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How to Improve Customer Centricity in Hospitality

C3Centricity

After all, the hospitality industry should be highly customer centric, as it relies on satisfying its guests. However, it can learn a lot from consumer packaged goods (FMCG/CPG), as I shared with industry experts at a Faculty Day of one of the leading hospitality schools in Switzerland. The title of this week’s post might surprise you.

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How Customer Experience Automation Can Improve Business Performance

InMoment XI

Customer experience automation refers to automating interactions or touchpoints throughout the customer journey. Improved Personalization While some may believe that automating certain touchpoints creates a similar, stale experience for every customer, the opposite is true. What is Customer Experience Automation?

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Growth vs. Customer Experience: A Dilemma?

ECXO

Whats more, the COVID-19 pandemic accelerated this shift, as companies adopted digital tools and reimagined customer touchpoints to remain relevant. Map the Customer Journey What to Do: Identify every touchpoint a customer has with your business, from awareness to post-purchase support. Todays customers expect companies to: 1.

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Survey Fatigue: How to Avoid It to Improve Response Rates

InMoment XI

A hospital sends comprehensive feedback surveys to patients every time they are discharged. However, the hospital fails to follow up with them properly or take their feedback into account. Send patient feedback surveys at key touchpoints, such as after booking an appointment or post-discharge. Design personalized surveys.

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Introducing Anthropology & Ethnography to your Customer Room: An Inside Look with St. Jude Children’s Research Hospital

Customer Bliss

Jude Children’s Research Hospital which I visited a few weeks ago. Jude Children’s Research Hospital. And if we don’t know how the business operates, and how it ties into these touchpoints, we won’t be effective in helping those insights that we provided about her point of view, her experience quality.

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Restaurant Reputation Management: Increase Diner Feedback & Demand

InMoment XI

It’s important to deliver a consistently positive customer experience across all touchpoints. Ensure your staff understands the importance of consistency, attentiveness, and hospitality. Try the ROI calculator below and see the impact for yourself! Calculate your business’ ROI using InMoment’s reputation management tools.

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Designing a differentiated B2B experience – a 22 step challenge

ECXO

Define your brand values and messaging – having a clear set of brand values and messaging is essential to creating a consistent experience across all touchpoints. How do customers experience your brand – across touchpoints? What does your business stand for – what makes you unique? How does your messaging build trust?

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