Stack the deck in your favour! Why understanding datasets could radically speed up your project delivery
Dapresy
FEBRUARY 20, 2019
Market research professionals are busy people – there is constant pressure to gather ever more accurate, insightful data with which to enable business decisions and stay relevant in a competitive marketplace. This pressure to reduce the time between question and action, while gathering information from the largest, most representative survey group possible, means that there is not much time left over to consider how the data is gathered, stored, and shared.
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