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5 Key Learnings from Customer Experience Experts at The XI Forum Europe 2023

InMoment XI

After a successful XI Forum Europe featuring 9 EMEA customer experience experts , 200+ engaged delegates, 8 insightful workshops, and plenty of networking, it’s safe to say that the event was a hit! If you couldn’t attend the event, fear not! Everyone in your organisation needs to see the clear value of investing in CX.

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Lexicon-based vs. Machine Learning-based Sentiment Analysis For Contact Centers

MiaRec

In this article, you will learn about the differences between Lexicon-based and Machine Learning-based Sentiment Analysis and how to use Sentiment Analysis to get the best Return-on-Investment (ROI) for your contact center. What Is Sentiment Analysis?

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Five Takeaways From Gainsight’s CxO Summit EMEA

Gainsight

Now, as we reflect on the event, we are excited to share with you the five impactful takeaways that emerged from this insightful gathering of industry leaders. We’re calling this Circles of Success and will bring it back at more events whenever possible.

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Triggered vs. Scheduled? Here’s How to Nail SMS Mobile Marketing

Optimove

If your KPIs are all about engagement, retention, and maximizing ROI (and let’s face it, whose aren’t? ), then it’s neither one nor the other. That’s the magic that happens when you respond to specific customer actions or events as they happen. Establish these first to guide your strategy and help you measure success.

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Is Your Creative Just Creative—Or Does It Sell, Too?

QuestionPro Audience

It’s a trap to create without some benchmarks or a return-on-investment (ROI). Even the most off-the-wall, imaginative radio ads have a serious ROI that can be keenly measured. The measuring doesn’t end there. There is also a return-on-experience (ROX). Yes, ole Leonardo had very tangible goals. .

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How to Leverage LED Video Walls for Retail Customer Service

CSM Magazine

Their bright, vivid displays can showcase promotions, new arrivals, and special events in a way that static signage cannot. Measuring Impact and ROI To justify the investment in LED video walls, retailers need to measure their impact on customer service and sales.

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An Article On Customer Experience That Actually Makes Sense

GetFeedback

Two customers can view the same experience in completely different ways due to many factors that influence their interpretation of events — their upbringing, cultural background, motivations, and much more. How do you measure the success of your CX program? . How do you measure the Voice of the Customer (VoC)?