The Art of Selling CX
Horizon CX
DECEMBER 1, 2023
The Art of Selling CX: Convincing Skeptical Senior Leaders on Customer Experience Success Introduction In the dynamic landscape of customer experience (CX) management, the journey extends beyond strategic implementation; it’s a constant process of persuasion and selling ideas, especially to senior leadership. This article delves into the idea that a successful CX leader mirrors a skilled salesperson, adept at navigating the challenge of convincing senior leaders about the crucial importanc
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