Fri.Feb 02, 2024

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How Customer Experience Monitoring Drives Continuous Improvement

Cyara

In today’s competitive business landscape, customer experience (CX) plays a pivotal role in determining the success or failure of a company. To design and deliver flawless CX at all times, contact centers must tackle big, complex projects – like cloud migrations or the introduction of new customer channels in line with how their customers prefer to interact.

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Using Hootsuite to Manage Social Media and Improve Your Brand Reputation

InMoment XI

Social media can play a crucial role in your organization’s ability to manage and deliver more meaningful and integrated customer experiences. Social media facilitates real-time interaction, serves as a valuable source of customer feedback and insights, shapes your brand reputation and visibility, and can even function as a platform for market research.

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Monitor embedding drift for LLMs deployed from Amazon SageMaker JumpStart

AWS Machine Learning

One of the most useful application patterns for generative AI workloads is Retrieval Augmented Generation (RAG). In the RAG pattern, we find pieces of reference content related to an input prompt by performing similarity searches on embeddings. Embeddings capture the information content in bodies of text, allowing natural language processing (NLP) models to work with language in a numeric form.

Analysis 124
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InMoment (integrated) Experience: Changing The Game

InMoment XI

In the rapidly changing consumer market, the highest customer-rated Integrated CX company, InMoment, took a bold and proactive approach. On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond. The event brought in senior leadership from analytics, CX, insights, and VoC programs from 44 different brands, all with the common goal: sharing how integrat

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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The Crucial Role of Ticket Notes in Tech Support

Helpt

I am about to describe a situation that I’m 99% positive that you have experienced before. You had some issue with a product, you picked up the phone and dialed the customer support line, you explained your situation to the first agent, they didn’t know the answer so they sent you to another agent, you explain the situation again, rinse and repeat until eventually, someone gives you answer.

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Service Strategy: The Most Powerful Tool You Can Have

CSM Magazine

The reason most organizations deliver poor or mediocre customer service is that they don’t understand the power of a customer service strategy. John Tschohl of the Service Quality Institute, explains. Strategy is a powerful tool you can use to gain market share and market dominance. When you develop a customer service strategy, you will crush your competition and grow the value of your business by 100 to 400 percent.

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Opinion Mining: Extracting Valuable Insights from Customer Feedback

Zonka Feedback

Imagine being able to peek inside the minds of your customers, effortlessly deciphering their hidden emotions, unspoken frustrations, and unbridled praise. Sounds like a marketer's fantasy, right?

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Efficient Invoice Data Entry Services for Error Free Accounting

Magellan Solutions

Invoice data entry services are vital for any business. However, it’s also a major pain point—especially when done manually. Don’t be shocked if there are repetitive data entries, incorrect dates, and other missing information. The end result? Delayed payments, strained supplier relationships, and operational inefficiencies. It’s no surprise, given over 60% of enterprises struggle with capturing and processing their invoice data—wasting up to 9 days per month on repetitive man

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How to Avoid Making Customers Wait in Your Restaurant

CSM Magazine

I don’t know about you, but one thing that annoys me when eating out is having to wait an unreasonable amount of time for my meal. This is exactly what happened recently when I decided to pop into a restaurant that’s located in a well-known department store. The thing I liked most about the place was that it was a buffet style restaurant that provided fast service.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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5 Customer Engagement Metrics to Watch Out for in 2024

SurveySensum

Picture this : You go to a small boutique where the owner greets you by your name, remembers your preferences, and makes your shopping an experience rather than a transaction. Now, picture a high-end boutique with a luxurious interior but you get a bone-dry experience, not a personalized one, and employees don’t even remember your recent interactions.

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Benenden Health Transforms Member Experience with Cutting-Edge Cloud Platform

CSM Magazine

Benenden Health, a not-for-profit healthcare mutual, has transformed its member experience through a cloud-based digital transformation project with Sabio Group. Powered by Genesys Cloud and supported by Sabio, Benenden’s solution equips them with next-generation capabilities to connect with members across digital channels and deliver a more personalised, efficient service.

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Marketers Must Embrace AI to Maximize B2B Event Success

Forrester's Customer Insights

Marketers face long standing event planning and execution challenges In the ever-evolving landscape of B2B marketing, events continue to dominate marketing program spend. However, many event marketers struggle to fully capitalize on the value of their investments due to long-standing challenges.

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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

The customer success landscape has changed. Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. If your company is building products that people rely on to boost workplace performance, you can understand the pain from both sides.

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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It’s Time For The EU AI Act — Let’s Get This Party Started

Forrester's Customer Insights

Written with Luca Lo Scavo. According to Forrester data, about one in three global organizations identify risk and governance as barriers for generative AI adoption, but those concerns are set to grow even more now that the EU AI Act is becoming a reality.

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The Future Of 5G Network Slicing

Forrester's Customer Insights

Many of my recent conversations around 5G have focused on the future of network slicing. They want to discuss timelines, challenges, opportunities, use cases, and industries. The reality is not as rosy as one might think, given the dependency on communities outside the telecommunications industry.

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Avoid Three Traps for Rev Ops Success in 2024

Forrester's Customer Insights

Evolving your operations function from year to year requires careful planning, strong stakeholder management and avoidance of common mistakes that erode functional success.