ShepHyken

FEBRUARY 20, 2024

I recently wrote an article that included 14 customer service and CX metrics that CX leaders should consider, and today, I’m going to cover three of them that anyone who has any interaction with a customer, whether in sales, support or just might happen to answer a customer’s call, should pay attention to.

Metrics 158

Metrics Customer Service Measurement NPS 158

ECXO

JULY 29, 2024

Sales and Delivery Teams : Providing invaluable data through regular customer interactions. This can be achieved through training programs focused on empathy and customer service, performance metrics prioritizing customer satisfaction, and leadership modeling these priorities.

Strategy 380

Strategy Customer Experience Net Promoter Score Effort Score 380

Retently

NOVEMBER 27, 2024

Measuring Success: Metrics to Monitor Conclusion Did you know that global ecommerce sales are expected to hit a jaw-dropping $8.1 With the industry growing at lightning speed, brands face a golden opportunity to scale like never before – but it’s not as simple as setting up a website and waiting for sales to roll in.

Ecommerce 147

Ecommerce Sales Strategy Tips 147

CX Accelerator

AUGUST 19, 2019

It helps you, as a CX Manager, focus on the metrics that are important. They will want your customer satisfaction (or Perception) metrics such as NPS, CSAT, and CES shown overall and by journey stage. Finally, they will also want to see the key Outcome metrics which measure what action customers took as a result of their perceptions.

Customer Journeys 345

Customer Journeys Telecommunications Metrics Touchpoint 345

InMoment XI

DECEMBER 30, 2021

For example: Q: What Metrics Can You Use to Determine Industry and Organizational Maturity? Are you measuring a customer experience—and is it satisfaction or NPS—or a metric that’s meaningful to the goal you’re trying to accomplish? Do you have an employee pulse metric by division, region, or queue? What are you doing with it?

Strategy 370

Strategy Touchpoint Metrics Customer Journeys 370

GetFeedback

MAY 9, 2019

Stage 4 —O perationalize: You begin to re-design your company’s operational processes based on customer insight and other customer experience metrics. First, you need to create a CX metrics program. Set realistic goals of your key CX metric based on how it relates to business results. .

Customer Experience 337

Customer Experience Customer Journeys Effort Score Metrics 337

eglobalis

OCTOBER 1, 2024

For example, imagine your marketing department running a campaign without proper alignment with sales, causing confusion in customer messaging and missed opportunities. A practical example is creating a steering committee that includes representatives from marketing, sales, customer service, IT, finance, and operations. The result?

Customer Journeys 370

Customer Journeys Culture Leadership Effort Score 370

ECXO

SEPTEMBER 30, 2024

Harmonizing Success: How Sales Teams Can Collaborate with Internal Teams to Enhance Customer Experience The ongoing conflict between sales teams and internal departments can really mess up the customer experience, leading to mixed-up interactions and disappointed expectations.

Sales 156

Sales Customer Experience Innovation Culture 156

InMoment XI

AUGUST 3, 2022

Despite their global and loyal fanbase, the quick service restaurant chain experienced a period of stalled sales and mixed reception to marketing messages. Their revolutionary blend of quick-service speed and made-for-you care helped them create as many smiles as they did sandwiches. . Strategy #4: Proving ROI Using Purpose-Driven Results.

Customer Experience 397

Customer Experience Guest Experience Return on Investment ROI 397

eglobalis

DECEMBER 17, 2024

Outdated metrics and strategies will be replaced by AI-driven innovations that promise to reshape how businesses interact with and anticipate the needs of their customers. Rethinking Customer Loyalty Metrics: Beyond NPS The Net Promoter Score (NPS) , once heralded as the ultimate measure of customer loyalty, is now under scrutiny.

Net Promoter Score 284

Net Promoter Score Effort Score B2B NPS 284

ECXO

JUNE 13, 2023

This would enable not only marketing, but sales, service and support to engage customers at relevant times along their customer journey. The financial metrics are there, too, with companies reporting sales growth and additional revenue. Those companies are using real-time marketing. The full Report is available HERE.

Marketing 401

Marketing Analytics Government Survey 401

Customer Bliss

MARCH 12, 2020

Unite Your Team with this Board-Level Metric. That’s why you must get the CEO, the CMO, the sales guy, and definitely the CFO at the table so they have a voice in building this metric with you. They need to be your partners, because ultimately what we want is for this number to be a board-level metric.

Measurement 289

Measurement Chief Customer Officer Metrics Video 289

InMoment XI

JULY 13, 2022

Simple to understand, this powerful metric can give you a wealth of information that you can use to improve your brand. NPS is a metric designed to measure customer experience. Feed this data back into your product roadmap and to your sales team. It’s an extra handy thing to add to their sales playbook. Keep Going.

Net Promoter Score 368

Net Promoter Score Customer Retention Effort Score NPS 368

ECXO

AUGUST 19, 2024

Research shows that companies leveraging advanced experimentation techniques see significant enhancements in performance metrics, such as a 20% increase in customer satisfaction and higher sales conversion rates. Identify Key Metrics : Determine which performance indicators will measure the success of your experiments.

Customer Journeys 369

Customer Journeys Customer Experience Net Promoter Score Effort Score 369

C3Centricity

APRIL 9, 2024

This realm is characterized by: Longer Sales Cycles: B2B transactions often involve substantial investments, necessitating a more extended period of deliberation, approval, and procurement processes. A study by Gartner highlighted that 77% of B2B buyers stated their latest purchase was very complex or difficult.

B2C 296

B2C B2B Strategy Marketing 296

C3Centricity

DECEMBER 10, 2024

The campaigns 7% sales increase demonstrates the power of personalisation in driving purchases. Why It Matters Livestream shopping is expected to reach $35 billion in US sales by 2024. Demand Metric ) Expanded Case Study: IKEAs AR Revolution IKEAs “Place” app transformed the way consumers interact with furniture online.

Trends 270

Trends Consumers Strategy Case Study 270

Experience Investigators by 360Connext

JANUARY 28, 2020

Only 30% of Sales leaders strongly agreed they can even measure customer experience improvements , in a study by Oracle in 2019. Your leadership team and executives probably understand that it’s not acceptable to simply skip investing in sales, marketing or customer service. Of course, it’s not just one metric.

Customer Journeys 250

Customer Journeys Net Promoter Score ROI Metrics 250

GetFeedback

DECEMBER 26, 2018

Sales interactions. Sales and product satisfaction. Surveys using the CSAT metric will typically follow this format, with an optional, open-ended follow-up question. Sales can use post-purchase feedback to refine their sales process and increase wins. Customer onboarding. Conference and event feedback.

Customer Satisfaction 286

Customer Satisfaction Measurement How To Net Promoter Score 286

AWS Machine Learning

AUGUST 26, 2024

At AWS, we are transforming our seller and customer journeys by using generative artificial intelligence (AI) across the sales lifecycle. Our field organization includes customer-facing teams (account managers, solutions architects, specialists) and internal support functions (sales operations).

Sales 126

Sales Multi-Channel Metrics Feedback 126

InMoment XI

MAY 31, 2022

But the big picture goal is why there is so much buzz around customer journey maps now: Customer journey mapping can move you towards more conversions, greater customer loyalty , and improved customer experience from end to end (or from end to forever, if you are subscription-based and there’s no bottom to your sales funnel).

Customer Journeys 396

Customer Journeys Examples Net Promoter Score Touchpoint 396

GetFeedback

MAY 23, 2019

While there are many different metrics within a VoC program, two very prominent ones are Customer Satisfaction Score (CSAT) and Net Promoter Score (NPS). While these metrics are not difficult to calculate, they’re not always intuitive to action. CSAT is an excellent metric on which to set goals for a team, individual, or leader.

NPS 308

NPS Net Promoter Score Effort Score CEM 308

eglobalis

JULY 31, 2024

Social Media Management Tools Tools such as Hootsuite, Hubspot and Sprout Social among many players allow businesses to manage their social media presence, schedule posts, and track engagement metrics. These platforms also offer social listening capabilities to monitor customer sentiment and respond proactively.

Customer Experience 341

Customer Experience Social Media Analytics Chatbots 341

ECXO

JUNE 11, 2023

Which metrics should you use to track to measure performance and demonstrate ROI? Choose the right metrics to measure success – measuring success through analytics will help you identify areas where you can improve the experience. This has resulted in an increase in sales and customer satisfaction. What do you want to achieve?

B2B 390

B2B B2C Touchpoint Customer Journeys 390

Comm100

SEPTEMBER 28, 2022

Number of chats Agent utilization rate Average wait time Average chat time First contact resolution Invitation acceptance rate Sales conversion rates Visitor logs and wrap-up notes Customer satisfaction scores. We’ll look more at the average handle time metric later. You can analyze this metric by viewing your chat volume report.

Measurement 246

Measurement Average Handle Time Wait Times How To 246

Totango

JULY 17, 2024

You get success right; your revenue is coming.” – Charlie Sonnenberg, VP Sales, Totango + Catalyst Customer-led growth is the only way to protect and sustain revenue growth. Achieving higher retention and growth, however, requires effective collaboration and mutual support between customer success and sales teams. “Success is revenue.

Sales 100

Sales Metrics Customer Success Call Recording 100

InMoment XI

DECEMBER 17, 2024

As your company begins to scale customer experience operations, it is possible for silos that cause different departments to use separate technologies and focus on different metrics, which fragments your understanding of the customer experience. What Background Should a CX Manager Have?

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

Totango

MAY 7, 2024

Both CS and Sales leaders agree: Retention is the #1 priority. Achieving higher retention requires close alignment between CS and Sales teams, yet 87% of CS and Sales leaders told us there’s significant room for improvement in their collaboration. But there’s a problem. Use your words Talk to each other!

Sports 103

Sports Sales Strategy Net Promoter Score 103

ECXO

JUNE 23, 2024

This involves analyzing customer feedback, support interactions, and overall customer satisfaction metrics to pinpoint areas for enhancement. Don’t forget to set clear goals and metrics. Leaders should model the behaviors they want to see, reward customer-focused behaviors, and make customer satisfaction a key metric of success.

Customer Centricity 358

Customer Centricity Culture Customer Journeys Customer Satisfaction 358

Lumoa

JUNE 30, 2022

The more your company invests in CX systems and teams, the more you’ll feel the positive impact on your customers (and your business metrics). You can make a general case about how a great customer experience drives sales and loyalty. Compare key metrics before and after the change to understand the impact.

Customer Experience 259

Customer Experience How To Metrics Feedback 259

Lumoa

FEBRUARY 9, 2023

Customer churn is a critical metric because it is much less expensive to retain existing customers than it is to acquire new customers. Customer Effort Score (CES) Customer Effort Score (CES) is a customer experience metric used to measure customer effort and customer satisfaction. Wondering which metric to choose?

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

InMoment XI

JANUARY 27, 2025

But what if a contact center could become a powerful sales engine, transforming routine support calls into avenues for growth? The Current State of Customer Calls: Costs and Missed Opportunities When each call has an associated cost, its easy to land on North Star metrics like call volume and average handle time.

Call Center 195

Call Center Contact Center Effort Score Social Media 195

Kayako

MARCH 21, 2022

No matter how much information companies provide before the sale, most customers will still need help. Check out our Ultimate Guide to Customer Service Metrics Cheat Sheet for how to measure customer support performance metrics today. . Consumers feel let down when the pre-sale marketing context differs from after the sale.

Customer Service 292

Customer Service Social Media Ecommerce Competitive Advantage 292

Customer Bliss

OCTOBER 10, 2019

In order for customer experience to be considered a core competency of the business—one as important as product development, finance, marketing, or sales—CX needs to be built and honed as a skill. A method for building shared processes and metrics to deliver one-company priority experiences.

Customer Experience 253

Customer Experience Metrics Leadership Innovation 253

Lumoa

MAY 21, 2018

Sales The role of Sales, just as the role of Marketing, is enormous in building customer experience, especially the initial impression of the brand. Sales need to understand the feedback per customer or customer group and ensure that the action plans are shared with customers. The key steps include: 1. Set up a target.

Customer Experience 305

Customer Experience Customer Centricity Net Promoter Score Feedback 305

Experience Investigators by 360Connext

APRIL 23, 2024

Often, CRM systems are the tools used to track important customer data and feedback metrics.) CEM is no different, but tracking metrics alone is not a strategy. Some organizations find that focusing on retaining customers in volatile times can provide more revenue than sales. Strategy First. Define Success Always!

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

eglobalis

SEPTEMBER 16, 2024

Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints. Mapping key touch-points—such as contract negotiations, product demos, and post-sales support—can highlight areas where you can enhance the experience.

B2B 301

B2B Strategy Customer Experience Customer Journeys 301