Customer Value and Loyalty are Interchangeable and Fragile
Middlesex Consulting
JANUARY 16, 2024
Customers buy products and services because they need the outcomes they will receive from owning or using them. When the buyer has a choice, they will buy from the company that delivers the most benefits for the lowest cost. At Middlesex Consulting, we define customer value as the buyer’s perception of tangible (economic) and/or experiential (emotional) net […] The post Customer Value and Loyalty are Interchangeable and Fragile appeared first on Middlesex Consulting.
Let's personalize your content