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Telecoms and Retention: Are customers leaving as fast as your internet speed?

CloudCherry

Given what’s happening in the market, it is crucial for telecom brands to not go out all guns blazing and pump millions of cash into advertising and marketing to attract new customers. Many telecom companies find themselves in a muddle because of the fact that the market has grown at a blistering pace. The result?

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Marketing predictions CMOs need to consider in 2018

Alida

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. CMOs become customer-obsessed.

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Unite the Silos and Create an Internal Shared Vision When Implementing a CX Transformation

Customer Bliss

In today’s episode, I chat with Alvin Stokes , Senior VP of Customer Experience at Cable & Wireless Communications (C&W) , and we discuss how he began a CX transformation in an international telecommunications industry spanning 17 markets. Unite the Silos Under a Shared Vision.

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Smart Home Market Analysis – Expectations vs. Reality

TechSee

All eyes were on the smart home market in 2017. Tech giants are all clamoring to get in on the action with Google Home , Apple HomeKit , Amazon Echo and Samsung SmartThings creating buzz, and new smart devices flooding the market at a dizzying rate. While the connected home market is growing steadily, it certainly has not exploded.

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5 ROI-Based Strategies Proven to Drive the Adoption of Visual Assistance

TechSee

A company’s management team can invest in the best solution on the market and IT can install and configure it to reflect all their business processes, but if employees do not adopt it, it will never be a success. WCTel offers voice, data, video, wireless and security services in western South Carolina.

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Can you transform angry customers into loyal ones?

Alida

A study from Applied Marketing Science in collaboration with the social media company highlights the importance of acknowledging negative tweets. The experiment used Twitter data to study customer service interactions in two industries that are rife with customer service complaints: airlines and wireless carriers. “We

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Too Big To Care? Why Mega-Mergers Threaten Us

Beyond Philosophy

Both of the mergers will reduce the competition in each of the business sectors so the two merging companies can share costs and pool their resources to accomplish their goals of overtaking a market leader. The T-mobile/Sprint Merger reduces the national wireless carriers in the U.S. wireless landscape.” Cecilia Kang.

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