The Loyalty Equation: NPS KPI as Your Key to Business Success
SurveySensum
OCTOBER 28, 2024
NPS is a legend in the world of CX KPIs. Some say it can reveal everything from customer loyalty to future revenue growth. Well, I believe it to be true… Companies with a high NPS grow twice as fast as their competitors, and in a world where customer loyalty directly influences your revenue, that’s no small feat. In fact, according to research from the London School of Economics, a 7% increase in NPS is predicted to result in a 1% increase in revenue.
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