Blueshift
SEPTEMBER 9, 2024
For e-commerce and direct-to-consumer brands , the ability to deliver personalized experiences across multiple channels is no longer just a trend – it’s a competitive necessity. Personalization strategies that adapt to customer behavior and preferences can lead to higher engagement, increased customer loyalty, and, ultimately, more sales.
InMoment XI
SEPTEMBER 9, 2024
What is Customer Experience Consulting? Customer experience consulting is a specialized service that helps businesses enhance the experiences they provide to their customers across every touchpoint—from the initial awareness stage to post-purchase support. But what does that really mean for your business? Essentially, a customer experience consultant dives deep into your customer interactions, analyzes data, and helps you craft strategies that not only meet but exceed customer expectations.
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AWS Machine Learning
SEPTEMBER 9, 2024
State-of-the-art generative AI models and high performance computing (HPC) applications are driving the need for unprecedented levels of compute. Customers are pushing the boundaries of these technologies to bring higher fidelity products and experiences to market across industries. The size of large language models (LLMs), as measured by the number of parameters, has grown exponentially in recent years, reflecting a significant trend in the field of AI.
BirdEye
SEPTEMBER 9, 2024
Despite the rise of new social media platforms, Google and YouTube continue to reign supreme, especially when it comes to video marketing. A well-crafted YouTube channel can help your business improve brand awareness, reach a larger audience, and generate higher traffic to your website. However, it is not just about creating and uploading videos. Your team must know how to promote your YouTube channel to truly harness the power of the platform.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The DiJulius Group
SEPTEMBER 9, 2024
A Selling Experience Formula Selling has never been more difficult in today’s crowded market, where it is hard to tell one company, service, & product from another. A great company must train its sales teams to differentiate within the first few moments of contact with a potential buyer through the entire sales process. You are. Read Full Article The post The Formula That Turns Selling Into An Experience appeared first on The DiJulius Group.
Customer Experience Update brings together the best content for Customer Experience and Customer Management professionals from the widest variety of industry thought leaders.
Forrester's Customer Insights
SEPTEMBER 9, 2024
Most of the hype and boardroom enthusiasm for genAI stems from the belief that AI machines will automate the repeatable tasks that people used to do, thereby saving firms money with fewer employees doing more work. While we believe that’s true for rote knowledge tasks and some knowledge worker roles, it’s not really the point.
Doing CX Right
SEPTEMBER 9, 2024
Is the healthcare system truly patient-centered? Learn strategies to improve patient access, leverage behavioral science, and use AI responsibly. Listen to Doing CX Right Podcast Ep. 145 with host Stacy Sherman and Pfizer Customer Experience Leader, Miya Grey. The post Transforming Healthcare – Proven Customer Experience Strategies appeared first on Doing CX Right.
Adrian Swinscoe
SEPTEMBER 9, 2024
This is a guest post by David Banaghan who is the Interim CEO at Occupop. According to Government research, one in six organisations now uses AI […] The post AI and employment law gaps: Three ways businesses can navigate current and future challenges first appeared on Adrian Swinscoe.
Gainsight
SEPTEMBER 9, 2024
Customer Success (CS) has always been about more than just keeping customers happy; it’s about ensuring they achieve their desired outcomes. But let’s be honest—traditional methods of gauging customer health and engagement often feel like trying to predict the weather with a sundial. Were those methods ever really accurate or effective? Chances are, as a CS leader, you’ve seen a green health account churn seemingly out of the blue.
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Optimove
SEPTEMBER 9, 2024
How AI is Transforming CDPs Download Now >> Why it Matters: In this blog post, marketing and CRM leaders share their approaches to cutting-edge personalization. The insights were presented at Optimove Connect 2024 during the panel session titled “ Digital Personalization: Standing on the (Cutting) Edge.” The session was moderated by Eddie Patzsch, VP Revenue, Growth Verticals at Optimove, and featured: JP (José Pedro) Miranda , eCRM lead at Fontem, makers of the Blue e-cigarette.
InteractionMetrics
SEPTEMBER 9, 2024
If you ask your marketing team, “What’s our brand?” they’ll give you principles wrapped up in a snappy slogan. Ask them how they allocate their budget, and they’ll list ads, social media, and conference costs. But if you ask them what their customer service strategy is, you’ll probably get blank stares. Here are two realities worth pondering: Every company communicates something about itself through customer service.
Gainsight
SEPTEMBER 9, 2024
Customer Success (CS) has always been about more than just keeping customers happy; it’s about ensuring they achieve their desired outcomes. But let’s be honest—traditional methods of gauging customer health and engagement often feel like trying to predict the weather with a sundial. Were those methods ever really accurate or effective? Chances are, as a CS leader, you’ve seen a green health account churn seemingly out of the blue.
Feedbackly
SEPTEMBER 9, 2024
Aligning CX with business objectives can have a profound impact on your organization’s performance and overall growth. In fact, a report by Forrester shows that a strong customer experience (CX) can lead to a 1.6x increase in customer lifetime value and a 1.9x increase in retention. Therefore, it’s essential that your CX initiatives align closely with your core business objectives for optimum impact.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
SurveySensum
SEPTEMBER 9, 2024
Jane received an email today with the subject line → “ Jane, we would love to hear from you about how we are doing. ” When she opened it, she found an NPS survey that took her only a few seconds to answer and complete. She happily shared her experience and appreciated the personalized and engaging approach. On the other hand, Alice got an email saying → “ Please fill out the NPS survey.
Help Scout
SEPTEMBER 9, 2024
Maximize ROI and boost support efficiency with our guide to AI support metrics.
Forrester's Customer Insights
SEPTEMBER 9, 2024
Upbeat budget expectations for 2025 will serve European leaders well, but placing the right bets will be critical to securing a competitive edge. Read a few of our top recommendations.
AWS Machine Learning
SEPTEMBER 9, 2024
This post is co-written with Joe Clark from Domo. Data insights are crucial for businesses to enable data-driven decisions, identify trends, and optimize operations. Traditionally, gaining these insights required skilled analysts using specialized tools, which can make the process slow and less accessible. Generative artificial intelligence (AI) has revolutionized this by allowing users to interact with data through natural language queries, providing instant insights and visualizations without
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Forrester's Customer Insights
SEPTEMBER 9, 2024
“Please be advised that your call may be recorded for quality assurance and training purposes.” We’ve all heard this message at some point—a familiar prelude to countless conversations worldwide. This disclosure has remained largely unchanged over the years but may no longer serve any purpose.
2020 Research
SEPTEMBER 9, 2024
Key Takeaways Hispanic voters in swing states talk about whether they think Kamala Harris or Donald Trump would get more done in office The focus group participants reveal how they feel about Harris’s achievements as vice president These voters have concerns about the economy and share how these worries will affect their votes In this Article Which Candidate Is a Bigger Agent of Change?
Forrester's Customer Insights
SEPTEMBER 9, 2024
Découvrez comment nos guides de planification budgétaire 2025 peuvent aider les dirigeants à faire des choix stratégiques pour maximiser la croissance dans un environnement économique incertain.
Forrester's Customer Insights
SEPTEMBER 9, 2024
We analyzed the Q2 2024 earnings announcements of five large public technology service providers. Big picture, the market is more difficult than in the past decade. First, tech service providers continued slow organic growth or decline in Q2 2024, with little change expected for the rest of the year.
Speaker: Becky Parisotto and John Vurdelja
Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever
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