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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Regardless of title, this leaders role is to rally different departments, secure resources, and keep the organization focused on customer-centric goals. Governance mechanisms should be put in place early, led by leadership. In practice, successful companies form cross-functional teams to tackle customer experience projects.

B2B 339
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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Implementing Technology Solutions Investing in technology that enhances the customer experience is essential. Leadership and Governance Effective governance in managing customer experience (CX) initiatives worldwide requires strong leadership and a structured approach to implementation.

Strategy 450
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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Implementing Technology Solutions Investing in technology that enhances the customer experience is essential. Leadership and Governance Effective governance in managing customer experience (CX) initiatives worldwide requires strong leadership and a structured approach to implementation.

Strategy 380
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Three CX Strategy Webinars to Ramp Up Your Program

InMoment XI

The Four Touchpoints in the SaaS Customer Journey Taking Immediate Action: Sustainable Strategy for Customer Follow-up Taking Strategic Action: Insights from Touchpoint Data. One of the strategies Pfeifer explained is to have a single-account view of feedback in a customer relationship management (CRM) dashboard.

Strategy 370
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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date.

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4 Keys to Transforming Your CX Program to an ROI-Focused, Revenue Generating Machine

InMoment XI

Internal Data: Most businesses will have a strong customer relationship management system (CRM) that will store all customer and behavioral data. Remember, customer experience is not a linear piece. You need to ensure that you have the governance around your customer experience program to drive change.

ROI 370
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4 Ways to Provide Personalized Customer Service

Kayako

The challenge for brands is ensuring that customer relationship management doesn’t suffer as online spending becomes the norm. Customers still want personalized service even if they aren’t coming into the store. Capture your customer’s entire journey in a way a support ticket or traditional help desk never could.