article thumbnail

The Power of CX Experimentation: Turning Insights into Actionable Success

eglobalis

By continuously refining these strategies based on experimental data, businesses can enhance personalization efforts and drive customer loyalty. Customer Effort Score (CES) Customer Effort Score (CES) assesses the ease of customer interactions.

article thumbnail

B2B CX – Strategy & Business Alignment

ECXO

reducing churn by 15%, improving customer retention by 10% , increasing customer effort score (CES) by 25% ). Example: Instead of only tracking Net Promoter Score (NPS) , also measure: Customer Lifetime Value (CLV) Measures total revenue potential per customer.

B2B 310
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CX 2025: The AI Revolution That Will Leave Your Business Behind

eglobalis

Rethinking Customer Loyalty Metrics: Beyond NPS The Net Promoter Score (NPS) , once heralded as the ultimate measure of customer loyalty, is now under scrutiny. Instead, dynamic alternatives such as Customer Effort Score (CES) , real-time sentiment analysis, and advanced AI-powered analytics offer deeper insights into customer behaviours.

article thumbnail

How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer. Governance mechanisms should be put in place early, led by leadership.

B2B 339
article thumbnail

Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Organizations face unique challenges that can hinder CX improvement efforts. Complexity in customer journeys often leads B2B companies to score lower on CX than B2C, highlighting the effort needed to meet diverse needs. However, transforming CX in a B2B environment is not easy. Demonstrating the value of CX (e.g.,

article thumbnail

Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Goals might include improving customer satisfaction scores, reducing churn rates, or increasing customer lifetime value. Aligning and transforming culture is not a project with a due date but a continuous effort involving the entire company. Effective communication ensures everyone understands and is committed to the CX vision.

Strategy 455
article thumbnail

A complete guide to improving customer service in government [with best practices & use cases]

Comm100

The top-performing private sector in the US boasts a customer satisfaction score of 8.3 In US government, this score languishes at 4.5. All this makes providing the very best customer service in government no easy feat. McKinsey and Company, The global case for customer experience in government.