SuiteCX

JULY 31, 2017

Investments in customer loyalty are booming… but do program managers and partners really know the true ROI from these investments? Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor.

ROI 100

ROI Loyalty Measurement Loyalty Programs 100

SuiteCX

JULY 31, 2017

Investments in customer loyalty are booming… but do program managers and partners really know the true ROI from these investments? Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor.

ROI 100

ROI Loyalty Measurement Loyalty Programs 100

SuiteCX

JUNE 15, 2017

Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy. Self-selection bias; this is the big loyalty program measurement challenge. This makes sense.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

SuiteCX

JUNE 15, 2017

Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy. Self-selection bias; this is the big loyalty program measurement challenge. This makes sense.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

Retently

NOVEMBER 27, 2024

Focus on building long-term relationships through customer loyalty programs, social media engagement, and influencer collaborations to keep customers coming back. AI-powered strategies amplify these results, with 92% of retailers reporting positive ROI. Ecommerce success isn’t static. The best part?

Ecommerce 148

Ecommerce Sales Strategy Tips 148

InMoment XI

DECEMBER 22, 2022

Whether it’s reducing costs, avoiding customer churn, acquiring new customers, or something else—voice of customer programs will help you get there. Check out some more ideas on identifying and executing ROI opportunities in this Solve for X video. Listening to the Voice of Customer Examples.

Voice of Customer 418

Voice of Customer Examples Strategy Net Promoter Score 418

PK

JULY 1, 2020

Recently, a major retailer asked PK to assess its loyalty program, which had first launched in the late 1990s. By one metric—retention rate—the retailer’s program was still successful. The post Mine your data before you change your loyalty program appeared first on PK. But while […].

Loyalty Programs 81

Loyalty Programs Loyalty Data Retail 81

Teletech

NOVEMBER 5, 2014

For many businesses, one of the most significant benefits provided by a loyalty program is tracking the purchases made by individual customers over time. roi loyaltyprogram' This generates what you might call "longitudinal customer insight." There’s more… To read the rest of this blog posting click here.

Loyalty Programs 60

Loyalty Programs Loyalty ROI Customer Insights 60

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 72

Loyalty Programs Loyalty Omni-Channel Advertising 72

InMoment XI

OCTOBER 4, 2024

Furthermore, organizations that choose InMoment for the customer experience management solution realize ROI in half the time compared to competitors. A hotel chain implements a loyalty program to reward repeat customers with points that can be redeemed for discounts or other special offers. A vague understanding of the ROI.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. For instance, airline miles can widely be exchanged out of hotel programs.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Ecommerce 52

Optimove

DECEMBER 18, 2024

Key takeaways: Data-Driven Marketing Optimization: LATAM operators can learn from European operators’ mastery of using customer data to create hyper-targeted campaigns, improving engagement and ROI through segmentation, predictive analytics, and real-time personalization.

Gamification 64

Gamification Sports Loyalty Programs Omni-Channel 64

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

ClearAction

SEPTEMBER 22, 2022

CX Annuities Solve CX ROI & Tenure Dilemmas Lynn Hunsaker. Customer experience management typically revolves around touchpoints : service, personalized marketing, loyalty programs, voice of customer, design and digitalization of journey steps, and management of Detractors, Passives, and Promoters.

ROI 62

ROI Sports Loyalty Programs Touchpoint 62

Perkville

SEPTEMBER 30, 2022

Choosing the right loyalty program software for your business is essential to ROI. Here are the key features that we see franchise owners look for.

Loyalty Programs 52

Loyalty Programs Loyalty ROI Software 52

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 49

Loyalty Programs Loyalty Omni-Channel Advertising 49

InMoment XI

SEPTEMBER 1, 2022

You get a greater return on your investment (ROI) from repeat customers than trying to acquire a first-time customer Even though only 12% to 15% of customers are loyal to a single retailer, they represent between 55% to 70% of the retailer’s sales. Calculating the Value of Customer Retention Using Customer Lifetime Value (CLV).

Customer Retention 195

Customer Retention How To Customer Journeys Telecommunications 195

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

ClearAction

JULY 8, 2024

CX ROI Metrics Roadmap Lynn Hunsaker Your CX ROI metrics roadmap is a cause-and-effect sequence that multiplies growth. How the CX ROI Metrics Roadmap Works Gold : First, your CX team facilitates earnest use of customer experience insights for growth efforts: Products and services : new, upgrades, and lite versions.

Roadmap 48

Roadmap ROI Metrics Chief Customer Officer 48

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

SuiteCX

JULY 7, 2017

The Return on Loyalty product is based on anonymised, aggregated transaction-level data from Westpac, exchanged via Data Republic’s platform. It’s designed to give brands visibility on their loyalty program impact in terms of share of wallet, customer segment profitability and loyalty program performance.

Loyalty 100

Loyalty Measurement Tools Data 100

SuiteCX

JULY 7, 2017

The Return on Loyalty product is based on anonymised, aggregated transaction-level data from Westpac, exchanged via Data Republic’s platform. It’s designed to give brands visibility on their loyalty program impact in terms of share of wallet, customer segment profitability and loyalty program performance.

Loyalty 100

Loyalty Measurement Tools Data 100

ShepHyken

APRIL 29, 2019

Customer Loyalty! ROI, website visits, website return visits, shopping cart abandonment rates, and average customer spend are all important and well-used metrics to evaluate the success of a business. 76% of Customers Choose Loyalty Programs that Collect ONLY Name and Phone Number by Michael Guta. by Chad Storlie.

Loyalty Programs 19

Loyalty Programs Customer Service Abandon Rate Loyalty 19

Currency Alliance

JULY 16, 2020

A common method to enhance customer understanding is partnering with other companies through loyalty programs. Let’s look at common spots where loyalty investments are most vulnerable to loss, the benefits of collaboration models and the three best opportunities for loyalty spending. It may, or may not be yours.

ROI 52

ROI Loyalty Data Loyalty Programs 52

Optimove

FEBRUARY 12, 2025

Examples: Make sure to: Provide discounts on spring-themed items for holiday shoppers Launch loyalty programs that give early access to seasonal collections Promote Christmas in July campaigns to re-engage customers mid-year #4. Also try using gamification to power customer interaction through fun and exciting tournaments or programs.

Customer Retention 52

Customer Retention Strategy Loyalty Programs eBook 52

CSM Magazine

MARCH 28, 2025

The integration of real-time loyalty programs or decentralized feedback tools opened the door for customer service platforms to build on Solana. Even so, strategic implementation still requires careful ROI, talented personnel and proper planning.

Customer Service 52

Customer Service e-support CRM Case Study 52

TechSee

JANUARY 7, 2020

To reduce churn and improve loyalty, telcos are utilizing a number of strategies: Loyalty programs. When Verizon restructured its operation in April 2019, one of its first actions was to merge its wireless and wireline customer loyalty programs in order to expand reward possibilities for customers.

Customer Retention 136

Customer Retention Industry Telecommunications Effort Score 136

ClearAction

JANUARY 28, 2015

Exploring the Elusive ROI of Customer Experience Management. Investments that entice CXM ROI include CRM, loyalty programs, references, engagement programs, content/digital marketing, alliances, advertising, campaigns, deals, and closing the loop on negative voice-of-the-customer one-by-one. Most likely, yes.

ROI 48

ROI Customer Experience Management Customer Experience Management 48

Optimove

NOVEMBER 26, 2024

Use data to prioritize channels most likely to enhance customer experience and ROI. For example, an email introducing a loyalty program can be followed up with a push notification prompting app enrollment and an SMS reminder about the program’s benefits. Map these insights to other channels (e.g.,

Multi-Channel 52

Multi-Channel How To Roadmap Touchpoint 52

Currency Alliance

JULY 16, 2024

The redemption value of a loyalty currency is fixed by most brands. But for a few years now, some travel and most coalition loyalty programs have been experimenting with dynamic values, and the results for improving loyalty ROI and customer engagement are encouraging.

ROI 40

ROI Loyalty Loyalty Programs Hotels 40

BirdEye

FEBRUARY 5, 2025

Real-time connection builds loyalty: Use direct messages to engage with customers, respond to queries, and create a strong connection with your desired audience. Cost-effective marketing: Leverage tools like Meta Business Suite to track your ad spend and optimize paid social ads for better ROI.

Social Media 104

Social Media Tips Marketing Video 104

Optimove

DECEMBER 30, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: These 2025 resolutions will directly influence a marketer’s ability to be position-less, driving marketing effectiveness and business outcomes, including higher Return on Marketing Investment (ROI) and deeper customer loyalty.

Marketing 52

Marketing CRM Loyalty Programs Omni-Channel 52

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. A world-beating program in travel. Velocity: a leader in modern loyalty.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

CSM Magazine

JULY 14, 2021

A recent study from LoyaltyLion has found that if retailers can create emotional connections with their customers, they will see a greater ROI from their marketing investment. This means you can focus your marketing efforts where you’ll see the greatest ROI.”. Why should a brand look to create a community?

ROI 52

ROI Connections Marketing Ecommerce 52

BirdEye

MARCH 10, 2022

How to calculate customer experience ROI What to look for in a customer experience software Get started with Birdeye. Why customer experience is key for loyalty programs. A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business.

Customer Experience 98

Customer Experience Loyalty Programs Touchpoint Net Promoter Score 98

ShepHyken

OCTOBER 13, 2017

This week we feature an article by Jess Mizerak discussing the future of brand loyalty and how to continue to be successful in the world of E-commerce. That’s what your loyalty program should do. – Shep Hyken. The report indicated that loyalty program members aren’t always interested in discounts. What’s next?

Customer Centricity 75

Customer Centricity Loyalty Loyalty Programs Rewards Programs 75