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How to Master Post-Purchase Journeys 

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: Building a successful post-purchase journey requires a careful balance of strategy, data insights, and phased implementation. It’s not just about keeping customers engaged—it’s about creating personalized, multi-channel experiences that drive loyalty and revenue.

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Calculating the ROI of CX: Complete Guide 2019 [Includes Spreadsheets]

Thematic

This blog is a comprehensive guide that will tell you everything you need to know about calculating the ROI of Customer Experience (CX) to move from insights to action. It includes a step-by-step guide to help you calculate the ROI of CX. The question on everyones mind is: How can I prove the ROI of CX to my executive teams?

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5 iGaming Marketing Lessons That Retailers Can Learn From

Optimove

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Retailers have a lot to learn from iGaming marketers, who excel at real-time, data-driven engagement. ” Messaging frequency and channel selection could also be varied according to engagement levels.

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How Retailers Can Use the Marketing Rule of 7 to Boost Customer Engagement

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: This post demonstrates how the Marketing Rule of 7 can transform fleeting interactions into sustained customer relationships by emphasizing the importance of repeated, personalized touchpoints. What Is the Marketing Rule of 7?

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All Things Omnichannel – Join the Inner Circle

NICE inContact

It’s typically a multi-year business strategy that requires a significant investment of resources, time and money. Here are some ideas from the Proving ROI section of the whitepaper: Increasing revenue, by: Increasing upsell/cross-sell due to fewer customers abandoning their transactions. Download your complimentary copy now.

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The Science of Predictive Customer Experience Management

CloudCherry

Did you interact with the brand through their website, through their social media, through email, or through multiple channels? Now, advanced data models can take the guesswork out of ROI predictions. Download The Data Science of CEM. Was it the variety in products that made the experience great? Composite Scorecard Index.

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2023 consumer data report: How online reviews shape multi-location businesses

BirdEye

Birdeye’s latest data report explores the significance of online reviews in consumer decision-making processes and sheds light on how the reputation of a multi-location business impacts its selection in local markets. Table of contents Key Findings: How frequently do consumers shop locally? Does reputation affect consumer choices?

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