article thumbnail

Delete, Ignore, Snub or Engage? How Mature Companies Should Tackle Negative Social Media Feedback Analyses

eglobalis

Introduction As companies mature, they face increasingly complex decisions about how to handle customer complaints and negative feedback on social media. Studies by Forrester reveal that unaddressed complaints on social media can increase customer churn by up to 15%.

article thumbnail

Execs Still Don’t Get Customer Experience

Experience Investigators by 360Connext

When Oracle released their White Paper Why Customer ‘Satisfaction’ is No Longer Good Enough , the stats caused quite a stir, and rightfully so. 70% of shoppers have stopped buying goods or services from a company after experiencing poor customer service. Responding to customers on social media?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Tale of Apex Gadgets: A Cautionary Tale of Ignoring Customer Experience

ECXO

Customers were starting to complain about poor customer service, confusing user manuals, and the lack of durability in newer products. Customers were frustrated, but Max didnt noticehe was too busy working on the next big product. Meanwhile, negative reviews flooded social media and online marketplaces.

article thumbnail

The social media dilemma: how to get the most dangerous customer service channel right

Vonage

Social media: a platform that allows consumers to say anything they like about a brand – and broadcast that message to the world. When you think about it, it’s not surprising that many businesses consider social media to be one of the dangerous communication channels. Why are customers complaining in the first place?

article thumbnail

The True Cost of Losing a Customer

BlueOcean

Consider these statistics from a recent survey from CX expert Shep Hyken: After experiencing poor customer service: 79% would switch to a competitor with better service 72% felt anger toward the company or brand 56% would leave a negative rating 45% would write a negative review According to McKinsey , half of consumers would even complain publicly (..)

article thumbnail

40 Customer Retention Statistics You Need to Know

GetFeedback

Only slightly more than 10% of consumers are willing to stay on the line for over five minutes for customer service. ( Genesys ). Faced with poor customer service, 20% of consumers would complain publicly via social media. ( New Voice Media ). New Voice Media ). New Voice Media ).

article thumbnail

How to prevent social media backlash without needing to be perfect

Vonage

I’d say the more realistic way to avoid ever being torched online is more like the following: Be there when the customer needs you. Be there when the customer first starts to feel misunderstood–before things get out of hand and onto the airwaves of social media.