article thumbnail

Telecoms and Retention: Are customers leaving as fast as your internet speed?

CloudCherry

For instance, leading cable MSOs (Multiple Service Operators) have entered the wireless field to further saturate an overgrown market and make competition even more stiff. Bell Canada and Telus reported increased wireless retention spending for both the full year and fourth quarter of 2016, according to their annual report.

Wireless 210
article thumbnail

How NPS was pioneered at Intuit & Sprint, with Brian Andrews – CB46

Customer Bliss

The first thing Brian looked at was pre-existing data on what seemed to matter to customers in the wireless industry. Usually this involved customer surveys at major touchpoints, like post-purchase, first bill, etc. They were working with Bain on a transformation around NPS. They had to test/trial it for about three months.

NPS 163
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing predictions CMOs need to consider in 2018

Alida

Experts predict marketers will bring martech and adtech together and deploy it in-house to create more seamless customer experiences across touchpoints and channels, while also meeting the demand for transparency across various levels within business.

article thumbnail

DCX Links | February 9, 2025

DCX

-Mark This week’s must-read links: Stop Fixing Touchpoints—Fix The Whole Journey One Big Thing: Clearing The Air The Jevons Paradox Enters AI Cigna’s Making Big CX Promises—Will They Deliver? Fixing one touchpoint while ignoring the rest is like putting a fresh coat of paint on a sinking ship.

article thumbnail

Five strategies to improve customer experience in telecoms

TechSee

The omnichannel customer experience is comprised of multiple customer touchpoints, over a range of channels that seamlessly connect, allowing customers to move back and forth from one experience to another on any device and platform: web, voice, chat, messaging, social media, video and email. Comcast – Omnichannel support.

article thumbnail

Advance from Personalization to Customer Journey Orchestration

Pointillist

In this post, I’ll discuss how organizations are using customer journey orchestration to improve personalization decisions across all channels and touchpoints, enhance CX and achieve their business goals. Traditionally, personalization at each touchpoint falls under the purview of the touchpoint owner.

article thumbnail

5 Ways Home Security Firms can Boost CX with Visual Assistance

TechSee

Security firms can use visual assistance to guide the customer across every touchpoint, from sales, onboarding, unboxing, setup, and troubleshooting to operational guidance, maintenance, and repair. By the end of 2022, 3G wireless technology is set to become obsolete as manufacturers and MNOs shift towards 4G LTE and 5G.