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It’s fair to say that we all learned a few crucial lessons within the past year(s) about the shift in customer expectations and needs—and we’ve strived to put our learnings into a few CX strategy webinars. For example: Q: What Metrics Can You Use to Determine Industry and Organizational Maturity? What are you doing with it?
As part of Customer Experience Day , I interviewed Mercedes-Benz USA (MBUSA) CEO Steve Cannon on a CXPA.org webinar called Customer Experience from the C-Suite. One of the highlights of the webinar was when Cannon said that “ customer experience is the new marketing ” and is critical for fulfilling MBUSA’s brand promise, The Best or Nothing.
Increased sales. According to Gartner analyst Ed Thompson, it’s a challenge when you’ve got hundreds of metrics to track and multiple departments to apply these metrics to. To accurately measure your CEM’s ROI, you need to pay close attention to key metrics that will determine the outcome of any customer experience initiative.
Increased sales. According to Gartner analyst Ed Thompson, it’s a challenge when you’ve got hundreds of metrics to track and multiple departments to apply these metrics to. To accurately measure your CEM’s ROI, you need to pay close attention to key metrics that will determine the outcome of any customer experience initiative.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
In this context , loyalty becomes more than just a metric; it is an indicator of long-term partnership strength. Sharing knowledge through regular webinars or best practice guides further solidifies the companys role as a trusted advisor. But what truly drives loyalty in the B2B space?
But what if a contact center could become a powerful sales engine, transforming routine support calls into avenues for growth? The Current State of Customer Calls: Costs and Missed Opportunities When each call has an associated cost, its easy to land on North Star metrics like call volume and average handle time.
In contrast, customer success in manufacturing leans heavily on relationship-building, product reliability, and post-sales support. They often use metrics such as usage frequency, feature adoption, and customer health scores to gauge customer satisfaction and predict possible churn.
On Wednesday I presented a webinar with the Toronto Customer Experience Professionals Association. So many, in fact, that I didn’t have time to answer them all on the webinar itself. But they can still create a journey atlas, map key customer journeys, and examine key business metrics in the context of those journeys.
And there’s so many metrics you can track ! Some of the best metrics can help you to analyze the health of your team and their relationship with your customers. You can use these metrics to be a hero and champion to your cause for other teams. 5 Metrics that shape your SaaS customer support model. Every week?
In today’s competitive business landscape, understanding customer service metrics is paramount. These metrics not only gauge the effectiveness of your customer service initiatives but also shape your overall business strategy and customer experience. What Exactly Are Customer Service Metrics?
Sales Teams Through automated, data-driven triggers, sales teams can leverage customer experience automation to interact with leads at the right moments. Using customer experience automation tools throughout the sales process, sales teams can nurture leads more effectively and close deals faster. InMoment 2. Salesforce 4.
When it comes to eCommerce, online sales are projected to reach $523 billion in the next 5 years, up by 56% from the previous year. Join us for our upcoming webinar, as we look at other factors that have a direct impact on data quality. Amazingly, eCommerce in many emerging market is still in its infancy.
If you missed our Part 2 Webinar – Customer Journey Mapping and Best Practices , we’ve got you covered. Watch the full presentation: Check it out on SlideShare: [Webinar Recap] – Customer Journey Mapping and Best Practices. Ask yourself: is it just after you close a sale? 3 months after a sale?
When to Use: This journey map is used when developing marketing and sales strategies that aim to guide prospective customers through their decision-making process. It is particularly useful for aligning teams across multiple departments, such as marketing, sales, and customer success.
Signature surveys allow businesses to track key CX metrics in real time, driving timely, data-driven decisions that improve customer satisfaction. Think about it: customer service teams, sales representatives, and support agents send hundreds – if not thousands – of emails each week. What is a Signature Survey?
And that engaged employees can increase an organization’s sales by up to 20%? By having engaged, customer-centric employees, you will see an increase in the frontline metrics that matter to your organization. Did you know that 70% of the time, a person will become a repeat customer when their complaint is resolved?
This involves analyzing customer feedback, support interactions, and overall customer satisfaction metrics to pinpoint areas for enhancement. Don’t forget to set clear goals and metrics. Leaders should model the behaviors they want to see, reward customer-focused behaviors, and make customer satisfaction a key metric of success.
Two weeks ago, I delivered a webinar called “The Path To Journey Management” in partnership with Intouch Insight , a CX management solutions provider. So many, in fact, that I didn’t have time to answer them all on the webinar itself. Financial data (sales, churn, etc.) You can still register to watch the replay.)
Metrics, metrics, metrics! In a recent webinar I hosted on “What to measure in customer service,” Forrester Research analyst Art Schoeller talked about what is the right strategy, the right approach to building out a hierarchy of metrics for managing our customer service contact center operations.
With leaner sales organizations, your sales enablement strategy has to step up and be a valuable contributor to the organization. In many organizations, revenue has “fallen off a cliff,” as one sales leader put it, and companies are looking at where they can make cuts and recapture lost momentum.
We recently partnered with Bluewolf and Salesforce for a webinar on how today’s best service organizations are enabling those types of interactions, and the trends they will be focusing on in 2018. During the webinar, Furniss broke down four ways AI will impact customer service in 2018. Here’s what we learned.
If you’re anything like me, you signed up for a bunch of webinars with admirable intentions of attending, which is code for snagging the recording to watch when you found an uninterrupted window of time, which is also a nice way of saying never. WIth that, here are ChurnZero’s top five most-attended and most-watched webinars from 2022.
We explored this topic in a recent webinar featuring Ian Jacobs, principal analyst at Forrester Research; customer service expert Justin Robbins; and our own vice president of product, sales and service Wyndham Hudson. Use appropriate metrics and technology for measuring the impact of emotion. Not all Es are created equal.
We’re all familiar with the basic sales funnel – marketing passes leads on to sales, sales accepts them, converts leads to opportunities and then (hopefully!) The opportunities stage is critical to the success or failure of a deal, but it’s often overlooked by sales teams. The expanded sales funnel. wins the deal.
If you don’t know what’s driving your CX metrics, it’s hard to replicate success, let alone find ways to improve. Feedback analytics helps you transform all this text into meaningful themes and analyze the impact of these themes on your CX metrics. Why should businesses analyze CX metrics? NPS, CSAT, CES.it Think about it.
Two weeks ago, I delivered a webinar called “The Path To Journey Management” in partnership with Intouch Insight , a CX management solutions provider. So many, in fact, that I didn’t have time to answer them all on the webinar itself. Financial data (sales, churn, etc.) You can still register to watch the replay.)
Two weeks ago, I delivered a webinar called “The Path To Journey Management” in partnership with Intouch Insight , a CX management solutions provider. So many, in fact, that I didn’t have time to answer them all on the webinar itself. Financial data (sales, churn, etc.) You can still register to watch the replay.)
After all, even if sales are through the roof, if customers aren’t satisfied, the business likely won’t last. However, when it comes to knowing which metrics to track, not all customer success leaders are on the same page. Product adoption: this metric tracks how many users at a specific customer are using the product or service.
Regular Webinars: Offering webinars and Q&A sessions to address common queries and provide deeper insights. Revenue-driven strategies include: Upsells and Cross-Sells: Leveraging happy customers to drive additional sales. Strategies include: Analytics Tools: Tracking key metrics to gain insights.
In the world of Customer Success, metrics often tell the story. Whether it’s Lifetime Value (LTV), customer acquisition cost (CAC), or the champion of them all, net revenue retention (NRR), companies rely on metrics to tell them how effectively they are serving their customers, and by extension, how well their businesses are doing.
Good sales teams typically get the budget, headcount and tools they desire because the function is tied to revenue. So said Randy Wootton , chief executive officer at Maxio and Alli Tiscornia , chief customer officer at ChurnZero in our webinar, “ Finance & CS: Charting a path to profitability.”
Garen Di Bernardo, Product Marketing Manager for Lumoa- a feedback analytics platform- provided some valuable tips on how to read customer conversations in an insightful webinar. Here is an easy step-by-step process that will help your organization streamline its customer insight process, basis the learnings of the webinar.
Garen Di Bernardo, Product Marketing Manager for Lumoa- a feedback analytics platform- provided some valuable tips on how to read customer conversations in an insightful webinar. Here is an easy step-by-step process that will help your organization streamline its customer insight process, basis the learnings of the webinar.
“But I didn’t want a job in sales!”. If you’ve internally cursed the idea of selling or simply desire to take your sales skills up a notch, then this webinar is for you. Apply a language framework to “get into” the sales conversations. If you missed the webinar, you can watch it on-demand. Q&A Recap.
In a world where customer expectations are sky-high and data complexity is ever-increasing, Totango Unison is the game-changer that customer success and post-sales teams have been waiting for. The Evolution of Customer Success and Post-Sales Gone are the days when customer success was merely about putting out fires.
In our recently concluded virtual HR summit, Refine EX, Anisa Aven, the CEO of Turnkey Coaching & Solutions , perfectly started her webinar with this line. Anisa has been one of the prime advocates of people analytics for close to 2 decades, and we knew we were on a knowledge ride in this webinar.
Some Customer Success metrics are considered standard but there’s often more than meets the eye. Sales and marketing professionals that geek out on metrics can find themselves in deep philosophical debates about the best numbers to track. There is often more than one way to calculate a given Customer Success metric; Gaming.
Train customers through webinars. Hosting webinars or public speaking on behalf of your company is a great way to develop your career. Senior Technical Advocate, Kushal Sharma, has given webinars on Service Level Agreements (SLAs), which are a useful tool for achieving good customer service at Kayako. Take on support projects.
When it comes to understanding customer needs, marketing, sales, and CS teams are the experts, so it’s on us to work together to define today’s most valuable growth opportunities. More than half raised hands for sales and the CRO, and when asked if they felt the relationship with product teams could be enhanced, even more hands shot up.
Did you catch our Customer Success and SaaS metrics crash-course webinar with leading SaaS expert Dave Kellogg, of Dave Kellogg Consulting ? We’d like to extend a huge thanks to Dave for his expert insights below, which will help you choose and use Customer Success and SaaS metrics in a more nuanced and purposeful way.
We need to focus on sales, not customer experience. The Reality: We Have Metrics Available, We Just Need to Use Them. There are widely-used, well-regarded metrics available to help organizations quantify their customer experience success. The Objection: We need to focus on sales, not customer experience.
Donna asked in her recent ChurnZero webinar. You can also watch her webinar in full at the end. Internally, sales teams are the most likely to object to introducing paid CS services, due to concerns about slowing down new deals. Theyre always worried the price is increasing, and that its going to slow the sale down, says Donna.
For years, many call center managers have focused on performance and efficiency metrics like total calls, hold times, handles times, cost per call, etc. If the contact center is narrowly reporting on legacy metrics like total calls, hold times, handles times, cost per call, etc., So many in fact that it’s easy to feel lost.
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