Brandwatch CX

MARCH 27, 2025

This means that relationship marketingunderstands the long-term value of great customer relationships. bw_also_like id=”84283″] How to improve your relationship Relationship marketing makes sense in the age of the customer.

Customer relationships 93

Customer relationships Marketing How To Social Media 93

eglobalis

JUNE 20, 2023

Harnessing Real-Time Data for Improved Customer Experience CX Understanding The post Harnessing Real-Time Data for Improved Customer Experience Understanding appeared first on Eglobalis.

Data 472

Data Customer Experience Customers Measurement 472

InMoment XI

AUGUST 3, 2023

Mastering unstructured data analytics is going to be key for any business wanting to improve the customer experience , and succeed in today’s business environment. While traditional customer feedback is a goldmine of insights that can drive business growth, a substantial portion of this valuable feedback lies in unstructured data.

Analytics 366

Analytics Customer Insights Data Social Media 366

Lumoa

FEBRUARY 7, 2023

With all relationships, taking the time to listen is crucial to its success. Nowhere is this more true than with customer relationships. Without listening to the voice of your customer, you’ll be like a ship without a rudder or a compass…lost and drifting without direction. How do you collect VoC data?

Analysis 396

Analysis Data How To Customer Centricity 396

eglobalis

JANUARY 20, 2025

IBMs account managers, for instance, act as single points of contact, streamlining communication and fostering deeper client relationships. Companies can further enhance relationship management by leveraging customer relationship management (CRM) tools like HubSpot or Salesforce, which centralize customer data and provide actionable insights.

B2B 427

B2B Loyalty Loyalty Programs Innovation 427

eglobalis

MARCH 18, 2025

Crisis Management During crises, such as data breaches or product recalls, customers require immediate and accurate information. Challenges: Training AI to comprehend and appropriately respond to diverse cultural nuances and language intricacies is challenging, as it requires extensive data and contextual understanding.

Interaction 362

Interaction Culture Virtual Agent Loyalty 362

eglobalis

JULY 2, 2024

Despite its simplicity, more than 75% of organizations are projected to phase out NPS as a Measure of Success for Customer Service and Support by 2025, according to Gartner. Not now—it is still important as one metric that provides a limited view of the customer transaction. Should you kill NPS?

NPS 461

NPS Feedback Net Promoter Score B2C 461

ECXO

JULY 26, 2023

Unleashing the Power of Real-Time Data: Enhancing Customer Understanding Article source: [link] In a recent article we talked about the widening gap in Europe in customer experience maturity. Brands have unprecedented access to customer data and digital footprints. They know what their data’s worth.

Data 296

Data Analytics Touchpoint Customer Service Representative 296

ECXO

MARCH 6, 2025

Often this means focusing on moments that matter most in the B2B relationship: for example, the sales/bid process, onboarding of a new client, resolution of critical support issues, or periodic business reviews. These are opportunities where exceptional experience can strongly influence a customers loyalty and spend.

B2B 339

B2B Customer Journeys How To Effort Score 339

AWS Machine Learning

APRIL 3, 2025

Data is one of the most critical assets of many organizations. At the heart of this transformation is the OMRON Data & Analytics Platform (ODAP), an innovative initiative designed to revolutionize how the company harnesses its data assets. This post is co-written with Emrah Kaya and Xinyi Zhou from Omron Europe.

Data 80

Data Government Competitive Advantage Analytics 80

ECXO

NOVEMBER 19, 2024

By delving into the lessons offered by this epic franchise, businesses can unlock new strategies for improving customer experience, solidifying their place in a galaxy that is always evolving and expanding. Lesson for Companies : Use data analytics to understand your customers’ preferences, behaviors, and past interactions.

Customer Experience 296

Customer Experience Social Media Customer Journeys Touchpoint 296

InMoment XI

NOVEMBER 21, 2024

The process helps you build a rich dataset that provides insight into customer behavior. The next step is identifying patterns in this data to help you better understand your customers. Voice of Customer analysis enables you to capture these key insights for customer satisfaction and retention.

Voice of Customer 195

Voice of Customer Analysis Loyalty Net Promoter Score 195

InMoment XI

OCTOBER 24, 2024

A customer engagement platform is a tool that allows businesses to interact with customers on different platforms, all in one place. Customer engagement platforms consolidate customer data into one location and provide tools to engage customers consistently and personally, regardless of how they interact with your business.

Customer Engagement 195

Customer Engagement Engagement Omni-Channel e-support 195

eglobalis

APRIL 6, 2025

In telecom, providers like Verizon and AT&T back their connectivity with SLAs and cybersecurity bundles, directly addressing client concerns about outages and data breaches. Customer Experience and Ease of Doing Business B2B buyers increasingly expect consumer-level simplicity and speed.

Contact Center 275

Contact Center B2B Competitive Advantage Self Service 275

InMoment XI

OCTOBER 30, 2024

For instance, by utilizing chatbots to quickly respond to customer complaints, companies can save hours’ worth of time that can be invested into building rich customer relationships. McKinsey & Company ) Approximately one in six customers report that insurers don’t follow up with them after an initial discussion.

Insurance 195

Insurance Customer Satisfaction Customer Experience Strategy 195

InMoment XI

DECEMBER 18, 2024

As a result, agents can focus on strengthening customer relationships with a personalized and empathetic approach. Automation empowers businesses to boost operational efficiency, enhance customer satisfaction , and reduce costs. Companies leveraging omnichannel engagement retain 89% of their customers.

Contact Center 195

Contact Center Customer Satisfaction ROI Virtual Agent 195

InMoment XI

NOVEMBER 7, 2024

Did you know that 92% of customer relationship management (CRM) leaders say AI and automation have improved customer service response times? Over 80% of CRM leaders say that AI and automation make customer communication more personalized. Personalization Personalized experiences are more than addressing customers by name.

Customer Experience 195

Customer Experience Customer Journeys CRM e-support 195

InMoment XI

APRIL 17, 2025

As mentioned, incentives can attract people who are only interested in the rewards, impacting survey data quality. Hassle/Boredom: Some customers feel duped by agreeing to take what they think is a short surveyonly to find that its long and tedious. Be specific about your data collection policies. Avoid nice to know questions.

Survey 195

Survey Customer Engagement Engagement Feedback 195

InMoment XI

NOVEMBER 13, 2024

To predict customer churn, you need to know how to model it. A data scientist can achieve this by building a machine learning prediction model trained on a dataset. This dataset includes the target variable you want to predict (customer churn) and features that describe customer profiles. Training is an iterative process.

Customer Retention 195

Customer Retention How To Analysis ROI 195

InMoment XI

DECEMBER 3, 2024

This is where a customer experience maturity model comes into play. What is a Customer Experience Maturity Model? It provides a data-driven approach to identifying areas for improvement across the customer journey. As a result, teams primarily rely on in-house data like contact lists to reach out to customers via email.

Customer Experience 195

Customer Experience Customer Journeys Competitive Advantage Customer Centricity 195

InMoment XI

MARCH 23, 2025

It pulls data from touchpoints like social media, chatbots, emails, customer feedback, customer relationship management (CRM) tools, and interactions with customer support, marketing, and sales teams, providing insights into customer intent, sentiment, pain points, and patterns.

Data 195

Data Touchpoint Effort Score Chatbots 195

InMoment XI

MARCH 26, 2025

Improved Data Quality and Accuracy One reason brands go for longer surveys is data quantity. With a longer survey, youll get more data from every respondentsounds like a good thing, right? Not so fast: More data is good, but only if its good data. marketing, product development).

Survey 195

Survey Abandon Rate How To Customers 195

C3Centricity

NOVEMBER 12, 2024

This guide equips leaders with the insights and actionable strategies to foster a winning customer-first culture. Rather than relying on superficial gestures, leaders can inspire a transformation that elevates the organisation, engages employees, and creates powerful, lasting customer relationships.

Leadership 156

Leadership Culture Customer Centricity Rewards Programs 156

InMoment XI

SEPTEMBER 3, 2024

Conversational analytics is important because conversations are the central point of customer experience improvement. A wealth of insights lies in the interactions between your organization and its customers; however, without specialized technology to analyze that data, those insights remain untapped.

Analytics 195

Analytics Data Social Media Average Handle Time 195

eglobalis

SEPTEMBER 5, 2024

Combining these perspectives offers a holistic view that drives growth, reduces churn, and fosters deeper customer loyalty. This article explores how integrating CS and CX metrics can transform customer strategies, boost adoption, and lead to measurable, data-driven business success.

Metrics 429

Metrics Customer Success Customer Experience Effort Score 429

InMoment XI

JULY 1, 2024

Organizations should take a closer look at predictive analytics to discover the myriad of ways that data and artificial intelligence (AI) can power more personalized customer experiences and enhance brand loyalty and customer retention. What is Predictive Analytics?

Analytics 195

Analytics Data Effort Score Social Media 195

ECXO

OCTOBER 23, 2024

By harnessing the power of AI, customer support areas can provide a more personalized and enhanced customer experience like never before. AI empowers organizations to gain deeper insights into customers’ preferences, needs, and behaviors.

Customer Success 207

Customer Success Customer Service Chatbots Banking 207

InMoment XI

NOVEMBER 19, 2024

These hallucinations are mainly the result of issues with the training data. If the model is trained on insufficient or biased data, it’s likely to generate incorrect outputs. An AI system is only as good as the data you feed it. It doesn’t “know” anything beyond its training data and has no concept of fact or fiction.

Contact Center 195

Contact Center Healthcare Training Financial 195

InMoment XI

OCTOBER 23, 2024

Providing services like fraud detection, secure transaction platforms, and encryption will enable you to secure your customers’ data and transactions. Whether it’s agriculture, manufacturing, real estate, or healthcare, having a team of experts who are knowledgeable in that sector can significantly improve the customer experience.

Banking 195

Banking Customer Experience Effort Score Financial 195

eglobalis

MARCH 13, 2025

Complexity in customer journeys often leads B2B companies to score lower on CX than B2C, highlighting the effort needed to meet diverse needs. Siloed Data and Systems: Customer information in B2B is often fragmented across sales, marketing, account management, and support.

Leadership 238

Leadership B2B B2C Net Promoter Score 238

InMoment XI

FEBRUARY 1, 2022

Customer experience surveys have served us well when it comes to collecting customer feedback data. When we have questions about the experience, there’s no better way to get answers than asking our customers directly, right? Step #2: Take a Look at Your Current Data. Today, there is no shortage of data.

Survey 396

Survey Customer Experience Social Media Data 396

eglobalis

JULY 31, 2024

Ahead of the Curve: MarTech-Driven Customer Experience Evolution Introduction In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves. This data aggregation enables businesses to deliver highly targeted and relevant marketing messages.

Customer Experience 434

Customer Experience Social Media Analytics Chatbots 434

ECXO

AUGUST 12, 2024

MarTech-Driven Transformation: Navigating the Future of Customer Experience Introduction In today’s fiercely competitive business landscape, delivering a superior customer experience (CX) is not just an advantage—it’s essential.

Customer Experience 366

Customer Experience e-support Social Media B2B 366

eglobalis

JUNE 27, 2024

This involves collecting and analyzing data through various methods such as surveys, customer interviews, voice of customer (VOC) programs, and feedback mechanisms. These insights inform the service standards and product offerings that will most effectively meet customer expectations.

Strategy 460

Strategy Customer Experience Net Promoter Score Customer Centricity 460

InMoment XI

OCTOBER 17, 2024

Knowing the right questions to ask can positively impact your customer relationships, but designing good questionnaires is certainly a challenge. With the help of InMoment’s AI-Powered Active Listening , you can leverage the power of award-winning generative AI to intelligently listen and respond to customers in real-time.

Feedback 195

Feedback Effort Score Survey Customers 195

InMoment XI

OCTOBER 29, 2024

Familiarity and nostalgia create a sense of connection that can strengthen customer relationships. Personalization : Experiences tailored to customer profiles encourage loyalty. This is because they make customers feel understood and appreciated. How Do You Measure Customer Loyalty Analytics?

Loyalty 195

Loyalty Customer Experience Net Promoter Score Social Media 195