InMoment XI

NOVEMBER 18, 2024

Customer behavior analysis is the process of studying and interpreting how customers interact with a business at each stage of the customer journey. Transactional Data Purchase frequency Average order value Payment methods Return rates Transactional data provides a snapshot of a customer’s financial interactions with your business.

Analysis 195

Analysis Customer Journeys Social Media Analytics 195

Kerry Bodine

OCTOBER 2, 2017

One of the most exciting developments of the past few years is the recognition, in the words of McKinsey , that “end-to-end customer journeys, not individual touchpoints, are the unit to measure when setting priorities for your customer-experience investments.”. Journeys present more opportunity for differentiation.

Touchpoint 218

Touchpoint Measurement Customer Journeys Insurance 218

InMoment XI

OCTOBER 23, 2024

Customer experience in banking refers to the thoughts, opinions, and feelings customers have about every interaction with your financial institution. From visiting your physical branch to paying an electricity bill through your app, each interaction with a touchpoint contributes to a customer’s perception of your business.

Banking 195

Banking Customer Experience Effort Score Financial 195

GetFeedback

JUNE 12, 2019

When tasked with overhauling the customer experience (CX), business leaders often seek to identify the most critical customer touchpoints. The important touchpoints are a make or break–they determine whether customers choose to stay, whether customers upgrade or cancel and whether customers recommend you to their friends and family.

Touchpoint 199

Touchpoint How To Net Promoter Score NPS 199

InMoment XI

OCTOBER 17, 2024

For instance, a customer satisfaction survey presents a list of specific questions to customers to gauge their satisfaction levels with your brand. A customer feedback questionnaire is only as good as the questions it presents to customers. What are they hoping to accomplish by interacting with your business?

Feedback 195

Feedback Effort Score Survey Customers 195

eglobalis

JULY 25, 2024

In the USA, customer expectations drive companies to innovate continuously, whereas in Europe, the traditional focus on operational efficiency and product excellence can overshadow the need for exceptional customer interactions. The rapid advancements in CX in Asian countries present both a challenge and an opportunity for Europe.

Customer Experience 490

Customer Experience Customer Centricity Innovation Culture 490

eglobalis

JULY 31, 2024

Marketing technology (MarTech) is pivotal in enhancing CX by integrating data, automating processes, and enabling personalized interactions sometimes in real-time. By delivering customized content experiences, businesses can enhance engagement, drive more meaningful interactions, and increase customer satisfaction.

Customer Experience 430

Customer Experience Social Media Analytics Chatbots 430

ECXO

AUGUST 12, 2024

Marketing technology (MarTech) is at the heart of this evolution, integrating data, automating processes, and enabling personalized, real-time customer interactions. This holistic understanding allows for highly targeted marketing messages and personalized interactions, significantly improving the overall customer experience.

Customer Experience 366

Customer Experience e-support Social Media B2B 366

InMoment XI

FEBRUARY 24, 2022

The challenge is how do you present those metrics in a way that makes executives regard them as crucial data points? And eventually, how those metrics directly inform the important touchpoints in that journey. So how do you get executives to see and empathize with the customers they don’t interact with on a daily basis?

Tips 370

Tips ROI Metrics Touchpoint 370

InMoment XI

OCTOBER 24, 2024

A customer engagement platform is a tool that allows businesses to interact with customers on different platforms, all in one place. Customer engagement platforms consolidate customer data into one location and provide tools to engage customers consistently and personally, regardless of how they interact with your business.

Customer Engagement 195

Customer Engagement Engagement Omni-Channel e-support 195

eglobalis

OCTOBER 1, 2024

Additionally, integrating CRM systems with collaborative platforms can provide Sales and CX teams with real-time customer data, enabling more personalized and effective customer interactions. The 11 actionable strategies presented in this article provide a roadmap for eradicating silos and fostering a fully integrated organization.

Customer Journeys 446

Customer Journeys Culture Leadership Effort Score 446

GetFeedback

JULY 19, 2019

We can agree there are more customer interactions than ever before, and some of that is our own fault. With advances in and the rapid adoption of technology, we’re able to interact with customers in different ways and places all along the customer journey. Too many companies focus on customer touchpoints.

ROI 309

ROI How To Touchpoint Hotels 309

InMoment XI

OCTOBER 14, 2024

For instance, if they interact with the business once a week but receive feedback requests daily, they are likely to stop participating in future surveys altogether. It’s always worth remembering that while your customers might love interacting with your business, they don’t necessarily love filling out your feedback forms.

Survey 195

Survey How To Hospitality Feedback 195

Experience Investigators by 360Connext

JANUARY 7, 2025

Customer Touchpoints : Your CX program centers on customer touchpoints, which are every point of interaction with customers (both direct and indirect). My client had just returned from a presentation to her executive committee. Youll identify metrics youll track to prove these outcomes, and we explain metrics more below.

Customer Journeys 143

Customer Journeys Strategy Customer Experience Touchpoint 143

eglobalis

JULY 2, 2024

B2B vs. B2C Perspectives In B2C environments, where transactional interactions are straightforward and brand loyalty is clearer, NPS can serve as a reliable indicator of customer advocacy and satisfaction. Customer Satisfaction (CSAT) : Evaluates satisfaction with specific interactions or transactions.

NPS 456

NPS Feedback Net Promoter Score B2C 456

Retently

OCTOBER 16, 2024

Without adding any extra steps or disrupting your recipient’s flow, you can gather real-time insights with every interaction. As email continues to be a major touchpoint for customer engagement – set to grow into a $17.9 rating with clickable smiley faces. So, why are they so efficient?

Feedback 134

Feedback Survey Effort Score Customer Satisfaction 134

TechSee

DECEMBER 11, 2024

Each of these predictions is based on an analysis of the leading service trends in 2024 presented at conferences, as well as those most discussed by influencers, reporters and analysts. Many businesses embraced omnichannel solutions, with journey orchestration tools improving engagement and reducing friction across touchpoints across 2024.

Trends 109

Trends Self Service Omni-Channel Social Media 109

InMoment XI

JANUARY 9, 2024

B2B customer experience can refer to the interactions and overall relationship between a business and its business customers. It may also refer to a digital benchmark: your customers’ interactions on your website, mobile app, or software dashboard. What is B2B Customer Experience? Why is B2B CX Important? Customer relationships.

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

Retently

OCTOBER 23, 2024

This means knowing when to listen, where to improve, and how to turn interactions into growth opportunities. Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction.

Ecommerce 109

Ecommerce Survey Retail NPS 109

InMoment XI

OCTOBER 20, 2022

Next, we started managing experiences, and we recognised that the total experience a customer has is a collection of moments and interactions along their journey. The importance of closing the loop with customers and gaining actionable feedback was mentioned in nearly every presentation we heard!

Customer Experience 397

Customer Experience Customer Journeys Effort Score Culture 397

Calabrio

MARCH 25, 2025

Table of Contents: Understanding call center agent performance Essential call center agent metrics and KPIs 10 strategies to improve contact center agent performance Understanding call center agent performance Even in our increasingly AI-driven era, human interactions are still central to the work of contact centers and the value they deliver.

Call Center 130

Call Center Measurement Self Service How To 130

GetFeedback

JUNE 12, 2019

The short answer: Customer experience (CX) is a term used to define all interactions that a customer has with your brand. Customer experience is how your customers perceive their interactions with your company. Norman’s definition implies that UX includes all interactions, which sounds a lot like CX, right?

User Experience 329

User Experience Customer Experience Customers Interaction 329

Lumoa

APRIL 3, 2018

Soon after, NPS gained popularity and used to be implemented everywhere: from customer service interaction to every individual customer touchpoint. Many companies often start measuring NPS at one touchpoint (which is often customer service, as it is the most obvious option) that they think is the most important.

Net Promoter Score 316

Net Promoter Score NPS Touchpoint Feedback 316

Retently

NOVEMBER 29, 2024

Think about it: from the moment you meet, every glance, every word, and every interaction paints a picture. Whatever the touchpoint, that first moment matters more than you think. Each stage of the customer journey requires targeted questions that align with the interaction. First impressions in business? Let’s break it down.

Survey 120

Survey Ecommerce Feedback Interaction 120

ijgolding

SEPTEMBER 1, 2014

From getting to the airport; to parking; to checking in; to getting through security; to boarding the plane – holidays are filled with ‘touchpoints’ that can cause blood pressure to rise. The Golding summer holiday to Menorca featured all the usual ‘travelling’ touchpoints as described.

Travel 271

Travel Touchpoint Employee Engagement Customer Journeys 271

Experience Investigators by 360Connext

APRIL 14, 2020

Systems, procedures, and touchpoints. What are the channels, touchpoints, and systems your customers are using? Consider three categories when gathering data for journey maps: 1) Customer feedback and emotional data; 2) Customer behavior and actions; 3) Systems, procedures, and touchpoints. Customer feedback and emotional data.

Customer Journeys 374

Customer Journeys How To Course Touchpoint 374

Kerry Bodine

AUGUST 14, 2020

On Wednesday I presented a webinar with the Toronto Customer Experience Professionals Association. We got a ton of great questions about the content I presented. I’ve organized the questions according to the Journey Management framework that I presented on the webinar: Discover the journey, Design the journey, and Deliver the journey.

Customer Journeys 207

Customer Journeys Management Touchpoint Telecommunications 207

Education Services Group

MAY 12, 2021

This spring’s virtual TSIA Interact was certainly no exception, with three days of sessions from TSIA researchers and industry-leading companies and experts. I must say, TSIA Interact Spring 2021 event was quite possibly one of the most engaging and insightful virtual events I’ve attended in the CS industry in my career thus far!

Interaction 98

Interaction Customer Journeys Touchpoint Customer Success 98

TechSee

JUNE 23, 2020

Customer experience (CX) is a space where innovative AI applications are being deployed at a rapid rate to deliver effortless, multi-sensory journeys across a range of voice, video and text modalities, apps, and other digital touchpoints. MX gives customers a greater degree of choice over how they interact with a brand.

Self Service 207

Self Service Multi-Channel Contact Center Touchpoint 207

GetFeedback

MARCH 20, 2019

Use a survey software that integrates surveys with your CRM to automate the distribution of your transactional surveys right after a customer interaction when it’s still fresh in people’s minds. Present your survey in a way that is easy to complete and visually engaging. Automate surveys. Use logic mapping.

Customer Journeys 255

Customer Journeys Survey Net Promoter Score Touchpoint 255

CloudCherry

DECEMBER 1, 2018

Using CloudCherry, Nymeo collects member feedback from five touchpoints: New Account Creation, Branch or Website. Across each of these touchpoints, their focus on closing the loop with members. Every comment and score is analyzed and presented on their CloudCherry CrossTab dashboard. I love my Credit Union.”. Account Closed.

NPS 225

NPS Net Promoter Score Banking Touchpoint 225

Retently

MARCH 11, 2025

They optimize every step of the customer journey reducing friction at checkout, improving post-purchase experiences, and ensuring seamless interactions across channels. Monthly presentations for leadership , highlighting CX-driven improvements and business impact.

Ecommerce 115

Ecommerce Self Service Customer Experience Management 115

GetFeedback

AUGUST 14, 2019

A CSAT is a single question presented to a customer at a single moment, or moments, throughout a customer experience to gauge satisfaction. There’s a standard in each of these interactions, and that standard has likely caused you as a customer to pause and wonder if something can be done differently or better to improve the interaction.

Customer Satisfaction 268

Customer Satisfaction Survey eBook Industry 268

GetFeedback

AUGUST 14, 2019

Customer Satisfaction Score (CSAT) is a straightforward measurement to use, most widely used in measuring a specific interaction or experience. The question is typically presented to the customer using a 1–5 scale, one being very dissatisfied and 5 being very satisfied. . The Customer Satisfaction Score is a tool in your CX toolkit.

Metrics 273

Metrics Customer Journeys How To Customer Satisfaction 273

Experience Investigators by 360Connext

APRIL 23, 2024

CX leaders need to present strong business cases for every step of their journey. CEM involves strategic planning and execution that help an organization track, oversee, and organize interaction between a customer and the organization throughout the customer lifecycle. (Is Is this the same as Customer Relationship Management, or CRM?

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Retently

NOVEMBER 27, 2024

Retaining Customers Through Superior Experiences : First impressions matter , but second and third interactions seal the deal. Key Insight: Refining Operations for Long-Term Loyalty Here’s the secret sauce: refining your backend operations and customer touchpoints is just as important as your marketing efforts.

Ecommerce 148

Ecommerce Sales Strategy Tips 148

Lumoa

NOVEMBER 10, 2021

As companies increasingly pivot towards providing online interactions, it’s essential for your business to keep the customer experience in mind. The customer experience constitutes various touchpoints from the beginning, middle, and end of the customer journey. The relationship between businesses and their customers is changing.

Customer Experience Design 195

Customer Experience Design Customer Experience Customer Journeys Touchpoint 195