eglobalis

MARCH 13, 2025

How to Win Leadership Commitment This article was originally published in part at [link] Introduction Customer Experience (CX) transformation has become a strategic priority for B2B organizations because it directly influences key business outcomes. Present case studies and industry benchmarks that show measurable gains from CX investments.

Leadership 234

Leadership B2B B2C Effort Score 234

ECXO

NOVEMBER 25, 2024

Instead, it studied data from multiple sectors, realizing that an API enhancement would benefit its global customer base. It encompasses customer retention, market competitiveness, and operational efficiency. ROI Indicators to Measure: Will the feature reduce churn or attract new customers?

Feedback 391

Feedback ROI Roadmap Analytics 391

Experience Investigators by 360Connext

NOVEMBER 7, 2023

If a customer tries a new brand that fails to deliver on their needs—especially during the earliest interactions—they have little reason to support it. And this is about more than just customer service. That’s why the most successful companies prioritize customer retention and loyalty alongside acquisition.

Customer Retention 271

Customer Retention Loyalty Loyalty Programs Social Media 271

InMoment XI

SEPTEMBER 1, 2022

There is something to be said about how vital it is to leverage market research to understand your non-buyers so you can convert them into customers. But focusing on how to improve customer retention is just as important, if not more. That is why your customer retention efforts are so important. You guessed it!

Customer Retention 195

Customer Retention How To Customer Journeys Telecommunications 195

eglobalis

APRIL 6, 2025

Customer Experience and Ease of Doing Business B2B buyers increasingly expect consumer-level simplicity and speed. Firms that make interactions effortlessfrom onboarding to supportcan significantly boost customer retention. link] Case study: Building a customer-centric B2B organization.

Contact Center 270

Contact Center B2B Competitive Advantage Self Service 270

eglobalis

DECEMBER 11, 2024

By measuring how much effort customers must exert to resolve an issue or complete a task, companies can identify pain points and optimize processes to enhance CX. Retention Rate Monitoring customer retention rates helps gauge the long-term impact of CX experiments.

Customer Journeys 356

Customer Journeys Effort Score Omni-Channel Social Media 356

eglobalis

JANUARY 20, 2025

A McKinsey study found that 70% of B2B customers identify reliability as the most critical component of their supplier relationships. Pricing Strategies Aligned with Value Price remains a significant factor in B2B loyalty, but it is the perception of value that truly matters aligned with great customer experience and services.

B2B 421

B2B Loyalty Loyalty Programs Innovation 421

TechSee

JANUARY 7, 2020

Acquisition costs far outweigh those of keeping current customers, further motivating companies to implement innovative strategies to boost customer retention in the telecom industry. This is further underscored by research suggesting that a mere 5% increase in a company’s retention rate can increase profits by 25% to 95%.

Customer Retention 136

Customer Retention Industry Telecommunications Effort Score 136

GetFeedback

JUNE 11, 2019

Deloitte’s study integrated data from 800 consumers, a 12-person online panel, and analyzed 91 million social media posts as well as 2,090 completed Voice of the Customer surveys. These emotional connections can make a dramatic difference in customer retention over time. Brand loyalty is driven by emotional connections.

Study 170

Study Loyalty Connections Loyalty Programs 170

Retently

MAY 9, 2024

Boosting your B2B customer retention rates is incredibly important for nurturing a sustainable business. It’s a thrill to land a new customer, no doubt. Many companies get caught in this cycle because they prioritize new customer acquisition so heavily that they overlook how many customers they’re losing along the way.

Customer Retention 119

Customer Retention B2B Customer Journeys Loyalty Programs 119

InMoment XI

NOVEMBER 18, 2024

To capitalize on those behaviors, you need to be able to perform customer behavior analysis. What Is Customer Behavior Analysis? Customer behavior analysis is the process of studying and interpreting how customers interact with a business at each stage of the customer journey.

Analysis 195

Analysis Customer Journeys Social Media Analytics 195

ijgolding

AUGUST 3, 2018

Sticking with the retail industry, it gives me no pleasure to bring this to life with a case study – an example of exactly why organisations are failing to transform and ultimately survive in an increasingly disrupted world.

Case Study 191

Case Study Retail Study Policies 191

ECXO

MARCH 6, 2025

Meeting these elevated expectations is not just about customer satisfactionit directly impacts the bottom line. Research shows that B2B companies with superior customer experience achieve higher revenue growth, better customer retention, and lower service costs than their peers. Sept 16, 2024). Ernst & Young Insights.

B2B 339

B2B Customer Journeys How To Effort Score 339

InMoment XI

OCTOBER 24, 2024

Improved Customer Loyalty Customer engagement platforms increase customer loyalty by making the customer experience engaging and consistent throughout the whole customer journey. Research shows that loyal customers are 64% more likely to make more frequent purchases from your business than regular customers.

Customer Engagement 195

Customer Engagement Engagement Omni-Channel e-support 195

InMoment XI

MAY 10, 2022

A loyal customer is valuable to retailers in a multitude of ways. Many studies show that repeat customers are likely to purchase more frequently, spend more money, and pay a premium for a product. As a retailer, how do you build these types of relationships with your customers?

Retail 370

Retail Net Promoter Score Loyalty Programs Effort Score 370

InMoment XI

NOVEMBER 25, 2021

In the world of customer experience, predictive modelling means using data to predict the future needs, wants, and behaviours of your customers and employees. My name is Ton Luijten, and I’m a Customer Success Director for InMoment, as well as the Data Science Lead for the APAC region.

eBook 370

eBook Case Study Exercises Customer Retention 370

Help Scout

AUGUST 22, 2023

Improve customer loyalty with this list of 16 customer retention strategies that are backed by academic research and case studies on consumer behavior. Read the full article

Customer Retention 89

Customer Retention Strategy Case Study Study 89

Customer Bliss

AUGUST 24, 2017

I have said this over the years, and recently, several of my podcast guests have also discussed it: there is an ever-increasing need to think of employees as customers as well, i.e. internal customers. One study even says that, 48% of the time , companies don’t contact people who’ve expressed interest in working there.

Customer Experience 268

Customer Experience Study Customer Retention Customers 268

Uniphore

JANUARY 4, 2022

Case Studies. How are you planning to leverage conversations to drive revenue and customer retention? Join us as we explore the technology and strategies needed to accelerate key initiatives, improve customer retention and drive revenue growth in today’s enterprise. Conversational AI Platform. U-Self Serve.

Contact Center 317

Contact Center Multi-Channel Innovation Customer Retention 317

GetFeedback

DECEMBER 11, 2018

It’s not rocket science: the lower your customer churn rate, the higher your profit. But do you know how much customer retention is really worth? According to Harvard Business School, even just a 5% increase in customer retention can lead to a 25-95% increase in profits. Never seen a CES survey before?

Net Promoter Score 223

Net Promoter Score Effort Score NPS Customer Retention 223

Experience Investigators by 360Connext

DECEMBER 10, 2024

Defining What Customer Experience ROI Looks Like There are countless ways to show the value of your CX efforts. Multiple studies reinforce the powerful potential of investing in CX: Companies that prioritize CX see 1.7x Prioritize the onboarding and new customer experience.

ROI 143

ROI Customer Experience Customer Journeys Effort Score 143

Kayako

AUGUST 12, 2022

Personalization matters for customer satisfaction, retention, and loyalty: 80% of consumers are more likely to buy from a company that provides a tailored experience. 71% of customers are frustrated by impersonal shopping experiences. Over time the knowledge base can become a robust resource for customers and employees.

Customer Service 292

Customer Service Ecommerce Effort Score e-support 292

Joe Rawlinson

MARCH 8, 2023

All too many companies spend much of their energy and budgets on customer acquisition without investing sufficiently in customer retention. Knowing what your customers need and want and actively working to help them reach their goals with your product or service is at its heart.

Customer Retention 78

Customer Retention Tips Course Customers 78

CloudCherry

FEBRUARY 26, 2019

More firms choose to adopt analytics to increase customer acquisition: ‘Increasing customer acquisition and targeting’ is the top driver that encourages organizations to adopt measurement and analytics, with 57% of respondents opting for it. Customer Analytics and its diverse applications.

Analytics 256

Analytics Report Analysis Study 256

C3Centricity

APRIL 2, 2018

A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. These were found to be: Difficult to do – studies are used in many different ways. Pricing, value perceptions and CLV (Customer Lifetime Value). Customer retention and churn rates.

Handbook 275

Handbook Marketing ROI Social Media 275

Experience Investigators by 360Connext

FEBRUARY 1, 2022

Higher customer retention and lower customer churn means customer acquisition costs go down while average customer spend goes up. Customers who refer other customers reduce marketing and sales costs while also providing a pipeline of qualified customers. It’s literally a win/win.

Customer Experience 376

Customer Experience Net Promoter Score Customer Experience Management Feedback 376

Lumoa

AUGUST 25, 2020

However, should your marketing budget be more focused on customer acquisition or retention is a tough question and one that will eventually define your growth. Talking about customer retention, you possibly already know the merits of investing time and money in keeping your existing customers satisfied and hooked.

Strategy 195

Strategy Chatbots Self Service Customer Retention 195

Lumoa

JULY 10, 2018

There is a lag: even if your customer satisfaction drastically reduces after you have made some cuts to the customer service headcount, it can take months before your customers have found a new vendor and are able to leave you for your competitor. The financial benefit of improving the customer experience: What do we know?

ROI 284

ROI Customer Experience NPS Financial 284

Kayako

SEPTEMBER 14, 2018

If you take a look at Kayako’s website and blog, it’s obvious that we know live chat customer support is a big difference-maker for businesses large and small. Our study of 500 consumers and businesses proves it. Customers Buy from Companies That Offer Live Chat. Loyal customers are worth their weight in gold.

Loyalty 180

Loyalty Sales Competitive Advantage Ecommerce 180

Education Services Group

NOVEMBER 21, 2022

I’m talking about the 2022 Customer Success Leadership Study (much more exciting, IMHO). For the third year in a row, we’re tracking all the twists and turns unfolding in the Customer Success industry. This aligns well with the results from this year’s study. No, I don’t mean the new season of White Lotus.

Study 98

Study Leadership Customer Success Industry 98

Daniel Group

OCTOBER 31, 2024

Increase Customer Referrals and Improve your Marketing Strategy Companies spend significant sums on customer acquisition strategies and less on customer retention strategies. The first reason is that customers who continue to buy from you make your company more profitable.

Marketing 52

Marketing Customer Retention B2C Study 52

ijgolding

OCTOBER 7, 2015

CASE STUDY 1 – Weleda. Despite this, they do recognise that there is a need to get BETTER at managing the Customer Experience – and I absolutely TRUST them to be true to their word! CASE STUDY 2 – Old Mutual Zimbabwe. The post Authenticity – the key to unlocking the greatest Customer Experiences?

Case Study 120

Case Study Study Customer Experience Financial 120

customer sure

DECEMBER 21, 2024

What Is Customer Retention? Customer retention is the practice of keeping your customers loyal and engaged over the long term. Why Customer Retention Is Important If customer acquisition feels expensive, it is. Our Three Foundations of VoC Guide will help you get things right from the start.

Customer Retention 62

Customer Retention B2B Feedback Metrics 62

GetFeedback

SEPTEMBER 13, 2018

Our best customers are the ones who stay with us. The proof is in the numbers: a 5% increase in customer retention can lead to a 25-95% increase in profits , according to a Harvard Business School study.

Customer Journeys 247

Customer Journeys Net Promoter Score How To NPS 247

Omnicus

AUGUST 21, 2022

Customer retention is the most important aspect of doing business. It helps you realize your company’s profitability and improve customer service, market share, and revenue. However, retaining customers can be one of the most challenging aspects of running a company.

Customer Retention 140

Customer Retention Study Customers Customer Service 140

Kayako

APRIL 1, 2022

Good customer service is the number one quality customers seek from eCommerce companies. A PwC study found that 73% of consumers say customer service experiences are more important in purchasing decisions than price or product features. A McKinsey Global Institute study reports that eCommerce is growing 3.3

Ecommerce 225

Ecommerce Customer Satisfaction Trends Omni-Channel 225

ijgolding

OCTOBER 21, 2014

I am often asked who the most customer centric brands in the UK are – the 2014 top 10 are a very good reflection: It is difficult to disagree with this bunch – although I am sure some will try!! As I have already stated, Nunwood produce the listing using their 6 pillars of Customer Experience Excellence.

Report 229

Report Customer Experience Customer Centricity Fashion 229