InMoment XI

SEPTEMBER 1, 2022

There is something to be said about how vital it is to leverage market research to understand your non-buyers so you can convert them into customers. But focusing on how to improve customer retention is just as important, if not more. That is why your customer retention efforts are so important. You guessed it!

Customer Retention 195

Customer Retention How To Customer Journeys Telecommunications 195

GetFeedback

AUGUST 14, 2019

Measuring just a piece of this journey can seem short-sighted or not as powerful as other CX metrics, like Net Promoter Score (NPS). But I see a place for Customer Satisfaction Score (CSAT), based on organizational goals, resources, and structure. CX shouldn’t ever be measured by one metric alone.

Metrics 273

Metrics Customer Journeys How To Customer Satisfaction 273

Experience Investigators by 360Connext

DECEMBER 10, 2024

Defining What Customer Experience ROI Looks Like There are countless ways to show the value of your CX efforts. Multiple studies reinforce the powerful potential of investing in CX: Companies that prioritize CX see 1.7x Prioritize the onboarding and new customer experience. Showcase efficiency gains.

ROI 143

ROI Customer Experience Customer Journeys Effort Score 143

InMoment XI

OCTOBER 24, 2024

They integrate with apps, websites, and social media to provide a consistent customer experience across all channels. These platforms focus on improving customer experience metrics such as customer satisfaction, loyalty, and retention.

Customer Engagement 195

Customer Engagement Engagement Omni-Channel e-support 195

InMoment XI

JUNE 14, 2022

Customer experience (CX) metrics have an important role to play in this strategy—something I explored in-depth in a previous post: Customer Experience in the Era of Product Led Growth. Customers Will Tell You Where Your Product Led Growth Bottlenecks Are. This is where CX metrics are so valuable.

Metrics 195

Metrics Net Promoter Score Effort Score NPS 195

GetFeedback

JUNE 11, 2019

Deloitte’s study integrated data from 800 consumers, a 12-person online panel, and analyzed 91 million social media posts as well as 2,090 completed Voice of the Customer surveys. Even so, customers expect that their favorite brands understand why they purchased products, as well as how satisfied they were.

Study 170

Study Loyalty Connections Loyalty Programs 170

CSM Magazine

JANUARY 20, 2025

Understanding how SEO metrics tie to customer satisfaction is no longer optionalit’s essential. Metrics like bounce rate, time on site, and keyword rankings don’t just track website performance; they reveal how well you’re meeting customer needs.

Customer Satisfaction 64

Customer Satisfaction Metrics Measurement How To 64

Lumoa

JULY 10, 2018

If you improve the availability of customer support agents, you certainly know how much it is going to cost. But will it improve the customer experience in a way that also has a positive impact on our business? There are lot of research and studies about the relationship between financial metrics and customer experience metrics.

ROI 284

ROI Customer Experience NPS Financial 284

C3Centricity

APRIL 2, 2018

A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. These were found to be: Difficult to do – studies are used in many different ways. Lack of alignment on important metrics. Customer profiles. Customer retention and churn rates.

Handbook 275

Handbook Marketing ROI Social Media 275

Lumoa

FEBRUARY 9, 2023

Customer churn is the opposite of retention. Customer churn is a critical metric because it is much less expensive to retain existing customers than it is to acquire new customers. Customer Engagement Customer engagement is a term used to refer to customer interactions with a company, product, or service.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

Experience Investigators by 360Connext

FEBRUARY 1, 2022

Higher customer retention and lower customer churn means customer acquisition costs go down while average customer spend goes up. Customers who refer other customers reduce marketing and sales costs while also providing a pipeline of qualified customers. It’s literally a win/win.

Customer Experience 376

Customer Experience Net Promoter Score Customer Experience Management Feedback 376

Thematic

SEPTEMBER 12, 2021

doesn’t matter how many letters you throw out there or how many customer experience (CX) scores you get. If you don’t know what’s driving your CX metrics, it’s hard to replicate success, let alone find ways to improve. Through comments in customer feedback surveys, social media conversations, call center dialogue, etc.,

Metrics 117

Metrics Analytics Feedback Effort Score 117

Hello Customer

JANUARY 16, 2020

January typically is a month to forecast trends, and we believe customer retention will be an important one. But we see increasingly more organisations move their focus from aggressive acquisition investments to retention management. Customer retention or acquisition? Show your customers you truly care.

Customer Retention 92

Customer Retention Effort Score Fashion Study 92

Kayako

AUGUST 12, 2022

Personalization matters for customer satisfaction, retention, and loyalty: 80% of consumers are more likely to buy from a company that provides a tailored experience. 71% of customers are frustrated by impersonal shopping experiences. Over time the knowledge base can become a robust resource for customers and employees.

Customer Service 296

Customer Service Ecommerce Effort Score e-support 296

Lumoa

NOVEMBER 29, 2021

If you improve the availability of customer support agents, you certainly know how much it is going to cost. But will it improve the customer experience in a way that also has a positive impact on our business? There is a lot of research and studies about the relationship between financial metrics and customer experience metrics.

ROI 243

ROI Customer Experience NPS Financial 243

Lumoa

NOVEMBER 19, 2017

The management feels they “knew this already” as it can take the research agency as long as 3 months to find the target group to interview, do the study and report the results. As mentioned in the beginning: asking for feedback and just storing that somewhere is not going to help you nor your customer. Keep it short.

Feedback 285

Feedback Net Promoter Score NPS Survey 285

Thematic

DECEMBER 5, 2018

So, let’s look at ways to reduce churn with customer retention analytics and why it’s important in the first place. What is customer retention? Customer retention refers to the actions and strategies a business uses to try and keep existing customers. Why is customer retention important?

Customer Retention 96

Customer Retention Analytics Data Strategy 96

Totango

MARCH 5, 2021

Customer retention is the lifeblood of any savvy enterprise. It’s the only way to be successful in this customer-centered economy and ensure scalable long-term revenue. To retain customers, companies must make the customer experience better and ensure customers never stop seeing value from their product or service.

Customer Retention 92

Customer Retention How To Net Promoter Score Effort Score 92

Pointillist

JUNE 15, 2018

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. What is Customer Retention? Why Customer Retention Matters. My Customer Retention ?

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

Lumoa

AUGUST 25, 2020

However, should your marketing budget be more focused on customer acquisition or retention is a tough question and one that will eventually define your growth. Talking about customer retention, you possibly already know the merits of investing time and money in keeping your existing customers satisfied and hooked.

Strategy 195

Strategy Chatbots Self Service Customer Retention 195

Integrity Solutions

APRIL 28, 2021

What actions can you take to both increase employee engagement and create a customer retention strategy that moves more of your customers from “satisfied” to “loyal”? One of the key tenets of a customer retention strategy is that it relentlessly focuses on value creation. A 5-step roadmap to get you started.

Customer Retention 86

Customer Retention Strategy Net Promoter Score Employee Engagement 86

Calabrio

MARCH 5, 2025

Meanwhile, the AI-powered Trending Topics feature can be used to automatically sort all your conversations into a prioritized list of about 100 of your customers most common concerns. VoC-specific educational initiatives for your business may include VoC workshops with experts, case study analysis, and VoC tools or platform training.

Contact Center 100

Contact Center Omni-Channel First Call Resolution Net Promoter Score 100

Retently

NOVEMBER 27, 2024

Building Customer Loyalty for Retention 6. Measuring Success: Metrics to Monitor Conclusion Did you know that global ecommerce sales are expected to hit a jaw-dropping $8.1 That’s a lot of shopping carts, checkouts, and happy customers! Next, we’ll discuss how building customer loyalty can supercharge long-term growth.

Ecommerce 148

Ecommerce Sales Strategy Tips 148

Calabrio

APRIL 11, 2025

A comprehensive needs assessment involves: Analyzing Performance Data: Dive into key metrics like Customer Satisfaction (CSAT) , First Call Resolution (FCR) , Average Handle Time (AHT) , and other factors of QA scorecards. Ask: Where are the gaps in performance? Are there common trends indicating specific skill deficiencies?

Contact Center 130

Contact Center Training Call Center Average Handle Time 130

CloudCherry

AUGUST 26, 2019

To solve this problem, CX leaders must link their measurements to cross-functional customer journeys and tie the resulting metrics to company and customer success. Specific CX metrics targets must then be shared with employees so that they may begin working toward them. Final Thoughts. Request a demo.

B2B 199

B2B Conference Metrics B2C 199

Education Services Group

NOVEMBER 21, 2022

I’m talking about the 2022 Customer Success Leadership Study (much more exciting, IMHO). For the third year in a row, we’re tracking all the twists and turns unfolding in the Customer Success industry. This aligns well with the results from this year’s study. There’s a reason NRR is the undisputed king of CS metrics.

Study 98

Study Leadership Customer Success Industry 98

ECXO

MARCH 21, 2023

Customer Experience Measurement: A successful customer experience requires continuous measurement and management. However, consider that you rarely will find two organizations using and implementing measurements and metrics similarly, with a few exceptions. This should align with your company’s overall business strategy.

B2B 295

B2B Customer Experience Roadmap Net Promoter Score 295

InMoment XI

NOVEMBER 15, 2023

This method harnesses the power of data and insights to gain a deeper understanding of customers, their preferences, and their interactions with a company. We’ll explore what customer experience analytics is, where it comes from, important metrics to consider, its benefits, real-world examples, and how to drive value from this practice.

Analytics 243

Analytics Customer Experience e-support Net Promoter Score 243

Lumoa

MAY 19, 2020

A study by Acquia found that while 82% of marketers feel that they deliver a positive customer experience, only 10% of customers agree with that sentiment. Many people in your position feel like they face an uphill battle when trying to justify a customer experience program to a CEO. Explore options.

How To 243

How To Multi-Channel Return on Investment Study 243

Calabrio

JUNE 1, 2017

This shift requires new intelligence and new leadership in order to build and maintain customer loyalty. While many brands are prioritizing the customer experience, our newly-released study identifies a disconnect between goals and execution.

Brands 162

Brands Customer Experience Chief Customer Officer Contact Center 162

Beyond Philosophy

NOVEMBER 10, 2014

So instead of writing philosophically about the importance of optimizing your Customer Experience to creating an emotional engagement that creates loyalty between your Customers and your organization like I usually do, I will limit this post to facts and figures. Keeping Customers results in a high increase in value.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience Insurance 164

Retently

MARCH 17, 2025

Key metrics to include (or skip) Actionable insights that go beyond the data and help drive real improvements. Ready-to-use examples for different reporting styles, whether youre all about the numbers, customer feedback, or a mix of both. For example, if 20+ customers ask about product sizing, the website may need clearer information.

Report 90

Report How To Effort Score NPS 90

InMoment XI

APRIL 8, 2025

These insights guide strategy for delivering positive experiences that boost customer retention and satisfaction. It analyzes sentiment, intent, and tone to highlight recurring issues and areas for improvement in customer relationships. Without a single common metric, productive collaboration between both teams is difficult.

Sales 195

Sales Marketing Effort Score Net Promoter Score 195

ProProfs Chat

DECEMBER 11, 2020

They even help you understand if your customers are satisfied or not. There are multiple customer satisfaction metrics that your business can use to get answers to questions like “Is my customer satisfied?” or “Are we successful as a brand to create an awesome experience for our customers?”. Let’s get started!

Customer Satisfaction 98

Customer Satisfaction Metrics Measurement Net Promoter Score 98

BlueOcean

OCTOBER 6, 2020

What Service Level Metrics Are Most Relevant to Your Business Now? Let’s face it: Contact center metrics that measure customer service as if it’s some kind of race (think Average Handle Time) are frankly table stakes. Is your partner focused on metrics that help you assess and elevate customer loyalty or promotion and advocacy?

Customer Care 156

Customer Care Contact Center Effort Score Net Promoter Score 156

Lumoa

MARCH 20, 2018

Churn Customer churn happens when a customer/subscriber stops doing business with a company. Customer churn is the opposite of retention. Customer churn is a critical metric because it is much less expensive to retain existing customers than it is to acquire new customers.

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268

InMoment XI

AUGUST 9, 2024

It might be because organizations that focus on the customer experience are 60% more profitable than those that don’t, or it might be because you are interested in improving customer retention, satisfaction, or lifetime value. The metrics you choose will depend on what your customer experience goals are.

Customer Experience 221

Customer Experience Customer Journeys Effort Score Net Promoter Score 221