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Marketing predictions CMOs need to consider in 2018

Alida

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. CMOs become customer-obsessed.

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Unlocking Japanese LLMs with AWS Trainium: Innovators Showcase from the AWS LLM Development Support Program

AWS Machine Learning

As part of this commitment, AWS Japan announced the AWS LLM Development Support Program (LLM Program), through which we’ve had the privilege of working alongside some of Japan’s most innovative teams. Let’s dive in and explore how these organizations are transforming what’s possible with generative AI on AWS.

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Smart Home Market Analysis – Expectations vs. Reality

TechSee

All eyes were on the smart home market in 2017. Tech giants are all clamoring to get in on the action with Google Home , Apple HomeKit , Amazon Echo and Samsung SmartThings creating buzz, and new smart devices flooding the market at a dizzying rate. While the connected home market is growing steadily, it certainly has not exploded.

Analysis 111
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Emerging Trends In Customer Experience: The Continuing Story

Storyminers

Together, we worked on the wireless drive-thru experience for McDonald’s. Mike is the founder of Storyminers, an innovative Atlanta firm that helps retail and other service brands to envision their ideal customer experience and bring it to life. Lou taught me how to ‘read’ a business by reading its clues. Here’s why.

Trends 171
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To boost customer loyalty, telecom companies need to go beyond NPS

Alida

For example, if a wireless carrier customer has a history of frustrating interactions, but the last experience happened to be relatively good, they may answer an NPS survey differently. NPS doesn’t consider the entire customer journey and how a customer’s experience and expectations may change with every interaction.

NPS 133
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How NPS was pioneered at Intuit & Sprint, with Brian Andrews – CB46

Customer Bliss

While at Intuit, Brian won CEO Leadership Awards in 2007 and 2009, as well as Scott Cook Innovation Awards in 2006 and 2008. The Intuit guys weren’t fans of market research: you overpaid for it, no one really used it, and it was easy to cross-tab your way out of bad data. He has an MBA from Purdue University.

NPS 163
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Emerging Trends In Customer Experience: The Continuing Story

Storyminers

Together, we worked on the wireless drive-thru experience for McDonald’s. Mike is the founder of Storyminers, an innovative Atlanta firm that helps retail and other service brands to envision their ideal customer experience and bring it to life. Lou taught me how to ‘read’ a business by reading its clues. Here’s why.

Trends 147