Mon.Sep 09, 2024

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Mastering Cross-Channel Customer Personalization for Improved Sales

Blueshift

For e-commerce and direct-to-consumer brands , the ability to deliver personalized experiences across multiple channels is no longer just a trend – it’s a competitive necessity. Personalization strategies that adapt to customer behavior and preferences can lead to higher engagement, increased customer loyalty, and, ultimately, more sales.

Sales 52
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Customer Experience Consulting: Why It’s the Key to Your Success

InMoment XI

What is Customer Experience Consulting? Customer experience consulting is a specialized service that helps businesses enhance the experiences they provide to their customers across every touchpoint—from the initial awareness stage to post-purchase support. But what does that really mean for your business? Essentially, a customer experience consultant dives deep into your customer interactions, analyzes data, and helps you craft strategies that not only meet but exceed customer expectations.

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19 ways to promote your YouTube channel for higher reach (with tips)

BirdEye

Despite the rise of new social media platforms, Google and YouTube continue to reign supreme, especially when it comes to video marketing. A well-crafted YouTube channel can help your business improve brand awareness, reach a larger audience, and generate higher traffic to your website. However, it is not just about creating and uploading videos. Your team must know how to promote your YouTube channel to truly harness the power of the platform.

Tips 105
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Amazon EC2 P5e instances are generally available

AWS Machine Learning

State-of-the-art generative AI models and high performance computing (HPC) applications are driving the need for unprecedented levels of compute. Customers are pushing the boundaries of these technologies to bring higher fidelity products and experiences to market across industries. The size of large language models (LLMs), as measured by the number of parameters, has grown exponentially in recent years, reflecting a significant trend in the field of AI.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Transforming Customer Service from a Cost Center to a Profit Center with Brett Frazer

ShepHyken

This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    How has the perception of customer service evolved from being seen as a cost center to being recognized as a profit center? What are the potential long-term effects of prioritizing cost reduction in customer service? Why should companies focus on aligning with customers on the desired outcome rather than just providing a direct solution?

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Transforming Healthcare – Proven Customer Experience Strategies

Doing CX Right

Is the healthcare system truly patient-centered? Learn strategies to improve patient access, leverage behavioral science, and use AI responsibly. Listen to Doing CX Right Podcast Ep. 145 with host Stacy Sherman and Pfizer Customer Experience Leader, Miya Grey. The post Transforming Healthcare – Proven Customer Experience Strategies appeared first on Doing CX Right.

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AI and employment law gaps: Three ways businesses can navigate current and future challenges

Adrian Swinscoe

This is a guest post by David Banaghan who is the Interim CEO at Occupop. According to Government research, one in six organisations now uses AI […] The post AI and employment law gaps: Three ways businesses can navigate current and future challenges first appeared on Adrian Swinscoe.

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The Evolution of Customer Success Relies on Real-Time Insights

Gainsight

Customer Success (CS) has always been about more than just keeping customers happy; it’s about ensuring they achieve their desired outcomes. But let’s be honest—traditional methods of gauging customer health and engagement often feel like trying to predict the weather with a sundial. Were those methods ever really accurate or effective? Chances are, as a CS leader, you’ve seen a green health account churn seemingly out of the blue.

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Expert Insights on Mastering the Cutting Edge of Digital Personalization 

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: In this blog post, marketing and CRM leaders share their approaches to cutting-edge personalization. The insights were presented at Optimove Connect 2024 during the panel session titled “ Digital Personalization: Standing on the (Cutting) Edge.” The session was moderated by Eddie Patzsch, VP Revenue, Growth Verticals at Optimove, and featured: JP (José Pedro) Miranda , eCRM lead at Fontem, makers of the Blue e-cigarette.

CRM 52
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Customer Service Strategy: Your Brand in Action

InteractionMetrics

If you ask your marketing team, “What’s our brand?” they’ll give you principles wrapped up in a snappy slogan. Ask them how they allocate their budget, and they’ll list ads, social media, and conference costs. But if you ask them what their customer service strategy is, you’ll probably get blank stares. Here are two realities worth pondering: Every company communicates something about itself through customer service.

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The Evolution of Customer Success Relies on Real-Time Insights

Gainsight

Customer Success (CS) has always been about more than just keeping customers happy; it’s about ensuring they achieve their desired outcomes. But let’s be honest—traditional methods of gauging customer health and engagement often feel like trying to predict the weather with a sundial. Were those methods ever really accurate or effective? Chances are, as a CS leader, you’ve seen a green health account churn seemingly out of the blue.

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How to Align CX with Business Objectives for Maximum Impact

Feedbackly

Aligning CX with business objectives can have a profound impact on your organization’s performance and overall growth. In fact, a report by Forrester shows that a strong customer experience (CX) can lead to a 1.6x increase in customer lifetime value and a 1.9x increase in retention. Therefore, it’s essential that your CX initiatives align closely with your core business objectives for optimum impact.

How To 52
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50+ NPS Email Subject Lines Examples to Boost Response Rate

SurveySensum

Jane received an email today with the subject line → “ Jane, we would love to hear from you about how we are doing. ” When she opened it, she found an NPS survey that took her only a few seconds to answer and complete. She happily shared her experience and appreciated the personalized and engaging approach. On the other hand, Alice got an email saying → “ Please fill out the NPS survey.

NPS 52
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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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AI Computing Will Change The World By Empowering People, Not Automating Tasks

Forrester's Customer Insights

Most of the hype and boardroom enthusiasm for genAI stems from the belief that AI machines will automate the repeatable tasks that people used to do, thereby saving firms money with fewer employees doing more work. While we believe that’s true for rote knowledge tasks and some knowledge worker roles, it’s not really the point.

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AI Support Metrics: 5 KPIs To Track

Help Scout

Maximize ROI and boost support efficiency with our guide to AI support metrics.

Metrics 45
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European Leaders: Align Budget Planning To Accelerate Performance In 2025

Forrester's Customer Insights

Upbeat budget expectations for 2025 will serve European leaders well, but placing the right bets will be critical to securing a competitive edge. Read a few of our top recommendations.

B2C 37
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Exploring data using AI chat at Domo with Amazon Bedrock

AWS Machine Learning

This post is co-written with Joe Clark from Domo. Data insights are crucial for businesses to enable data-driven decisions, identify trends, and optimize operations. Traditionally, gaining these insights required skilled analysts using specialized tools, which can make the process slow and less accessible. Generative artificial intelligence (AI) has revolutionized this by allowing users to interact with data through natural language queries, providing instant insights and visualizations without

Data 107
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Privacy Advocates Come For Contact Centers

Forrester's Customer Insights

“Please be advised that your call may be recorded for quality assurance and training purposes.” We’ve all heard this message at some point—a familiar prelude to countless conversations worldwide. This disclosure has remained largely unchanged over the years but may no longer serve any purpose.

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The Deciders, August 2024: Swing State Hispanic Voters

2020 Research

Key Takeaways Hispanic voters in swing states talk about whether they think Kamala Harris or Donald Trump would get more done in office The focus group participants reveal how they feel about Harris’s achievements as vice president These voters have concerns about the economy and share how these worries will affect their votes In this Article Which Candidate Is a Bigger Agent of Change?

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Dirigeants européens : Optimisez la planification budgétaire pour accélérer les performances en 2025

Forrester's Customer Insights

Découvrez comment nos guides de planification budgétaire 2025 peuvent aider les dirigeants à faire des choix stratégiques pour maximiser la croissance dans un environnement économique incertain.

B2B 34
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Q2 2024 Tech Service Provider Earnings: Four Forces Determine Their Future

Forrester's Customer Insights

We analyzed the Q2 2024 earnings announcements of five large public technology service providers. Big picture, the market is more difficult than in the past decade. First, tech service providers continued slow organic growth or decline in Q2 2024, with little change expected for the rest of the year.

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AI for Business Outcomes: Selecting the Right Tools to Drive Results

Customers expect to be able to interact with your organization whenever and however they want. They also expect your agents to have insights into their journeys so that they don’t have to repeat themselves as they move through various channels. And, if they’re not able to, they just might find one of your competitors who will offer the flexibility they are looking for.