Mon.Sep 09, 2024

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Mastering Cross-Channel Customer Personalization for Improved Sales

Blueshift

For e-commerce and direct-to-consumer brands , the ability to deliver personalized experiences across multiple channels is no longer just a trend – it’s a competitive necessity. Personalization strategies that adapt to customer behavior and preferences can lead to higher engagement, increased customer loyalty, and, ultimately, more sales.

Sales 92
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Customer Experience Consulting: Why It’s the Key to Your Success

InMoment XI

What is Customer Experience Consulting? Customer experience consulting is a specialized service that helps businesses enhance the experiences they provide to their customers across every touchpoint—from the initial awareness stage to post-purchase support. But what does that really mean for your business? Essentially, a customer experience consultant dives deep into your customer interactions, analyzes data, and helps you craft strategies that not only meet but exceed customer expectations.

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Amazon EC2 P5e instances are generally available

AWS Machine Learning

State-of-the-art generative AI models and high performance computing (HPC) applications are driving the need for unprecedented levels of compute. Customers are pushing the boundaries of these technologies to bring higher fidelity products and experiences to market across industries. The size of large language models (LLMs), as measured by the number of parameters, has grown exponentially in recent years, reflecting a significant trend in the field of AI.

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19 ways to promote your YouTube channel for higher reach (with tips)

BirdEye

Despite the rise of new social media platforms, Google and YouTube continue to reign supreme, especially when it comes to video marketing. A well-crafted YouTube channel can help your business improve brand awareness, reach a larger audience, and generate higher traffic to your website. However, it is not just about creating and uploading videos. Your team must know how to promote your YouTube channel to truly harness the power of the platform.

Tips 105
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The Ultimate Blueprint for an AI-First Contact Center

Start building the AI workforce of the future with our comprehensive guide to creating an AI-first contact center. Learn how Conversational and Generative AI can transform traditional operations into scalable, efficient, and customer-centric experiences. What is AI-First? Transition from outdated, human-first strategies to an AI-driven approach that enhances customer engagement and operational efficiency.

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The Formula That Turns Selling Into An Experience

The DiJulius Group

A Selling Experience Formula Selling has never been more difficult in today’s crowded market, where it is hard to tell one company, service, & product from another. A great company must train its sales teams to differentiate within the first few moments of contact with a potential buyer through the entire sales process. You are. Read Full Article The post The Formula That Turns Selling Into An Experience appeared first on The DiJulius Group.

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AI Computing Will Change The World By Empowering People, Not Automating Tasks

Forrester's Customer Insights

Most of the hype and boardroom enthusiasm for genAI stems from the belief that AI machines will automate the repeatable tasks that people used to do, thereby saving firms money with fewer employees doing more work. While we believe that’s true for rote knowledge tasks and some knowledge worker roles, it’s not really the point.

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Transforming Healthcare – Proven Customer Experience Strategies

Doing CX Right

Is the healthcare system truly patient-centered? Learn strategies to improve patient access, leverage behavioral science, and use AI responsibly. Listen to Doing CX Right Podcast Ep. 145 with host Stacy Sherman and Pfizer Customer Experience Leader, Miya Grey. The post Transforming Healthcare – Proven Customer Experience Strategies appeared first on Doing CX Right.

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AI and employment law gaps: Three ways businesses can navigate current and future challenges

Adrian Swinscoe

This is a guest post by David Banaghan who is the Interim CEO at Occupop. According to Government research, one in six organisations now uses AI […] The post AI and employment law gaps: Three ways businesses can navigate current and future challenges first appeared on Adrian Swinscoe.

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The Evolution of Customer Success Relies on Real-Time Insights

Gainsight

Customer Success (CS) has always been about more than just keeping customers happy; it’s about ensuring they achieve their desired outcomes. But let’s be honest—traditional methods of gauging customer health and engagement often feel like trying to predict the weather with a sundial. Were those methods ever really accurate or effective? Chances are, as a CS leader, you’ve seen a green health account churn seemingly out of the blue.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Expert Insights on Mastering the Cutting Edge of Digital Personalization 

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: In this blog post, marketing and CRM leaders share their approaches to cutting-edge personalization. The insights were presented at Optimove Connect 2024 during the panel session titled “ Digital Personalization: Standing on the (Cutting) Edge.” The session was moderated by Eddie Patzsch, VP Revenue, Growth Verticals at Optimove, and featured: JP (José Pedro) Miranda , eCRM lead at Fontem, makers of the Blue e-cigarette.

CRM 52
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Customer Service Strategy: Your Brand in Action

InteractionMetrics

If you ask your marketing team, “What’s our brand?” they’ll give you principles wrapped up in a snappy slogan. Ask them how they allocate their budget, and they’ll list ads, social media, and conference costs. But if you ask them what their customer service strategy is, you’ll probably get blank stares. Here are two realities worth pondering: Every company communicates something about itself through customer service.

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The Evolution of Customer Success Relies on Real-Time Insights

Gainsight

Customer Success (CS) has always been about more than just keeping customers happy; it’s about ensuring they achieve their desired outcomes. But let’s be honest—traditional methods of gauging customer health and engagement often feel like trying to predict the weather with a sundial. Were those methods ever really accurate or effective? Chances are, as a CS leader, you’ve seen a green health account churn seemingly out of the blue.

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How to Align CX with Business Objectives for Maximum Impact

Feedbackly

Aligning CX with business objectives can have a profound impact on your organization’s performance and overall growth. In fact, a report by Forrester shows that a strong customer experience (CX) can lead to a 1.6x increase in customer lifetime value and a 1.9x increase in retention. Therefore, it’s essential that your CX initiatives align closely with your core business objectives for optimum impact.

How To 52
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Revolutionize CX with AI Agents for Your Business

The guide for revolutionizing the customer experience and operational efficiency Explore how AI Agents are transforming customer service and delivering innovative solutions for your business now with our latest eBook. This eBook serves as your comprehensive guide to: AI Agents for your Business: Discover how AI Agents can handle high-volume, low-complexity tasks, reducing the workload on human agents while providing 24/7 multilingual support.

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50+ NPS Email Subject Lines Examples to Boost Response Rate

SurveySensum

Jane received an email today with the subject line → “ Jane, we would love to hear from you about how we are doing. ” When she opened it, she found an NPS survey that took her only a few seconds to answer and complete. She happily shared her experience and appreciated the personalized and engaging approach. On the other hand, Alice got an email saying → “ Please fill out the NPS survey.

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AI Support Metrics: 5 KPIs To Track

Help Scout

Maximize ROI and boost support efficiency with our guide to AI support metrics.

Metrics 45
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European Leaders: Align Budget Planning To Accelerate Performance In 2025

Forrester's Customer Insights

Upbeat budget expectations for 2025 will serve European leaders well, but placing the right bets will be critical to securing a competitive edge. Read a few of our top recommendations.

Sales 37
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Exploring data using AI chat at Domo with Amazon Bedrock

AWS Machine Learning

This post is co-written with Joe Clark from Domo. Data insights are crucial for businesses to enable data-driven decisions, identify trends, and optimize operations. Traditionally, gaining these insights required skilled analysts using specialized tools, which can make the process slow and less accessible. Generative artificial intelligence (AI) has revolutionized this by allowing users to interact with data through natural language queries, providing instant insights and visualizations without

Data 118
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Beyond the Buzz: How to Turn Marketing Trends into Revenue-Driving Strategies

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Privacy Advocates Come For Contact Centers

Forrester's Customer Insights

“Please be advised that your call may be recorded for quality assurance and training purposes.” We’ve all heard this message at some point—a familiar prelude to countless conversations worldwide. This disclosure has remained largely unchanged over the years but may no longer serve any purpose.

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The Deciders, August 2024: Swing State Hispanic Voters

2020 Research

Key Takeaways Hispanic voters in swing states talk about whether they think Kamala Harris or Donald Trump would get more done in office The focus group participants reveal how they feel about Harris’s achievements as vice president These voters have concerns about the economy and share how these worries will affect their votes In this Article Which Candidate Is a Bigger Agent of Change?

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Dirigeants européens : Optimisez la planification budgétaire pour accélérer les performances en 2025

Forrester's Customer Insights

Découvrez comment nos guides de planification budgétaire 2025 peuvent aider les dirigeants à faire des choix stratégiques pour maximiser la croissance dans un environnement économique incertain.

B2B 34
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Q2 2024 Tech Service Provider Earnings: Four Forces Determine Their Future

Forrester's Customer Insights

We analyzed the Q2 2024 earnings announcements of five large public technology service providers. Big picture, the market is more difficult than in the past decade. First, tech service providers continued slow organic growth or decline in Q2 2024, with little change expected for the rest of the year.

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Exploring CX Strategy and Technology Adoption: A Decision-Makers Chart

A high-quality customer experience creates loyal customers for years to come and makes for an easy win against businesses that are competing on other factors like price and quality. We partnered with ContactBabel to uncover the biggest hurdles businesses face when trying to improve CX and offer practical suggestions to overcome them.