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How to Measure the ROI of CX

Second to None

Increase customer spend? In the case of the new customer service training program in our example (an investment aiming to increase customer satisfaction), you would want to look at frequency of purchase or the average spend per customer. Will it increase sales? Decrease cost?

ROI 86
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5 Top Customer Service Articles For the Week of October 19, 2020

ShepHyken

What Is Voice of the Customer and What Does it Mean for Customer Experience? CMSWire) Voice of Customer (VoC) programs have been shown to improve the customer journey when brands use VoC metrics to obtain actionable insights, but only when those insights are used to make positive changes to a product, service, or business.

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5 Top Customer Service Articles for the Week of May 13, 2019

ShepHyken

Shep Hyken is a customer service expert, professional speaker and New York Times bestselling business author. For information on The Customer Focus customer service training programs go to www.TheCustomerFocus.com. Furthermore, the goal isn’t just to provide a good CX, but a memorable CX.

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In eCommerce, World Class Customer Service Is Not Optional

CSM Magazine

Every relevant route of contact should be explored and deployed to help customers find a way to improve their own experience. Even more crucial, according to The Motley Fool, is the use of customer data analysis.

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If Your Customer Experience Is Still Bad After Great Training & Coaching, This Is Probably Why

Myra Golden

A company called me to deliver customer service training. After listening to a random sample of phone calls between customer service employees and customers, I realized the problem wasn’t a lack of soft skills. The problem was the company was too darn hard to do business with.

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If Your Customer Experience Is Still Bad After Great Training & Coaching, This Is Probably Why

Myra Golden

A company called me to deliver customer service training. After listening to a random sample of phone calls between customer service employees and customers, I realized the problem wasn’t a lack of soft skills. The problem was the company was too darn hard to do business with.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

He is an author of Moments of Magic®, The Loyal Customer, The Cult of the Customer, The Amazement Revolution, Amaze Every Customer Every Time, Be Amazing or Go Home, and The Convenience Revolution and a creator of a customer service training program, Customer Focus , aiming to help clients build a customer service culture and loyalty mindset.