Interactions

JULY 9, 2024

more likely to show brand loyalty when they are able to solve their problems quickly, according to Forrester. The additional benefits — such as lower opex costs and improved scalability for peak times — are of course critical to achieving ROI and ongoing value. Customer-centric culture Customers are 2.4

Self Service 62

Self Service CRM Contact Center Average Handle Time 62

SmartKarrot

APRIL 20, 2022

From apparel brands to food delivery platforms, almost all B2C businesses offer loyalty programs; and a majority of them are a huge hit. But, implementing these programs in Business-to-Business (B2B) environments can be a little different. Let’s start with understanding what the B2B loyalty program is and how it works.

Loyalty Programs 11

Loyalty Programs B2B Loyalty Examples 11

SurveySensum

MARCH 6, 2024

Therefore, it’s imperative to have a system in place to keep an eye on conversions. Running upselling or cross-selling campaigns Implementing loyalty programs Bundling products or creating packages Adding add-ons like gift-wrapping for an extra $1 or name-carving for $3 4. Some may work in your favor while some may not.

Metrics 52

Metrics Abandon Rate ROI Return on Investment 52

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

TechSee

JANUARY 7, 2020

To reduce churn and improve loyalty, telcos are utilizing a number of strategies: Loyalty programs. When Verizon restructured its operation in April 2019, one of its first actions was to merge its wireless and wireline customer loyalty programs in order to expand reward possibilities for customers.

Customer Retention 136

Customer Retention Industry Telecommunications Effort Score 136

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. Personalization comprises four key strategic initiatives.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Ecommerce 52

Currency Alliance

JULY 16, 2024

But this concept should also apply to the redemption value of loyalty points and miles. The redemption value of a loyalty currency is fixed by most brands. With Artificial Intelligence (AI) starting to impact how brands operate, the ability to optimize ROI and value for members can be optimized at scale.

ROI 40

ROI Loyalty Loyalty Programs Hotels 40

Currency Alliance

JUNE 21, 2018

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. But I hadn’t quite foreseen how fast, slick, imaginative and engaging some programs had become. The loyalty tech stack used to amount to a loyalty management platform and not much else.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

BirdEye

NOVEMBER 20, 2023

Birdeye’s automated referral program makes it simple to encourage and reward word-of-mouth marketing, while integrations with CRM systems ensure a seamless customer journey. Ambassador Ambassador is a versatile platform that manages referral, affiliate, and influencer marketing programs all in one place.

Software 64

Software Marketing Multi-Channel e-support 64

DCX

AUGUST 13, 2024

Get 30 day free trial Welcome to the DCX Newsletter Here's a sneak peek of what's in store: The "Customer First" Fairy Tale Departmental Hunger Games The Tech Time Machine The New Customer Gold Rush The Channel Chaos Theory The ROI Riddle Quarterly Tunnel Vision Ready? Highlight competitors who are killing it by focusing on loyalty.

ROI 52

ROI e-support Touchpoint Course 52

CSM Magazine

JUNE 21, 2024

Additionally, integrating LED video walls with mobile apps or loyalty programs can further personalize the shopping experience. Additionally, integrating content management systems can streamline the process of updating and scheduling content. This targeted approach makes customers feel valued and understood.

Retail 52

Retail Video Self Service Customer Service 52

ClearAction

JANUARY 28, 2015

Exploring the Elusive ROI of Customer Experience Management. Investments that entice CXM ROI include CRM, loyalty programs, references, engagement programs, content/digital marketing, alliances, advertising, campaigns, deals, and closing the loop on negative voice-of-the-customer one-by-one. Most likely, yes.

ROI 48

ROI Customer Experience Management Customer Experience Management 48

DCX

AUGUST 6, 2024

Loyalty Programs: Your team just celebrated a milestone - loyalty members now spend three times more than non-members. Is this loyalty or sophisticated exploitation? Imagine if you'd proactively explained how your system works and why it makes certain suggestions. They demand honesty.

Self Service 52

Self Service e-support Chatbots Customer Centricity 52

Alida

JANUARY 19, 2017

But there is a bigger, more compelling motivation for these expensive offline retail investments: customer loyalty. No matter how innovative offline retail tactics may seem, ROI is hardly guaranteed. Providing unique in-store experiences could help activewear labels better differentiate their brands.

Retail 100

Retail Apparel ROI Loyalty Programs 100

BirdEye

APRIL 25, 2023

Loyalty incentives programs 15. And be sure to collect and analyze the metrics to measure ROI. Loyalty incentives programs Creating a rewards system for customers is a great way to boost loyalty and repeat business. Connect with influencers 9. Referral marketing 10. Email marketing 11.

Social Media 77

Social Media How To Advertising Sports 77

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. As the saying goes, ‘garbage in, garbage out’.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

DECEMBER 20, 2022

Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run. So, while the major loyalty trends for 2023 will be oriented around cost control, this will be accompanied by refocusing investment where it’s most profitable.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

DECEMBER 11, 2023

As everyone knows in the loyalty industry, entering into new commercial agreements with partners can be a very time-consuming effort. Unless the volume of business is high, there is never a positive return on investment (ROI). This is a major opportunity cost for every loyalty program.

Loyalty 52

Loyalty Loyalty Programs Brands Course 52

Currency Alliance

MAY 20, 2024

Consumers used to show loyalty to their main bank more or less by default. Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake.

Banking 52

Banking Loyalty Loyalty Programs Ecommerce 52

Currency Alliance

NOVEMBER 4, 2022

This fee is commonly how financial services brands have funded their loyalty rewards for at least the past decade. Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

OCTOBER 4, 2023

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. The result is that it can be difficult for a retailer to deliver a smooth customer experience when identifying their own loyalty program members, or customers in partner loyalty programs, at the POS.

Loyalty 59

Loyalty Loyalty Programs Retail Banking 59

Currency Alliance

NOVEMBER 15, 2021

Commercetools partners with Currency Alliance to enable loyalty marketing in the age of composable commerce. Every company strives to build loyalty among its customers, but the methods to achieve the never-ending pursuit of loyal customers can vary widely. Furthermore, 91% of consumers want to be recognized.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Currency Alliance

MARCH 30, 2022

As I reflected on the presentation footage, I decided I wanted to share these principles with the many loyalty professionals I’ve met building Currency Alliance over the last seven years. In recent years, brands have invested more in loyalty. but within a few years it had become South Africa’s leading loyalty program.

Loyalty 52

Loyalty Loyalty Programs Airlines Resources 52

BirdEye

NOVEMBER 16, 2023

To make sure customers see authentic reviews on Google Business Profile and other customer review sites: Set up an automated review request system so that every customer leaves a review as soon as a project or transaction is over. Monitor Google reviews and other customer review sites and respond to all customer reviews.

Marketing 64

Marketing Social Media Advertising Chatbots 64

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. The widespread devaluation of loyalty currencies during the past few years brings this into sharp focus.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

West Monroe

MAY 31, 2019

To recap, conversational interfaces are an emerging high-level system design model where interactions occur in the user’s spoken or written natural language. Many firms have started building out their potential use cases and strategies, budgeting innovation funds, and building proof of concept systems. Personal Financial Management.

Banking 40

Banking Financial Self Service Chatbots 40

ClearAction

DECEMBER 16, 2017

When you find something that’s a hassle, assess the ROI of fixing it in terms of consequences to your (a) customers, (b) channel partners, (c) employees, (d) financials. Solving System Silos for Customer Experience Excellence. Let the key recipients of a process’ outcomes have the loudest voice in the audit.

Omni-Channel 54

Omni-Channel Customer Experience Customer Experience Management Culture 54

Currency Alliance

DECEMBER 7, 2021

I heard it once, two weeks ago at a loyalty conference in London. Loyalty trends were being discussed, as well as what had been hot topics in prior years – some of which just faded away as fads. Most companies need to stay focused on what we call Loyalty Imperatives for this decade. The Loyalty Imperatives answer that question.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52

ClearAction

NOVEMBER 3, 2015

In the quest for "outside-in" most companies have voice of the customer programs, loyalty programs, and high-touch service. plans are systemic, involving everyone. 3 Types of Customer Experience Action Essential to ROI. Even so, these outside-in efforts are typically skin-deep. Metrics focus on. Voc action.

Customer Experience 48

Customer Experience Customer Journeys Policies ROI 48

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

BirdEye

MARCH 24, 2023

Market development strategy focuses on the consumer and their journey right from awareness to loyalty and all the strategies employed to ensure they reach that loyalty stage. The following are a few tips to encourage referrals: Create a customer loyalty program. Build a strong customer referral program.

Return on Investment 77

Return on Investment Social Media Sales Metrics 77

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty marketing breaking ground in new sectors. Smarter budgeting.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45