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How to Enhance the Guest Experience: Trends and Best Practices

InMoment XI

In the dynamic world of hospitality, the ability to manage and enhance the guest experience often spells the difference between those who win and those who get left behind. With travel consumers exposed to seemingly limitless hospitality solutions, providing an exceptional guest experience helps differentiate your brand from competitors.

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Marketing predictions CMOs need to consider in 2018

Alida

CMOs will turn this [year] into an opportunity to remould their organization to be customer obsessed, prioritizing talent that can conceptualize innovation and growth, and farming execution-oriented specialist work out to partners,” Michael Barnes, Forrester VP and research director, tells CMO. VR and AR steal the spotlight.

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Markies Monday: 3 Ways Innovation Gives Organizations a Competitive Advantage

Oracle

When reviewing the finalists’ submissions for the Oracle “ Thinker Award for Best Innovation in Sales ,” it became clear that successful innovation gives businesses a much-needed competitive advantage. Let’s take a look at three ways the Markie finalists gained a competitive advantage through innovation.

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5 Retail Innovation Trends That Reshaped 2019

Oracle

Today, the customer experience isn’t bound to any one physical or digital space, as 73% of consumers use multiple channels to shop , according to a Harvard Business Review study of 46,000 shoppers. Fast-food restaurants may get even faster thanks to retail innovation in customer service tech. Transforming grocery shopping.

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Markies Monday: 4 Tips to Drive Marketing Innovation

Oracle

The Thinker Award for Markie Innovation honors companies that used new technology or a never-before-seen approach to attract, interest, and engage an audience. Cisco’s Global Partner Marketing organization historically leveraged email as its primary communications channel with its growing ecosystem of more than 60,000 partners.

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Social media marketing for hotels: Strategies that get results

BirdEye

While traditional advertising like TV or print media speaks at an audience, active social media management across channels encourage dialogue. Boost brand visibility among global and local audiences Hotels operate in a highly competitive hospitality industry where standing out is key.

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Redefine patient care and support with AI chatbots for healthcare

BirdEye

Traditional communication channels often fall short, leaving patients frustrated and uncertain. A multi-location healthcare business requires the most efficient AI healthcare chatbots to streamline operations communication standards. Healthcare is complex, time-sensitive, and deeply personal. Not all AI chatbots work the same way.