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Delete, Ignore, Snub or Engage? How Mature Companies Should Tackle Negative Social Media Feedback Analyses

eglobalis

Introduction As companies mature, they face increasingly complex decisions about how to handle customer complaints and negative feedback on social media. Studies by Forrester reveal that unaddressed complaints on social media can increase customer churn by up to 15%.

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7 Effective Ways to Collect Customer Feedback through Social Media

GetFeedback

There are a lot of great ways to collect customer feedback, including email and website surveys. But one sometimes overlooked method of collecting feedback is by meeting your customers where they are— distributing surveys through social media. . Why social media is a gold mine of customer feedback.

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Three Steps You Should Take Before You Send a Customer Experience Survey

InMoment XI

Customer experience surveys have served us well when it comes to collecting customer feedback data. First, let’s consider survey fatigue. Even worse, it can even cause over-surveyed customers to have a negative perception of your brand. . Getting Outside of the “Customer Experience Survey” Box. Shall we dive in?

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10 Ways to Listen to Customers Without Surveys

CX Accelerator

Surveys are a great way to listen to the voice of the customer, so don’t misconstrue the title of this article as being “anti-survey.” Problems occur, however, when surveys become the only way we listen to customers — especially when you consider that a good survey response rate is in the realm of 20-30%.

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The Difference Between Customer Experience and Customer Feedback

While surveys have formed the backbone of CX efforts for decades, they only account for a small percentage of all customer feedback data available to businesses today. In the age of the omnichannel customer, businesses that over-rely on surveys to fuel modern CX programs are getting left behind.

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Using Hootsuite to Manage Social Media and Improve Your Brand Reputation

InMoment XI

Social media can play a crucial role in your organization’s ability to manage and deliver more meaningful and integrated customer experiences. Hootsuite is one of today’s most widely used social media management platforms. What is Hootsuite? What is Hootsuite?

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How to Overcome Declining Survey Response Rates

InMoment XI

Of all the unicorns that brands and organizations chase with their customer experience (CX) programs, higher survey response rates are one of the best-known… and sometimes the most elusive. This is especially true right now, when survey response rates are declining due to a litany of new and unprecedented causes. Why Survey Rates Fall.

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