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Are you ready for MadTech? 3 tips to help you prepare

ECXO

Image source: SAS If you’re a marketer, chances are you’ve heard about MadTech. So let’s dive into what MadTech is, why it’s important, how we got here and three tips you can use to get ready for marketing in a world driven by MadTech. But an even greater challenge lies on the horizon: integrating marketing technology with advertising.

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The Explosive Growth of the Text Analytics Market: Trends, Opportunities, and Forecast

Thematic

The text analytics market is expected to skyrocket from around $29 billion to over $78 billion in the next few years. Understanding the Text Analytics Market At its core, text analytics is all about turning unstructured text—like customer feedback, emails, support tickets, and social media posts—into something useful.

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12 Local SEO Challenges Grocery Stores Experience and How To Overcome Them

InMoment XI

Visual content optimization: The age-old truism, We eat with our eyes , affects how grocers approach print and digital marketing. Advanced geotargeting features: Target specific local and hyperlocal areas with SEO and search engine marketing (SEM) efforts, such as location-specific landing pages and highly targeted ads.

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Consumer Loyalty 2030

Peter Lavers

In his second blog written as part of the SAS UK Collaborators programme reviewing the SAS / Futurum “Experience 2030” report , Peter Lavers digs deeper into the question regarding what will drive customer loyalty in the future (up to 2030). You can read the full blog by clicking here.

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Spend On Generative AI Will Grow 36% Annually To 2030

Forrester's Customer Insights

The technology’s wide applicability across industries and occupations will drive massive growth: According to Forrester’s new forecast, generative AI will have an average annual growth rate of 36% up to 2030, capturing 55% of the AI software market.

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Generative AI in Contact Centers: The Tech and Use Cases Driving a Revolution in Customer Service

Calabrio

In the process, the contact center AI market is expected to nearly triple in size between 2025 and 2030 as organizations expand investments, tools and capabilities multiply, and new challenges come and go. From product to marketing to operations, business leaders can take action on key trends to drive growth.

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Beyond Profit: The Ascendancy of Brand Purpose in B2B

ECXO

It can be more important than innovation or market dominance. For market-driven and performance-driven businesses, it will most likely mean a rethink of why you do the things you do and how this aligns with your stakeholders’ purpose and values. Business customers care about what your brand stands for.

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