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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

In competitive B2B environments where products and prices are similar, delivering an outstanding experience can be the deciding factor for why clients choose and stay with one provider over another. Many organizations designate a specific executive owner for CX (such as a Chief Customer Officer or Chief Experience Officer) to lead the charge.

B2B 339
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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

Increased Resource Allocation Customer journey maps can help you identify problems and present a strong business case for customer experience improvement. 71% of organizations say customer journey mapping has successfully persuaded management to invest in CX efforts and fix existing customer problems.

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B2B Customer Experience: The Complete Guide

InMoment XI

Social media marketing platform Hootsuite leverages InMoment to make the Net Promoter Score (NPS) methodology central to its operation. By utilizing the in-app customer feedback software tool, Hootsuite can prioritize CX improvements that will have the most business impact and has been able to triple its Net Promoter Score.

B2B 413
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How to Launch the Best Voice of the Customer (VoC) Program

GetFeedback

Get your leaders and champions to see how these efforts will help your overall goals as an organization — this will earn their investment in your vision for VoC. Net Promoter Score (NPS). Customer Satisfaction Score (CSAT) . Customer Effort Score (CES) . Popular ways to collect structured feedback.

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5 Survey Tips for Higher Engagement

GetFeedback

This simple tweak offers a far better user experience, because respondents can answer the first question without leaving their inboxes. You can add a small icon in the corner of a webpage, present a visible survey at the bottom of each page, or prompt a lightbox. Survey Tip #5: Measure Customer Effort Score.

Tips 170
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Q&A From My CXPA Webinar: From Journey Mapping To Journey Management

Kerry Bodine

On Wednesday I presented a webinar with the Toronto Customer Experience Professionals Association. We got a ton of great questions about the content I presented. And for more on this subject, I suggest checking out these two additional posts: Quant Data, Qual Data: Use Just One To Derail Your CX Efforts.

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Ecommerce & Retail CX: Mapping the Buyer’s Journey with Surveys

Retently

Stores can use various types of surveys to collect experience data, such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys. Naturally, the higher the score, the more satisfied and loyal customers are. Did customers have to search for too long?

Ecommerce 109