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Stuck in an Outdated CX Framework? Here’s Why You’re Missing Out on Real Results

eglobalis

This process is particularly powerful in sectors with high trust requirements, such as technology and cybersecurity. By fostering a culture that encourages tailored solutions for its diverse markets, Samsung aligns its CX initiatives closely with its brand’s global, cutting-edge image while allowing for localization.

B2B 514
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May the Customer Experience (CX) Force be with you!

ECXO

Behavioral Segmentation : Instead of generic mass marketing, segment customers based on behavior (like past purchases, browsing patterns, etc.). Encourage collaboration among employees from different departments, such as marketing, customer support, product development, and sales. This can lead to continuous CX improvements.

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B2B Customer Experience: The Complete Guide

InMoment XI

In competitive B2B markets, where products and services may be similar, customer experience becomes a key differentiator. Social media marketing platform Hootsuite leverages InMoment to make the Net Promoter Score (NPS) methodology central to its operation. Loyal customers are also more likely to recommend the business to others.

B2B 413
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From innovation to impact: How AWS and NVIDIA enable real-world generative AI success

AWS Machine Learning

And now leading our data and AI go-to-market, I hear customers consistently emphasize what they need to transform their domain advantage into AI success: infrastructure and services they can trustwith performance, cost-efficiency, security, and flexibilityall delivered at scale. Perplexity exemplifies this spirit.

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Technology is the Enabler not the Disruptor (So Stop Using it as an Excuse)

C3Centricity

I was giving a talk earlier this month in which I mentioned that technology is an enabler not a disruptor of business today. During the presentation at BPW I talked about the fact that technology is seen as the disruptor in business today, but it isn’t. Source: Marco Pacheco Executive Director JP Morgan.

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Future Marketing: 3 Ways to Speak to Tomorrow’s Customer

Experience Investigators by 360Connext

Many of the trends emerging, though not terribly surprising, call for a unique kind of marketing strategy. Marketers need to position products and the behavior around them for consumers who don’t necessarily know they are ready for the next innovation. It’s not about worrying what the technology background is.

Marketing 110
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AI Customer Service: Today’s Most Transformative Technologies

TechSee

of major companies around the world are currently using AI customer service technologies, the second most common use of AI after IT. As the technology matures, many companies will inevitably look for holistic AI solutions that unify customer and operational data to achieve the most valuable and actionable insights.