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AI is no longer just an emerging trend; its a transformative force in customer and agent experiences, driving measurable benefits across industries. Regularly analysing and refining AI models based on seasonal or market trends ensures sustained efficiency improvements. This approach strengthened customer trust and loyalty.
A seemingly small UX improvement rolled out in Europe ultimately boosted satisfaction across industries. Broader Market Demand : Data-Driven Validation While an individual request might reflect one customer’s unique need, assessing whether it signals a broader market demand is critical.
The static nature of the pillars does not account for the different challenges companies face in various industries and regions. For example, customer expectations in retail differ vastly from those in the healthcare or tech industries. The same applies to B2B and B2C.
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Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
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In the latest 2021 Insights Association Top 50 Market Research and Data Analytics report, InMoment ranks in the top 20 established industry reports and market research or market experience (MX) brands, alongside other powerhouse brands such as JD Power, Gartner Research, and Forrester Research Services.
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Consider the Broader Market Demand It’s essential to determine whether the feature is a unique request or if it represents a larger trend across multiple customers. On the other hand, if several clients or different market segments are asking for similar features, this could indicate a significant market need that warrants attention.
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