Lumoa

NOVEMBER 29, 2021

Is it possible to determine the ROI of customer experience, if so, how do you do that? In this article, we explain the relationship between revenue growth and customer experience. In addition, we share tools that will help you calculate the ROI of your own customer experience projects. Not necessarily.

ROI 243

ROI Customer Experience NPS Financial 243

ECXO

MARCH 6, 2025

Meeting these elevated expectations is not just about customer satisfactionit directly impacts the bottom line. Research shows that B2B companies with superior customer experience achieve higher revenue growth, better customer retention, and lower service costs than their peers.

B2B 339

B2B Customer Journeys How To Effort Score 339

InMoment XI

OCTOBER 24, 2024

Improved Customer Loyalty Customer engagement platforms increase customer loyalty by making the customer experience engaging and consistent throughout the whole customer journey. Research shows that loyal customers are 64% more likely to make more frequent purchases from your business than regular customers.

Customer Engagement 195

Customer Engagement Engagement Omni-Channel e-support 195

C3Centricity

APRIL 2, 2018

A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. They found that those who measure their ROI have found a seat at the decision table, increased budgets, and more control. Pricing, value perceptions and CLV (Customer Lifetime Value).

Handbook 275

Handbook Marketing ROI Social Media 275

Beyond Philosophy

NOVEMBER 10, 2014

So instead of writing philosophically about the importance of optimizing your Customer Experience to creating an emotional engagement that creates loyalty between your Customers and your organization like I usually do, I will limit this post to facts and figures. Keeping Customers results in a high increase in value.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience Insurance 164

Beyond Philosophy

DECEMBER 8, 2014

What can you do to enable your employees to deliver an award winning experience to your Customers today? If you enjoyed this post, you might be interested in the following blogs: Five Proven Ways to Increase Your ROI, By the #1 Attraction on Trip Advisor. Didn’t Believe Amazon Was Customer Centric Before? You Will Now.

Case Study 142

Case Study Employee Engagement Study Engagement 142

SurveySensum

AUGUST 26, 2020

Why do you need to measure the ROI of your CX program? . CX leaders often face challenges in quantifying the ROI of their CX program to make a strong business case for the boardroom. CX leaders often face challenges in quantifying the ROI of their CX program to make a strong business case for the boardroom. Customer Retention

ROI 98

ROI Effort Score e-support Metrics 98

Opinionator

JANUARY 8, 2021

The power of ROI (return on investment) is undeniable when measuring customer experience. Even a small increase in positive customer experience (CX) can propel your revenue to new heights, increasing company profits considerably. A high ROI ratio is what companies look for. What is Customer Experience?

ROI 98

ROI Customer Experience How To Effort Score 98

Pointillist

JUNE 15, 2018

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. What is Customer Retention? Why Customer Retention Matters. My Customer Retention ?

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

Beyond Philosophy

SEPTEMBER 8, 2022

It could be increased market share, improved NPS, or higher customer retention. In this phase, you also need to get the voice of the customer and the voice of the process. We explore the many reasons why customers do what they do—and what you should do about it. – A case study appeared first on CX Consulting.

Case Study 97

Case Study ROI Study Customer Experience 97

InMoment XI

NOVEMBER 15, 2023

Customer Churn Rate : Customer churn rate quantifies the percentage of customers who stop using a company’s product or service over a specific period, helping businesses gauge customer retention and identify potential issues. What is the ROI of Customer Experience Analytics?

Analytics 243

Analytics Customer Experience e-support Net Promoter Score 243

C3Centricity

AUGUST 17, 2020

Another study summarised on Forbes and run across 30 markets globally, shows that engagement has increased 61% over normal social media usage rates. Companies can no longer hide like they once did; customers are out to highlight their dissatisfaction and point the finger when they are less than happy with a product or service.

Strategy 296

Strategy Customer Centricity Social Media Analysis 296

Kayako

JULY 31, 2019

In the same study, 44% of respondents also stated that the ability to have questions answered by a live person while shopping is one of the most important features of an online retail store. Acquiring a new customer can cost 5x as much as retaining an existing one – Invesp. Provide Instant Support . Wrapping it all up.

Sales 207

Sales Marketing Net Promoter Score Consumers 207

Influitive

FEBRUARY 3, 2023

In this backdrop, focusing on your existing customers is the smart – if not vital – investment. Increasing customer retention by 5% can boost profitability by 25% to 95%. Moreover, […] The post Forrester Study: How Influitive Generates a 355% ROI appeared first on Influitive.

ROI 52

ROI Study Customer Retention Industry 52

Comm100

MAY 19, 2020

Studies have shown time and time again that live chat helps to increase sales – and companies are reaping the benefits. It’s been shown that live chat can drive 3x – 5x more conversions and deliver up to 6000% ROI. With numbers like these, it’s easy to see why customers return to businesses that provide live chat.

Competitive Advantage 279

Competitive Advantage eBook Report Loyalty 279

Thematic

MARCH 30, 2025

For customer experience teams, KPIs like customer satisfaction score (CSAT) , net promoter score (NPS) , and customer effort score (CES) help quantify how well you’re meeting customer needs. Companies that use AI-driven customer insights don’t simply react faster—they stay ahead of the curve.

Customer Insights 62

Customer Insights Data Analytics How To 62

Retently

NOVEMBER 27, 2024

AI-powered strategies amplify these results, with 92% of retailers reporting positive ROI. Because personalized shopping experiences make customers feel seen and valued, which leads to higher engagement and repeat purchases. Next, we’ll discuss how building customer loyalty can supercharge long-term growth. The best part?

Ecommerce 148

Ecommerce Sales Strategy Tips 148

InMoment XI

FEBRUARY 2, 2024

The event brought in senior leadership from analytics, CX, insights, and VoC programs from 44 different brands, all with the common goal: sharing how integrated CX is making groundbreaking changes to their companies, customer experiences, and the market as a whole. Responding to both positive and negative feedback can’t be overstated enough.

Hospitality 195

Hospitality Call Center Retail NPS 195

GetFeedback

SEPTEMBER 24, 2019

Before you worry about proving the ROI of a VoC program, focus on building relationships and trust with the key stakeholders in your company. Getting advocates to participate in case studies and referral programs would be a big win for marketers, and thus a win for CX leaders, too. Speak to the unique value of each stakeholder .

How To 150

How To ROI Policies Analysis 150

Calabrio

APRIL 11, 2025

Measuring the effectiveness of your call center training program is crucial not only to demonstrate ROI but also to identify areas for refinement. Case Study: The Real-World Potential of Better Contact Center Training The principles and training methods discussed in this guide aren’t just theoretical.

Contact Center 130

Contact Center Training Call Center Average Handle Time 130

Second to None

FEBRUARY 28, 2019

The hesitancy towards CX investments stems from the difficulty in directly attributing revenue growth to specific changes in customer experience. Compared to clear-cut investments, the ROI of CX can appear to be ambiguous. The following studies aim to highlight the positive financial results of excellent customer experience.

ROI 54

ROI Study Financial Loyalty 54

GetFeedback

AUGUST 14, 2019

Why only consider the percentage of those customers who call themselves satisfied? . A big reason is that tracking the two highest values from CSAT is the more accurate predictor of customer retention than overall averages. . Are you satisfied with customer satisfaction? It’s all about what you expect! Get Calculator.

Metrics 273

Metrics Customer Journeys How To Customer Satisfaction 273

Pointillist

MARCH 20, 2019

By Swati Sahai The importance of calculating your customer experience ROI cannot be overstated—how will you build, measure and regularly optimize your customer experience efforts if you don’t know the return on your CX investments? But the revenue impact of customer satisfaction can and must be measured.

ROI 59

ROI Customer Experience Self Service How To 59

Thematic

JUNE 17, 2024

Measuring the ROI of your Voice of the Customer (VOC) program can be a challenge for many businesses. While VOC data holds valuable insights, it’s often difficult to quantify the impact of these insights on business outcomes like revenue growth, customer retention, and overall business growth.

ROI 62

ROI Net Promoter Score Return on Investment Analysis 62

InMoment XI

AUGUST 9, 2024

It might be because organizations that focus on the customer experience are 60% more profitable than those that don’t, or it might be because you are interested in improving customer retention, satisfaction, or lifetime value. ” A lower effort score indicates a smoother, more positive customer experience.

Customer Experience 221

Customer Experience Customer Journeys Effort Score Net Promoter Score 221

Thematic

FEBRUARY 19, 2025

Overall business impact: Faster insights mean quicker responses to customer needs, leading to improved CX, higher customer retention, and more agile decision-making. Look for solutions are lower-cost with faster ROI. Business impact: Businesses proactively identify and resolve customer issues with real-time insights.

How To 62

How To Self Service Analysis Analytics 62

C3Centricity

DECEMBER 3, 2018

(Source: RightNow Customer Experience Impact Report). By 2020, customer experience will overtake price and product as the key brand differentiator. Source: Customers 2020 Report). A 10% increase in customer retention levels result in a 30% increase in the value of the company. Source: Bain & Co).

Strategy 218

Strategy Poor Customer Service Social Media Analysis 218

InMoment XI

FEBRUARY 23, 2024

Market segmentation is a research strategy that separates different consumers in order to study their preferences, needs, and perspectives in order to optimize business practices, products, and experiences. Hopefully, your business has more than one customer. What Is Market Segmentation?

Marketing 195

Marketing Customer Experience Return on Investment Analysis 195

CustomerSuccessBox

MARCH 25, 2022

Then while considering customer acquisition cost (CAC) why miss out on customer retention cost (CRC)? They both are of equal significance and when the matter is to retain your loyal customers to have repeat business with you, this metric needs a bit of attention as well. About customer retention cost.

Customer Retention 52

Customer Retention Metrics Customers Comparison 52

Comm100

DECEMBER 14, 2017

To help you to do this, we’ve created a customer experience improvement strategy based on the Deming Cycle , a continuous improvement framework based on Six Sigma methodology. Study , or check the results of the change. Measuring ROI on Customer Experience Projects. These need to be quantifiable to prove ROI.

Customer Experience 334

Customer Experience Strategy How To Effort Score 334

Second to None

FEBRUARY 28, 2019

The hesitancy towards CX investments stems from the difficulty in directly attributing revenue growth to specific changes in customer experience. Compared to clear-cut investments, the ROI of CX can appear to be ambiguous. The following studies aim to highlight the positive financial results of excellent customer experience.

ROI 48

ROI Effort Score Study Financial 48

Bob Hayes

APRIL 29, 2018

Yet businesses are over 2x more likely to focus on acquisition efforts than they are retention efforts. In today’s post, I want to discuss why businesses need to increase their focus on customer retention efforts and why the are imperative to your customer acquisition efforts. Increase Revenue. Improve Marketing.

Customer Retention 64

Customer Retention Return on Investment Customers Case Study 64

ClearAction

OCTOBER 16, 2019

Acquisition Addiction’s Impact on Customer Experience ROI Lynn Hunsaker. Addiction to acquisition of customers is taking a toll on customer experience ROI. trillion dollars lost through customers switching suppliers every year in the USA is equivalent to the GDP of Canada or Italy? Did you know that 1.8

ROI 59

ROI Customer Experience Customer Centricity Net Promoter Score 59

Bob Hayes

APRIL 29, 2018

Yet businesses are over 2x more likely to focus on acquisition efforts than they are retention efforts. In today’s post, I want to discuss why businesses need to increase their focus on customer retention efforts and why the are imperative to your customer acquisition efforts. Increase Revenue. Improve Marketing.

Customer Retention 64

Customer Retention Return on Investment Customers Case Study 64

CSM Magazine

AUGUST 15, 2023

Customer acquisition and customer retention are two vital aspects of business growth, each playing a unique role in ensuring the long-term success of a company. Understanding Customer Acquisition and Customer Retention Customer acquisition involves attracting prospects to a business and converting them into paying customers.

Customer Retention 52

Customer Retention Return on Investment ROI Social Media 52

InMoment XI

APRIL 8, 2025

These insights guide strategy for delivering positive experiences that boost customer retention and satisfaction. It analyzes sentiment, intent, and tone to highlight recurring issues and areas for improvement in customer relationships. Here are four key ways CI connects both teams.

Sales 195

Sales Marketing Effort Score Net Promoter Score 195

NICE inContact

OCTOBER 3, 2018

In a study by ContactBabel, only 15% of companies surveyed said they were able to deliver an omnichannel experience. Not only is it hard to develop the numerical assumptions (like increasing customer retention by X%), but sometimes it’s tough to even come up with the categories of benefits.

Omni-Channel 120

Omni-Channel Self Service Multi-Channel First Call Resolution 120