Want to Know What Your Customers Really Think? Simplify Your Satisfaction Survey!
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MAY 6, 2024
By Rick Kieser, Ascribe CEO The customer satisfaction survey has become an epidemic. Whether you are buying a product, eating at a restaurant, or enjoying some other experience, it won’t be long before you receive an email asking you to complete a survey about the experience. As sociologist Anne Karpf writes in The Guardian , “So many organizations now want our feedback that if we acceded to them all, it would turn into a full-time job – unpaid, of course. … The result is that I̵
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