Why Customer Satisfaction Surveys Don’t Satisfy, and What to do About it
QuestionPro Audience
SEPTEMBER 5, 2017
If you haven’t been docked in a space lab for the past 30 years, I’m sure you’ve been asked to complete a customer satisfaction survey, after a recent shopping experience, whether online or offline. In fact, even in space, it’s probably not a stretch to assume that NASA conducted a few with their astronauts to gain feedback on behalf of their product partners.
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