Brandwatch CX

MARCH 27, 2025

It emphasizes concepts such as customer retention , satisfaction, and lifetime value. This means that relationship marketingunderstands the long-term value of great customer relationships. bw_also_like id=”84283″] How to improve your relationship Relationship marketing makes sense in the age of the customer.

Customer relationships 93

Customer relationships Marketing How To Social Media 93

Comm100

OCTOBER 8, 2016

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty.

Customer Retention 164

Customer Retention Loyalty Strategy Loyalty Programs 164

Customers That Stick

SEPTEMBER 18, 2014

Here’s a look at how to target Millennials effectively through loyalty programs. However, they’re not attracted for the same reasons as the general population, which tends to value loyalty program discounts first and foremost. Stay on top of your competitor’s programs. Know what they really value.

Loyalty Programs 133

Loyalty Programs Loyalty Social Media Study 133

InteractionMetrics

MARCH 27, 2025

What Is Customer Retention and Why Does It Matter? Customer retention might sound like fancy business jargon, but really, it’s just the art of keeping your customers happy enough that they stick around. Thats customer retention at workusing incentives and positive experiences to keep you coming back.

Customer Retention 52

Customer Retention Strategy How To Net Promoter Score 52

InMoment XI

DECEMBER 10, 2024

Invest in Customer Loyalty Strong customer loyalty is key to reducing churn. 64% of loyal customers are more likely to purchase frequently. Besides improving customer experiences, you can encourage loyalty with rewards and incentives. Customer Retention Versus Customer Acquisition ( [link] ).

Customer Journeys 195

Customer Journeys ROI Net Promoter Score Multi-Channel 195

Kayako

AUGUST 21, 2018

What is customer retention? Simply put, customer retention refers to the strategies and tactics businesses use to encourage repeat purchases and ongoing loyalty from their existing customer base. That’s why customer retention is so vital for businesses of every stripe.

Customer Retention 136

Customer Retention Loyalty Strategy Loyalty Programs 136

ProProfs Chat

SEPTEMBER 9, 2020

If you find yourself sharing the same concern frequently, then you need to build a customer loyalty program. But with the awesome customer loyalty programs in place, they’ve successfully ensured that customers return to their store to make a purchase and earn more points.

Loyalty Programs 96

Loyalty Programs Loyalty Net Promoter Score Gamification 96

Optimove

FEBRUARY 12, 2025

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: The holiday season is critical for retailers as it often brings a surge in sales driven by new and one-time shoppers. Learn more about automated customer retention here. #6.

Customer Retention 52

Customer Retention Strategy Loyalty Programs eBook 52

InMoment XI

NOVEMBER 18, 2024

By understanding customer motivations, your business can make decisions that lead to higher customer satisfaction , loyalty, and profitability. Improved Customer Retention It is no secret that retaining customers is more cost-effective than acquiring new ones.

Analysis 195

Analysis Customer Journeys Social Media Analytics 195

InMoment XI

NOVEMBER 21, 2024

Our free 2025 Consumer Trends Report highlights the key shifts transforming customer experience (CX) and what your business needs to stay competitive. 2025 Consumer Trends Report Get a first look at the trends that matter most and how they can impact your customer relationships, drive growth, and strengthen your overall strategy.

Voice of Customer 195

Voice of Customer Analysis Loyalty Net Promoter Score 195

InMoment XI

AUGUST 1, 2024

Insights into customer emotions and frustrations allow for targeted interventions, leading to smoother interactions and a more positive customer journey. Increased Customer Loyalty : Positive customer sentiment is strongly correlated with higher customer retention and loyalty.

Measurement 195

Measurement Effort Score How To Hotels 195

InMoment XI

MAY 4, 2023

As in previous cycles of historical uncertainty and downturns, these increased headwinds across the globe mean customers and companies are behaving differently. So, how can CX leaders and their teams best navigate customer experience in such challenging times?

Strategy 221

Strategy Customer Experience How To Loyalty Programs 221

Pointillist

JUNE 15, 2018

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. What is Customer Retention? Why Customer Retention Matters. My Customer Retention ?

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

Totango

MARCH 5, 2021

Customer retention is the lifeblood of any savvy enterprise. It’s the only way to be successful in this customer-centered economy and ensure scalable long-term revenue. To retain customers, companies must make the customer experience better and ensure customers never stop seeing value from their product or service.

Customer Retention 92

Customer Retention How To Net Promoter Score Effort Score 92

Happy or Not

DECEMBER 9, 2024

Retaining customers is essential for business growth. At HappyOrNot, we understand that the key to boosting customer retention is effectively using feedback analytics. Feedback insights help craft a customer retention strategy that keeps loyal customers happy as well as attracts new ones.

Customer Retention 36

Customer Retention Analytics Feedback Analysis 36

Retently

NOVEMBER 27, 2024

Focus on building long-term relationships through customer loyalty programs, social media engagement, and influencer collaborations to keep customers coming back. Regularly analyze and adapt your strategies to stay ahead of the competition and meet evolving customer expectations. Ecommerce success isn’t static.

Ecommerce 148

Ecommerce Sales Strategy Tips 148

ProProfs Chat

MAY 31, 2019

Because: Keeping an existing customer costs up to five times less than winning a new one. Increasing customer retention by just 5% boosts your profits by 25-95%. 20% of customers are typically responsible for 80% of a company’s revenue. # How to Cultivate Customer Loyalty. It is Cost Effective.

Loyalty Programs 66

Loyalty Programs Loyalty Net Promoter Score How To 66

Experience Investigators by 360Connext

JANUARY 7, 2025

To really deliver for your customers and your organizational goals and achieve scalable growth by operationalizing CX you need a calculated CX strategy. People today have countless options for where to shop and how to solve their challenges. Customer experience can be a differentiator to attract these shoppers.

Customer Journeys 143

Customer Journeys Strategy Customer Experience Touchpoint 143

Totango

AUGUST 16, 2022

Customer Retention Software Cuts Down Client Churn. Customer retention software has become essential for effective SaaS customer success strategies. A winning SaaS business model must prioritize retaining customers, which is far more cost-efficient than acquiring new clients to offset churn.

Customer Retention 106

Customer Retention Software Customer Success CRM 106

rethinkCX

FEBRUARY 17, 2025

Why Customer Loyalty Matters Loyal customers are not only repeat buyers but also brand promoters who drive word-of-mouth marketing. Studies show that increasing customer retention by just 5% can boost profits by up to 95% ( Harvard Business Review ). Key Psychological Drivers of Customer Loyalty 1.

Loyalty 52

Loyalty Brands Loyalty Programs Rewards Programs 52

InMoment XI

OCTOBER 23, 2024

How to Improve Customer Experience in Banking? Improving the customer experience in banking relies on a complete understanding of customer behaviors and expectations. Discover how to improve services in branch, commercial, digital, retail, and credit unions. Leverage technology for consistency and efficiency.

Banking 195

Banking Customer Experience Effort Score Financial 195

Totango

APRIL 9, 2019

Customer retention is the lifeblood of any savvy enterprise. It’s the only way to be successful in this customer-centered economy and ensure scalable long-term revenue. To retain customers, companies must make the customer experience better and ensure customers never stop seeing value from their product or service.

Customer Retention 76

Customer Retention How To Effort Score Case Study 76

Retently

MARCH 11, 2025

They act as a bridge between the customer and teams working with product, marketing, logistics, and support to ensure customer insights lead to tangible fixes. Their work directly impacts business growth by reducing complaints, improving support efficiency, and enhancing customer retention, they drive higher revenue and lower churn.

Ecommerce 115

Ecommerce Self Service Customer Experience Management 115

ProProfs Chat

APRIL 25, 2019

Well, one answer to that question is to make more sales, and no doubt that is important, another answer to that is customer retention. And what exactly is customer retention? No points for guessing, retain customers. Offer Customers Testimonials and Use Cases During the Sales Process.

Customer Retention 66

Customer Retention Net Promoter Score How To Social Media 66

rethinkCX

FEBRUARY 17, 2025

With customer expectations rising , brands must leverage personalization, AI, and proactive support to maintain loyalty and reduce churn. Customer Retention Drives Profitability Acquiring a new customer can cost 5 to 25 times more than retaining an existing one ( Harvard Business Review ).

Gamification 52

Gamification Engagement Customer Engagement e-support 52

ProProfs Chat

FEBRUARY 22, 2019

A Forrester report highlights increasing customer retention by 5% can increase profits by up to 95%. Loyal customers spend about 30% more with brands than new customers. An investment to increase retention by 5% is surely a worthy business investment. Simple formula: Customer Retention = Engagement + Investment.

Customer Retention 82

Customer Retention Engagement Strategy Rewards Programs 82

Lumoa

JANUARY 19, 2023

Here’s your ultimate guide on how to build a customer experience department. Map Your Current Customer Journey 3. Decide When and How to Collect Data and Feedback 4. Now that you know how to look at customer experience tools holistically, here is a brief review of the main areas where tools are available.

Customer Experience 221

Customer Experience Net Promoter Score How To Customer Journeys 221

Thematic

DECEMBER 5, 2018

Think customer loyalty programs are all about getting generic discounts, points and rewards? Today, it’s more about offering customers something as personalized as possible, so that they feel truly special. What is customer retention? Why is customer retention important? Think again.

Customer Retention 96

Customer Retention Analytics Data Strategy 96

Optimove

JANUARY 6, 2025

Higher Spend: Repeat customers spend 23% more per order than one-time buyers. Effective Strategies: Personalization, seamless post-purchase, loyalty programs, and omnichannel marketing drive customer retention. Read more about driving retention after the holidays. Read more about gamification in marketing.

Fashion 59

Fashion Gamification Omni-Channel Loyalty Programs 59

ProProfs Chat

JUNE 21, 2019

Do you have a customer retention strategy? Companies focus on customer acquisition strategies, since increasing your customer count is the lifeblood of your business. But, customer acquisition won’t help, if you are unable to retain customers. Discounts, free shipping, and loyalty points rule the list.

Customer Retention 63

Customer Retention Strategy How To Case Study 63

CSM Magazine

JULY 5, 2024

Customer loyalty programs are more than just a way to reward repeat customers—they’re a strategic investment in building long-term relationships and driving consistent revenue. But how do you measure the success of such programs?

Loyalty Programs 52

Loyalty Programs Loyalty Measurement Brands 52

Lumoa

FEBRUARY 9, 2023

Find more sources on how to deal with customer churn here: “ How to Reduce Customer Churn: 6 Helpful Tips to Try ” by Hubspot, “ 6 ways you can improve churn rate and increase revenue ” by Kissmetrics, “ Tips from 32 CX Pros how to reduce customer churn ” by NGData.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

Customer Bliss

SEPTEMBER 13, 2018

First, we’ll hear from Kathy Tobiasen , the Vice President of Customer Experience at The Nature’s Bounty Company. Kathy has mapped three different journeys to better understand how customer onboarding, win-back strategies, and loyalty programs impact the business and the customer’s journey.

Customer Journeys 178

Customer Journeys Leadership Tools Customer Retention 178

ShepHyken

FEBRUARY 3, 2025

An elevated customer experience often allows companies to charge a premium price and cultivate a loyal customer base. Building emotional connections with customers is more powerful than relying solely on points and perks in loyalty programs.

Loyalty Programs 80

Loyalty Programs Loyalty Connections Brands 80

ShepHyken

APRIL 26, 2021

Once you adopt that mindset, you’ll see how some of the best marketing, customer retention, and more come from your customer service and support. How 5 Brands Adapted Their Loyalty Programs for a Post-Covid World by Stephanie Miles.

Customer Service 141

Customer Service Loyalty Programs Social Media Contact Center 141

Optimove

JUNE 22, 2020

Using loyalty data to power customer retention and reactivation. This is just one methodology ( with three more to download ) that demonstrates how marketers can easily use Optimove to discover customer insights, test their hypotheses, and optimize their CRM campaigns.

Customer Retention 52

Customer Retention Loyalty Data Loyalty Programs 52

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. In some ways, it’s surprising how little the supermarket industry has moved on. Surveys[iii] show supermarket customers are primarily motivated by functional drivers: value, and convenience. Loyalty programs are essentially a value exchange.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52