Remove 2004 Remove Brands Remove Culture
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The desire to make a difference in creating a customer-oriented culture – an interview with Kathy van de Laar

ijgolding

While I was there, the agency started working with something called experience-based branding. I found it fascinating to think about how you could build your brand by how you served and communicated with your customers. I started EarlyBridge in 2004. When I look back on it, this was for me the start of customer experience.

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5 #Leadership Books You Must Read in 2019

CX Journey

I believe the latest edition was updated in 2004. Rob created a Shared Values Process/Operating System, which is a training and culture change tool. In 2012, I wrote about his first book, Brand Integrity , and in 2013, I wrote about his second, Engaged! Where everyone tells the truth and where trust and mentoring abound.

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Emotions Drive Spending, But Do You Know Which Ones Drive the Most?

Beyond Philosophy

In 2004, I presented to an insurance company in Germany about how they should be evoking the proper emotions in their customers. It differs from the Recommendation Cluster in that people talk about your brand to people that didn’t ask. Advocacy Cluster emotions inspire your customer to promote your brand.

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ESG and the RFP: How to Assess Your Outsourcer’s ESG Efforts

BlueOcean

The first mainstream mention of ESG as a concept came from the United Nations in 2004 in their report titled “ Who Cares Wins.” In most cases, this is a moot point—what matters most is that they can deliver a quality solution that aligns with your brand and wows your customers. But ESG is a whole other ball game.

How To 177
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Episode 2 ? The Impact of Your Corporate Core Values on the Customer Experience - Transforming the Customer Experience

Kristina Evey

Shownotes … In this episode, we talk about the CULTURE of your company and how it impacts and drives the CX. The Culture definition describes the environment created to achieve that mission and vision. . culture definition. culture definition. Every company has a culture whether purposely defined or not.

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10 Customer Service Podcasts to Add to Your Rotation

Kustomer

Since formally hitting the scene in 2004, the podcast space has become an exciting resource and touchstone for business information and trends. Then in 2004, BBC and The Guardian journalist Ben Hammersley merged the words ‘iPod’ with ‘broadcast’ officially coining the term ‘podcast.’ The Power of the Podcast.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

His clients range from large, publicly traded companies to leading professional service firms and fast-growth and established small businesses including Apple, Diesel, Freshworks, KFC, Pearson, Shell etc… plus lots of smaller brands and SMEs. Barry Dalton. Colin is recognized by Linkedin as one of the ‘World’s Top 150 Business Influencers’.