ShepHyken

JANUARY 5, 2025

Leaders and their teams must work even harder to gain the time, respect, trust, and financial investment of others if they want their company to grow. Rethinking Retail Returns by Ellie Crawford (Retail TouchPoints) Returns negatively impact brands in several ways including processing costs, shipping fees, unsellable merchandise and more.

Customer Service 70

Customer Service Loyalty Programs Retail Automotive 70

InMoment XI

OCTOBER 8, 2024

Did you know that when you improve customer experience , you can realize financial benefits that directly affect the growth of your organization? Customer experience improvement refers to enhancing the interactions and overall satisfaction a customer has with your business across all touchpoints.

Customer Experience 195

Customer Experience Self Service How To Net Promoter Score 195

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. Let me re-emphasize: relationships are built by people and through positive experiences across all touchpoints.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Ecommerce 52

InMoment XI

OCTOBER 4, 2024

From visiting your Instagram page to buying your product, each touchpoint along a customer’s journey contributes to their feelings about your brand and what it offers. Customer Experience Management (CXM) Definition CXM, on the other hand, focuses on improving the overall customer experience beyond just transactional touchpoints.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

InMoment XI

SEPTEMBER 1, 2022

Deploy Microsurveys at Key Touchpoints: Get customer feedback in the moments that matter. At InMoment, we frequently sit down with brand executives and look at real-time metrics that show how much revenue has been recovered due to their closed loop program. Why Is Customer Retention Important? Recover Customers Effectively.

Customer Retention 195

Customer Retention How To Customer Journeys Telecommunications 195

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Talkdesk

DECEMBER 18, 2020

Years of fast and convenient returns for online purchases have created permanent habits, such as purchasing multiple sizes of apparel in order to return those that don’t fit: To minimize the financial impact on your business, here are three areas of focus to reduce holiday return volume: . Provide a great post-purchase customer experience.

Retail 106

Retail Apparel Data Ecommerce 106

Lumoa

JUNE 26, 2023

Omnichannel marketing customer experience is a strategy that integrates all marketing touchpoints – both offline and online – to create a seamless customer journey. Building an omnichannel experience helps you access customer data from all your touchpoints. This will help you generate a lot of more leads.

Omni-Channel 195

Omni-Channel Customer Experience Net Promoter Score Effort Score 195

InteractionMetrics

JANUARY 7, 2025

By combining research, customer feedback, and organizational insights, journey mapping identifies: Key interactions (touchpoints): Moments where the customer directly engages with your company. Opportunities: Areas where improving the experience can drive loyalty, revenue, or efficiency.

Customer Journeys 52

Customer Journeys Strategy Consulting B2B 52

ShepHyken

JANUARY 7, 2024

Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research.

Customer Service 72

Customer Service Loyalty Programs Contact Center Financial 72

Oracle

FEBRUARY 14, 2020

Membership in a loyalty program is a great way to connect experiences across channels and incentivize consumers to self-identify at every interaction. Expert tip: Incentivize consumers to identify as members of your loyalty program through member-only rewards, bonus points, or exclusive merchandise.

Loyalty 79

Loyalty Brands Customer Journeys Loyalty Programs 79

Thematic

OCTOBER 30, 2024

Direct customer feedback can provide actionable insights that help retailers enhance loyalty programs. Improve the product development cycle Financial institutions can tap into customer feedback to create new products and services that fit customers' needs.

Voice of Customer 62

Voice of Customer Examples Industry Handbook 62

ShepHyken

DECEMBER 26, 2022

However, focusing solely on prospective customers can lead to excessive cash burn, which can rapidly jeopardize a company’s financial situation. Beyond Discounts: The New Rules for Today’s Top Loyalty Programs by Charlie Casey. My Comment: If you think that customer loyalty programs are about discounts and points, think again.

Loyalty Programs 66

Loyalty Programs Customer Service Self Service Retail 66

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

ClearAction

SEPTEMBER 22, 2022

Customer experience management typically revolves around touchpoints : service, personalized marketing, loyalty programs, voice of customer, design and digitalization of journey steps, and management of Detractors, Passives, and Promoters. Customer Success + Loyalty programs. Lost ROI on customer acquisition cost.

ROI 62

ROI Sports Loyalty Programs Touchpoint 62

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. I’m a case in point.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

SurveySensum

JULY 7, 2023

This is just one touchpoint where Croma interacts with their customer. There comes many more touchpoints where Croma can engage with its customers. Do you want to know all these touchpoints and how to keep customers engaged even after they shop from you? If yes, then this blog is for you.

Survey 52

Survey Net Promoter Score Loyalty Programs Touchpoint 52

SurveySensum

JULY 7, 2023

This is just one touchpoint where Croma interacts with their customer. There comes many more touchpoints where Croma can engage with its customers. Do you want to know all these touchpoints and how to keep customers engaged even after they shop from you? If yes, then this blog is for you.

Survey 52

Survey Net Promoter Score Loyalty Programs Touchpoint 52

SurveySensum

JULY 21, 2023

Launch the Right Surveys at Each Touchpoint Are you struggling to determine which type of survey should be sent at each touchpoint? → Consider the following question: Have you evaluated your onboarding process, customer service responsiveness, and technical support issue resolution?

Customer Retention 52

Customer Retention B2B Strategy Net Promoter Score 52

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. Collecting data at more touchpoints is very useful.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

SmartMessage Blog

JULY 20, 2023

Keeping customers loyal is critical for financial success and a reliable brand image. What Is Customer Loyalty and Why Is It Important? Customer loyalty means a consistent and positive emotional bond between a consumer and a particular brand, company, or product. What Are The Main Types Of Customer Loyalty?

Loyalty 52

Loyalty Management Loyalty Programs Competitive Advantage 52

Currency Alliance

FEBRUARY 26, 2021

So, with competition across nearly every category, all companies now need a loyalty strategy. Not every company needs a loyalty program with points, gift cards, or other incentives, but very few businesses can survive without a base of loyal customers that makes up 30-50% of recurring total sales.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

DECEMBER 11, 2023

For this reason, only very large partners end up collaborating even though the loyalty program members engage with thousands of medium or smaller potential partners on a daily basis. This is a major opportunity cost for every loyalty program. In this case, the contract is with the third party (i.e.,

Loyalty 52

Loyalty Loyalty Programs Brands Course 52

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

SurveySensum

JULY 13, 2023

You must not launch an NPS survey here – that’s why it is imperative to know which survey to send at which touchpoint!] → “On a scale of 1-5, where 1 is ‘Very Difficult’, and 5 is ‘Very Easy’, how would you rate the ease of the payment process during your recent shopping experience with us?

Retail 52

Retail Survey Tools Customer Experience 52

SurveySensum

JULY 13, 2023

You must not launch an NPS survey here – that’s why it is imperative to know which survey to send at which touchpoint!] → “On a scale of 1-5, where 1 is ‘Very Difficult’, and 5 is ‘Very Easy’, how would you rate the ease of the payment process during your recent shopping experience with us?

Retail 52

Retail Survey Tools Customer Experience 52

ReviewTrackers

MAY 8, 2017

Customer experience (CX) — defined as “the cumulative impact of all interactions and experiences between your business and the customer, at every touchpoint across the entire customer journey, and viewed entirely from your customer’s perspective” — has become one of today’s most important business benchmarks. Where: London, UK.

Conference 50

Conference Omni-Channel Customer Journeys Customer Experience 50

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 4, 2022

This fee is commonly how financial services brands have funded their loyalty rewards for at least the past decade. Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

DCX

JULY 2, 2024

What new touchpoints could this create? This could significantly improve comprehension and satisfaction in areas like product onboarding or financial services. Consider implementing "closure experiences" at key touchpoints to resolve lingering questions or concerns. How can you extend that feeling to other touchpoints?

Customer Journeys 52

Customer Journeys Touchpoint Loyalty Programs Exercises 52

Currency Alliance

NOVEMBER 14, 2018

Second, if you’re already familiar with the economics, it provides a narrative framework for upskilling your own teams, to help everyone you work with understand what will drive success and failure in loyalty marketing. Unfortunately, many loyalty programs still resemble different guys in disparate fields with different cows.

Loyalty 45

Loyalty Loyalty Programs Hotels Travel 45

SmartMessage Blog

JULY 13, 2023

Keeping customers loyal is critical for financial success and a reliable brand image. What Is Customer Loyalty and Why Is It Important? Customer loyalty means a consistent and positive emotional bond between a consumer and a particular brand, company, or product. What Are The Main Types Of Customer Loyalty?

Loyalty 40

Loyalty Management Loyalty Programs Competitive Advantage 40

SurveySparrow

FEBRUARY 21, 2020

Even finding out your loyal customers is a huge advantage as you can get them to be a part of your loyalty program to reap greater rewards. Immediately after taking an action: One of the most common use cases is to send CES surveys immediately after an interaction at a customer touchpoint. Any score above 0 is considered good.

Metrics 52

Metrics Customer Experience Effort Score Net Promoter Score 52

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Improving customer insight and loyalty personalization.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

SurveySparrow

FEBRUARY 27, 2024

A high loyalty score would mean that the customers trust your brand. Having loyal customers means repeat business, which means better financial results. In essence, NPS is a powerful metric in retail for understanding customer loyalty, driving growth, and improving the customer experience, ultimately impacting the bottom line.

NPS 52

NPS Retail Effort Score Loyalty Programs 52

Currency Alliance

NOVEMBER 14, 2019

Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying. Brands reward more touchpoints to grow emotional loyalty.

Loyalty 40

Loyalty Trends Hotels Loyalty Programs 40