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Customer retention in the telecom industry – new thinking

TechSee

Accenture reports that 77% of consumers are no longer loyal to any particular brand, telcos must work harder than ever to retain their customer bases. Acquisition costs far outweigh those of keeping current customers, further motivating companies to implement innovative strategies to boost customer retention in the telecom industry.

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Can proactive customer retention efforts backfire?

Arie Goldshlager

I found this note on “When It Comes To Retaining Your Customers, Sometimes It’s Best To Leave Them Alone” very thought-provoking. Please note particularly: The research involved 65,000 customers of a South American wireless communications firm. Please add your perspective in a comment below:

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All You Need to Know About CSAT To Drive A Better Customer Experience

TechSee

Typically, the NPS measures how likely the customer is to recommend the organization’s service to a friend or colleague and is less valuable for areas to target for improvement. Customer Retention Rate. Customer Retention Rate measures how many existing customers stay with a company over a given period.

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Verizon Utilizes GenAI to Enhance Customer Loyalty

CSM Magazine

With an eye on boosting customer retention, Verizon is harnessing the power of generative AI. By strategically using AI in real-time customer call analysis, the telecommunication giant aims to prevent 100,000 customers from severing ties. However, the reported churn rate was hovering around 1%.

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Telecoms in Mumbai: What It Teaches Us about India and CX

Beyond Philosophy

More of these consumers (66%) want self-service for their needs over calling into customer care. A strong majority (74%) would switch providers if they could get the same level of wireless connectivity from an online provider (such as Google). Apple, Facebook or Google) provided comparable wireless connectivity.

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Astea and Software AG Partner to Provide Field Service IoT Solution

Alliance by IFS

The availability of low-cost IoT sensors, higher bandwidth wireless networks, and more robust cloud computing infrastructure is moving traditional service delivery beyond simple break-fix models to predictive service.

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List of Companies That Outsource Call Centers

Magellan Solutions

AT&T is a telecommunications company specializing in phone and internet services, wireless and data communications, IP-based and satellite television, telecommunications equipment, and security services. The Wall Street Journal, an award-winning newspaper, outsourced its inbound customer retention to an outsourcing provider.