The 5 Advantages of Custom Research Panels
PeopleMetrics
MAY 2, 2024
Imagine making crucial business decisions based on data where nearly half of the responses might be unreliable. Recent findings show that 46% of respondents from some large online panel providers deliver poor-quality data! Examples include respondents who claim their medical expenses are 16 times higher than reality and others who speed through a detailed 203-word concept in just 11 seconds.
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