Retently

NOVEMBER 27, 2024

Focus on building long-term relationships through customer loyalty programs, social media engagement, and influencer collaborations to keep customers coming back. Offering upsells, cross-sells, and loyalty rewards helps increase the value of each customer over time, turning one-time shoppers into high-value repeat buyers.

Ecommerce 148

Ecommerce Sales Strategy Tips 148

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? according to the study. Winning loyalty programs in 2025.

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

InMoment XI

FEBRUARY 7, 2024

Chatbots can be an effective tool for enrolling guests in loyalty programs, increasing the chances of repeat business. Hotel customers expect top-tier, personalized experiences at every touchpoint. After the stay, hotels can leverage AI-powered chatbots to collect customer feedback and resolve outstanding issues. Salesforce.

Hotels 195

Hotels Guest Experience Travel Social Media 195

InMoment XI

SEPTEMBER 1, 2022

Deploy Microsurveys at Key Touchpoints: Get customer feedback in the moments that matter. At InMoment, we frequently sit down with brand executives and look at real-time metrics that show how much revenue has been recovered due to their closed loop program. Recover Customers Effectively.

Customer Retention 195

Customer Retention How To Customer Journeys Telecommunications 195

Oracle

JUNE 10, 2019

If a one-size-fits-all formula of a successful marketing strategy existed, then a loyalty program would be one of the most important variables in it. Customers want to feel special, and loyalty programs give them the sought-after sense of exclusive treatment and engagement. Common types of loyalty programs.

Loyalty Programs 49

Loyalty Programs Loyalty Entertainment Touchpoint 49

Thematic

APRIL 1, 2025

Mapping the Customer Journey to Identify Touchpoints Ever hear the phrase “walk a mile in your customer’s shoes”? That’s exactly what customer journey mapping does—charting each step customers take with your business, from first contact to long-term loyalty. Importantly, break down data silos.

Customer Insights 62

Customer Insights Customer Journeys Strategy Social Media 62

BirdEye

MARCH 10, 2022

In such an environment, the businesses that win are those who deliver superior customer experiences from the very first touchpoint. Customer experience is the sum of all the experiences that your customer has across every touchpoint. Why customer experience is key for loyalty programs. What is customer experience?

Customer Experience 98

Customer Experience Loyalty Programs Touchpoint Net Promoter Score 98

ShepHyken

SEPTEMBER 17, 2021

One study shows that 80% of consumers care as much about the experience a company provides as about its products and services. And 54% in another study said the customer experience at most companies needs improvement. . Therefore, it’s important for companies to prioritize each touchpoint. . “If

Tips 113

Tips Customer Experience Loyalty Loyalty Programs 113

Lumoa

NOVEMBER 21, 2023

When automated to collect the same sets of data to study growth and behavioral changes over a certain period, the data can lead to helpful insights. It helps Starbucks to personalize their communications, marketing, loyalty programs, and even keep a tab of in-store inventory. Inconsistencies affect results and decision-making.

Analysis 195

Analysis Feedback Social Media Chatbots 195

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

ShepHyken

AUGUST 11, 2024

The experience a company provides is often as important as its products or services when it comes to customer satisfaction and loyalty. And in today’s digitally driven world, there are more customer touchpoints and ways of communicating than ever before, making it imperative to get CX right. But there’s more. Don’t overlook the data!

Self Service 86

Self Service Customer Service Loyalty Programs Travel 86

ShepHyken

APRIL 14, 2024

Balancing Customer Loyalty in an Age of Growing Business Costs by Tom Behnke (Retail TouchPoints) Consumers again and again have propped up the economy, fueling consistently strong growth in ecommerce and giving the retail industry an important edge in otherwise dark times. Loyalty Programs Should Encourage Competition.

Net Promoter Score 77

Net Promoter Score Loyalty Programs Customer Service Ecommerce 77

InteractionMetrics

JANUARY 7, 2025

By combining research, customer feedback, and organizational insights, journey mapping identifies: Key interactions (touchpoints): Moments where the customer directly engages with your company. Opportunities: Areas where improving the experience can drive loyalty, revenue, or efficiency.

Customer Journeys 52

Customer Journeys Strategy Consulting B2B 52

Talkdesk

DECEMBER 18, 2020

For brands with high-end items, consider a policy that implements a personal touchpoint from one of your customer care representatives shortly after the sale. This helps offset buyer’s remorse in the days following a high ticket purchase and helps build long-term loyalty.

Retail 106

Retail Apparel Data Ecommerce 106

delighted

OCTOBER 3, 2024

Brands are leveraging customer data for personalized experiences Brands collect data at various touchpoints across the ecommerce customer journey. A Google and Storyline Strategies study found that 72% of customers are loyal to brands that offer a personalized customer experience.

Ecommerce 93

Ecommerce Retail Trends Social Media 93

Customer Guru

JUNE 26, 2018

Its purpose is to create a harmonious and seamless customer experience across all touchpoints or channels – whether customers are shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store. Loyalty programs are super-powerful marketing tools. Creating loyal customers.

Omni-Channel 82

Omni-Channel Retail Loyalty Programs Social Media 82

Pointillist

JUNE 15, 2018

Different customers will have different experiences and you will visually be able to see each one, the various touchpoints encountered and the actions taken from there. The first step is to integrate customer data available to you from different touchpoints. Build Effective Loyalty Programs. Data Integration.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

ShepHyken

JANUARY 7, 2024

Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research.

Customer Service 72

Customer Service Loyalty Programs Contact Center Financial 72

ProProfs Chat

MAY 28, 2020

In addition, there is a superabundance of loyalty programs in the market which are ‘all talk and no action’ Instead of improving the CX, such programs are more about price discounts; it’s no wonder that customers are becoming increasingly disloyal to their brands. . Why is brand loyalty important?

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

Thematic

OCTOBER 30, 2024

Direct customer feedback can provide actionable insights that help retailers enhance loyalty programs. A good workplace training program should help address service deficiencies and the bucket list of nice-to-haves gleaned from customer feedback, comments, and suggestions. Read the full Watercare and Thematic case study.

Voice of Customer 62

Voice of Customer Examples Industry Handbook 62

ClearAction

SEPTEMBER 22, 2022

Customer experience management typically revolves around touchpoints : service, personalized marketing, loyalty programs, voice of customer, design and digitalization of journey steps, and management of Detractors, Passives, and Promoters. Customer Success + Loyalty programs. Lost ROI on customer acquisition cost.

ROI 62

ROI Sports Loyalty Programs Touchpoint 62

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. I’m a case in point.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

LoyaltyPlus

AUGUST 22, 2018

“And the reality of today’s market is that this process actually enhances customer interaction, operations and many areas of business management that are focused on customer touchpoints.”. These functionalities enable our clients to engage and attract upcoming customers in the market to your Loyalty Program in new and exciting ways.

Gamification 53

Gamification CRM Loyalty Programs Touchpoint 53

SurveySensum

AUGUST 1, 2023

7 Best Practices for Building Customer Loyalty in Retail? Here are some positive impacts that customer loyalty can have on your retail success: Increased Customer Retention: Customer loyalty plays a pivotal role in driving customer retention and repeat purchases for brands.

Retail 52

Retail Loyalty Connections Loyalty Programs 52

BirdEye

SEPTEMBER 11, 2023

With AI-driven solutions, you can bring efficiency across customer touchpoints, increase customer satisfaction, support self-service options, and gain valuable insights to deliver highly tailored and engaging interactions. A recent Birdeye study shows that over 60% of customers switch to competitors after a single bad customer experience.

Customer Experience 114

Customer Experience Self Service Social Media How To 114

SurveySensum

DECEMBER 16, 2019

According to a study, “67% of customers switch brands not because of the price or the features, but because of the lack of good customer experience”. To respond to this on-demand trend, legacy brands and stores must innovate across touchpoints to meet customer needs. Loyalty programs will be the Next Game Changer.

Trends 52

Trends Customer Experience Loyalty Programs Touchpoint 52

Kustomer

MAY 3, 2022

Great customer support is the fast track to gaining customer loyalty. Studies show that modern customers are increasingly vocal about their unique needs and wants from the companies with which they engage. A true CX strategy should ensure that every touchpoint with every customer should be rooted in empathy and respect.

CRM 87

CRM Feedback First Call Resolution Loyalty 87

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

SurveySensum

DECEMBER 4, 2024

Banks can achieve this by providing personalized messages, loyalty programs, and regular check-ins. Customer Experience (CX) Design: This is done to create a consistent, relevant, and meaningful experience at each business touchpoint. Make them understand their importance in enhancing the bank’s customer experience.

Banking 52

Banking NPS Financial Net Promoter Score 52

SurveySensum

JULY 13, 2023

You must not launch an NPS survey here – that’s why it is imperative to know which survey to send at which touchpoint!] → “On a scale of 1-5, where 1 is ‘Very Difficult’, and 5 is ‘Very Easy’, how would you rate the ease of the payment process during your recent shopping experience with us?

Retail 52

Retail Survey Tools Customer Experience 52

SurveySensum

JULY 13, 2023

You must not launch an NPS survey here – that’s why it is imperative to know which survey to send at which touchpoint!] → “On a scale of 1-5, where 1 is ‘Very Difficult’, and 5 is ‘Very Easy’, how would you rate the ease of the payment process during your recent shopping experience with us?

Retail 52

Retail Survey Tools Customer Experience 52

SurveySensum

JULY 21, 2023

And, in SaaS, on average, it can cost 4-5 times more – The Value of Keeping the Right Customers study by Harvard Business Review You read it right! These are critical touchpoints where you can launch surveys. Ignoring these touchpoints can turn your customers dissatisfied – increasing the risk of customer churn.

Customer Retention 52

Customer Retention B2B Strategy Net Promoter Score 52

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

ProProfs Chat

JANUARY 18, 2022

This data can prove to be quite helpful for marketing experts who wish to understand customer interactions, touchpoints, and product developers who wish to decode product usage patterns. How disinterested or interested are you in becoming a member of our loyalty program? ? Extremely Unlikely. ? Unlikely. ? Undecided. ?

Examples 95

Examples Net Promoter Score NPS Survey 95

SurveySparrow

JUNE 20, 2021

Studies show that 91% of customers who had a bad experience won’t willingly do business with a company ever again. According to a study of 7,000 respondents, around 53% of people thought it was important to be able to resolve their problems by themselves. Offer Loyalty Programs. Loyalty incentives!

Customer Satisfaction 52

Customer Satisfaction Social Media Loyalty Programs Wait Times 52

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

DECEMBER 18, 2017

And, of course recent studies have claimed that one of the primary reasons for Amazon´s rapid growth is based on a very broad degree of trust from customers. Brands will also find that enabling greater customer freedom will also help proactively manage program liabilities in a profitable way. Top loyalty trends for 2018: No.2

Loyalty 49

Loyalty Trends Brands Loyalty Programs 49