The Evolution of Business Relationships: Not B2B nor B2C, but H2H
ECXO
MAY 14, 2024
Why the Shift to H2H Matters Emotional Engagement: Consumers and business partners are no longer satisfied with impersonal transactions. They seek emotional engagement and experiences that resonate on a personal level. H2H fosters this connection, leading to stronger loyalty and long-term relationships.
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